Instafarm Pitch Deck

A growers voice

!„As a grower I would love to sell my organic groceries to a

growing number of potential customers. But I don’t have the abilities to start and run an online shop.“

A customers voice

!„I would love to eat fresh organic food and support local growers.

But it’s too difficult to find and shop the groceries - especially when you don’t have much time.

!…

A mobile place for growers to sell their organic food to local customersA mobile place for growers to sell their

organic food to local customers

Organic farming is practiced in 162 countries It’s a 70 Billion USD business that will reach 187 Billion USD by 2019

North America and Europe have a market share of 94%

Transparency Market Research

Instafarm is a - mobile only - service. Growers open their own store in

minutes and sell their products as easy as taking a picture. They can

receive orders and accept payments wherever they are. It’s user

generated, community driven content makes the app unique.

Uh, That‘sFresh

You can now discover and buy organic food from local growers. Reserve the groceries, pay cashless and pick them up. Or choose a

delivery service. You get inspired by the „Leckerentdecker“ community.

A simple, intelligent photowall automatically shows you great groceries and dishes nearby,

matching your taste and recipes you love!

Instafarm Analytics & Ad Network

„Can you tell me: How many girls between 25 and 45 spend how much money on green vegetables, between 9 am and 3 pm on Fridays and Saturdays in Munich and San Francisco

and love recipes with Italian Parmesan cheese? Do they drink organic coffee or tea? Do they shop for 1, 2 or 4 people?

How long do they stay at which farmers market?“ !

Instafarm answers questions. Our Analytics and Ad Network is a tool that allows pr, marketing and ad professionals to get facts on consumer insights. Therefor they have to

register an annually paid account.

Instafarm Shop Button

!!!!!!

The Instafarm Shop Button is an affiliate program, that allows every publisher to make money by adding an Instafarm Shop Button

right to a recipe on a website or app. !

It’s as simple as adding a „like“- or „tweet“-button next to a post. By clicking the button you

sync the ingredients of the recipe with the Instafarm app. Now you can oder the groceries

at your local grower.

6,90 €

6,90 €

Oliver WinklerInstafarm Consultant

!CEO at COSEVEN GmbH, a technology agency

for Start-Ups like: OrderBird, Tado (German Nest), 16Tags, tumbie, orderella. Former Head

of IT Europe Barclays Bank

Peter BeckeFounder of Instafarm

!Art Director and Project Manager for: Opel,

Audi and Daimler live stream channels, Audi MediaKiosk App, Porsche Times Olympiapark

App, Rittal App. Former Project Manager at BeTV, Publisher and CCO at 247 Magazine

Instafarm - Peter Becke

c/o COSEVEN GmbH

Tegernseer Platz 7

81541 München

!!Email: [email protected]

Twitter: @instafarm

Phone: +49 (0)170 800 33 13