Drinkstantly Pitch Deck

Josh Kleyman | Max Blank | Philip Butler [email protected]

Drinkstantly

Business ModelVenue

AcquisitionVenue

Acquisition

• Founder’s relationship with venues

• Cold calling

• Founder’s relationship with venues

• Cold calling

User Acquisition

User Acquisition

• Social media• Guerilla

marketing• Word of

mouth

• Social media• Guerilla

marketing• Word of

mouth

• Receive commission from each transaction based on gross sale

• Receive commission from each transaction based on gross sale

Primary RevenuePrimary Revenue

Secondary revenue

Secondary revenue

• Featured listings

• Events• Rewards

program• Sponsorships

• Featured listings

• Events• Rewards

program• Sponsorships

Future Potential: AdvertisingLarge

expected user base

Large expected user

base

High quality user data

High quality user data

Premium targeted ads

Premium targeted ads

High profit potential

High profit potential+ + =

Customer Acquisition

LaunchLaunch GrowthGrowth MaturityMaturity Constant

Constant

• Guerilla marketing

• Press attention

• Guerilla marketing

• Press attention

• Nightclub events

• Nightclub events

• Organic SEO• Direct e-mail• Co-marketing

with venues

• Organic SEO• Direct e-mail• Co-marketing

with venues

• Affiliate network

• Online advertising

• Endorsements

• Affiliate network

• Online advertising

• Endorsements

• Social media• Company

blog

• Social media• Company

blog

• Word of mouth

• Viral sharing

• Word of mouth

• Viral sharing

Participating Venues

NIGHTCLUBSNIGHTCLUBS RESTAURANTSRESTAURANTS

EVREVR JACK DOYLE’SJACK DOYLE’S

BRYANT PARK RESTAURANTBRYANT PARK RESTAURANT

CLYDE FRAZIER’SCLYDE FRAZIER’S

CaveCave

Venue BenefitsFree Marketing

Venues viewable to all usersFree Marketing

Venues viewable to all usersNo “Dine and Dash”

Upfront payment from customersNo “Dine and Dash”

Upfront payment from customers

Avoid Waste Control what sells and when

Avoid Waste Control what sells and when

No Risk or CommitmentNo Risk or CommitmentIncreased Cash Flow Higher per customer spending

Increased Cash Flow Higher per customer spending

24/7 Customer Support24/7 Customer Support

Complete Authority Over DealsComplete Authority Over Deals

Customers Benefits

Pay In advance:Don’t argue over the checkNo open tabAvoid carrying cash

Pay In advance:Don’t argue over the checkNo open tabAvoid carrying cash

Drinkstantly Access:Buy deals at any timeInstant access to most venuesFirst opportunity event tickets

Drinkstantly Access:Buy deals at any timeInstant access to most venuesFirst opportunity event tickets

Team & AdvisorsJosh Kleyman

CEO/FounderJosh Kleyman

CEO/Founder

Philip ButlerCFO/Founder

Philip ButlerCFO/Founder

Max BlankCOO/FounderMax BlankCOO/Founder

Johnu CelestineCTO

Johnu CelestineCTO

CEO - Sock Drawer Inc. (Online and physical retail chain)Executive Director – National Student Initiative (non-profit)

CEO/Founder - RefFinder (Competition software)Marketing Team Leader – Hertz Rental Cars

Founder – MB Entertainment (Denver, CO Event Promotion Agency)

Lead Technology Consultant – AOLChief Technology Analysts – Sock Drawer Inc.

Investors and Advisors:Mitchell Goldstein, MD (Tech Start-Up Investor) Investors and Advisors:Mitchell Goldstein, MD (Tech Start-Up Investor)

Competition

BookABottleBookABottle

• Only bottle service

• No strong marketing

• No mobile presence

• Only bottle service

• No strong marketing

• No mobile presence

VIP ProntoVIP Pronto

• Only in San Francisco

• Limited options

• Weak mobile apps

• Only in San Francisco

• Limited options

• Weak mobile apps

Groupon (Daily Deal Sites)Groupon (Daily Deal Sites)

• No venue relationships

• Inconsistent deals

• Not beneficial to venues

• No venue relationships

• Inconsistent deals

• Not beneficial to venues

Target Market NIGHTCLUBS

RESTAURANTS

NYCNYC

USAUSA 200M200M

65M65M $1.3B$1.3B

$4.3B$4.3B

1,0001,000

65,00065,000

CUSTOMERSCUSTOMERS REVENUEREVENUE VENUESVENUES

USAUSANYCNYC

CUSTOMERSCUSTOMERS

41,00041,000

945,000945,000

REVENUEREVENUE

$32B$32B

$566B$566B

Revenue BreakdownINCOME SOURCE

(ESTIMATED)INCOME SOURCE

(ESTIMATED) 20122012 20122012 20142014

FEATURED LISTINGFEATURED LISTING

SPONSORSHIPSPONSORSHIP

TRANSACTION PROFITS TRANSACTION PROFITS

ADVERTISINGADVERTISING

REWARDS PROGRAMREWARDS PROGRAM

EVENTS AND OTHEREVENTS AND OTHER

0%0%

0%0%

0%0%

0%0%

0%0%

0%0%

50%50%

10%10%

8%8%

5%5%

2%2%

30%30%

55%55%

12%12%

10%10%

6%6%

4%4%

3%3%

Milestones

Expansion Plan

Risk & Precautions

Weak user commitmentWeak user commitment

Technology issuesTechnology issues

New CompetitionNew Competition

Slow venue acquisitionSlow venue acquisition

Offer flash deals and expand incentives

Offer flash deals and expand incentives

24/7 monitoring by development team24/7 monitoring by development team

Exclusive rights in contracts with venues

Exclusive rights in contracts with venues

Utilize founder’s connections in nightlife industry

Utilize founder’s connections in nightlife industry

What We NeedWe need: $150,000We need: $150,000 In Return For: 30% EquityIn Return For: 30% Equity

To Finance: Our Mobile PlatformMarketing ExpensesSoftware ExpensesHardware ExpensesTravel ExpensesUnexpected Costs

To Finance: Our Mobile PlatformMarketing ExpensesSoftware ExpensesHardware ExpensesTravel ExpensesUnexpected Costs

You Get: Voting StockWeekly UpdatesCorporate Benefits

You Get: Voting StockWeekly UpdatesCorporate Benefits

Exit Strategy

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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Increase presenceover competitors inlocal deal industry

Expand local dealbusiness to competewith larger competitors

Integrate with existingFacebook businesspages

Public offering on NYSE