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Introduction http://www.arafuraventures.com Essential Investment Pitch Deck Insights for Start Ups Marc Phillips Palo Alto, CA
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Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

May 06, 2015

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Business

Erika Malzberg

A slide-by-slide approach to creating an effective pitch deck, presented by Marc Phillips, Managing Partner at Arafura Ventures and author of "Inside Silicon Valley: how the deals get done," and co-sponsored by David Ehrenberg, Founder and CEO of Early Growth Financial Services, and Greg Heibel, Partner of Emerging Companies at Orrick.

Using real-life examples from winning pitch decks, this presentation covers everything you need to know to create an impactful pitch deck, from market size calculations to competitor matrices, revenue projections to exit strategies, and more.

For more startup advice and advance notice of future webinars, follow us @EarlyGrowthFS
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Page 1: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Introduction

http://www.arafuraventures.com

Essential Investment Pitch Deck Insights

for Start Ups

Marc PhillipsPalo Alto, CA

Page 2: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Your Webinar Co-Hosts

http://www.arafuraventures.com

• Greg Heibel, Partner in the Emerging Companies Group of Orrick

• Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors

• Culture of innovation and collaboration• Distinctive combination of local insight and global

reach across 25 offices.

• David Ehrenberg, Founder and CEO of EGFS

• Outsourced financial services firm providing early-stage companies with integrated financial solution

• Three platforms of services and support: transactional accounting, CFO, compliance

Page 3: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Introduction

• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 12 years• Run a micro $10 million fund• Opportunistic investment philosophy• Check size = $250K on seed + reload in Series A• Priced rounds preferred, no uncapped notes.• Strong team, product built with some traction.

• "Inside the Valley: How deals get done"

http://www.arafuraventures.com

Page 4: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Recent Investments

http://www.arafuraventures.com

All-in-one cloud contact center and telephony solution.

Next generation online brand management and IP protection software platform.

Productizing the process of outsourced services.

Baggage tag and tracking software platform.

Commercial property energy analytics and bill forecasting software platform.

Page 5: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Investment Pitch Deck Essentials

http://www.arafuraventures.com

• Slide 1: Logo/Mission/Positioning Line. Founders.

• Slide 2: The Problem We Solve

• Slide 3: The Solution

• Slide 4: The Market Size

• Slide 5: The Product/Technology Architecture

• Slide 6: IP/Defensibility/Scalability Chart

• Slide 7: Go To Market/Distribution

• Slide 8: Competitor Matrix

• Slide 9: Revenue Projections

• Slide 10: The Advisors

• Slide 11: Use of Funds

• Slide 12: Exit Strategy

Page 6: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 1: Logo/Mission/Positioning Line

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Page 7: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 2: The Problem We Solve

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Page 8: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 2: The Problem We Solve

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Page 9: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 3: The Solution

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Page 10: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 3: The Solution

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Page 11: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 4: The Market Size

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Page 12: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 4: The Market Size

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Page 13: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 5: Product/Technology Architecture

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Page 14: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 5: Product/Technology Architecture

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Page 15: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 6: IP/Defensibility/Scalability Chart

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Page 16: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 6: IP/Defensibility/Scalability Chart

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Page 17: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Pitch Tips

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• Select investors that can re-up on their investment

• Short sentences, non technical speak

• Investors watch body language

• Don’t hesitate, maintain eye contact

• Defer to co-founder/CTO

• Keep consistent momentum/pace in presentation

• Control emotion, be prepared for conflict

• Connect with analogies and anecdotes

• Reiterate Team, Market Size and Product Fit

Page 18: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 7: Go To Market /Distribution

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Page 19: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 8: Competitor Matrix

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Page 20: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 8: Competitor Matrix

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Page 21: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 8: Competitor Matrix

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Page 22: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 9: Revenue Projections

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Page 23: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 9: Revenue Projections

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Page 24: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 9: Revenue Projections

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Page 25: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 10: The Advisors

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Page 26: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 11: Use of Funds

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Page 27: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Slide 12: Exit Strategy

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Page 28: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Thank you and Contact

http://www.arafuraventures.com

Marc PhillipsArafura Ventures415.606.0900 [email protected]

David EhrenbergEarly Growth Financial [email protected]

Greg [email protected]