Transforming a City through Creative Industries Process and Stories
Adriana Ursache Open Festival, Minsk
June 14, 2012
Introduction About me
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Creative Industries Definition and impact
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What are Creative Industries?
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“...those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property”. ('Creative Industries Mapping Document', DCMS, 2001)
Creative Industries
Knowledge economy
Creative economy
Creative industries
Cultural industries
Arts
Why Are Creative Industries Important?
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UK ■ 7.3% of GDP in 2008 ■ 2 mil. people employed ■ 20 bln. EUR exports
Romania ■ 3.55% of GDP in 2010 ■ 130.000 people employed ■ 177 mln EUR exports
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The Creative Class
Creative cities
Why transform a city through Creative Industries?
City Transformation through Creativity and Culture Process Overview
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It’s not about a formula!
What does really matter?
Step 1. Precipitate a culture of crisis
“When faced with a crisis, people do one of two things. Either they ignore it and carry on,… or they innovate their way out of trouble and make a new future”. —After the Crunch, CCI Skills 2009
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Step 2. Assembly a task force
Step 3. Audit creative potential
Step 4. Good practices
Step 5. Evidence Seoul DMC
Step 5. Evidence MediaCityUK
Step 6. Influence the city’s master strategy
Step 7. Pilot projects Creative Coffee
Step 7. Pilot projects Creative Products Workshop
Step 7. Pilot projects 365x Iași
Experience #4 Taste the best Moldavian wines at 600-year old wineries (Cotnari, Bucium) or the newest ones at Vișani (Gramma).
Experience #7 Go to the Cucuteni 5000 pottery fair to understand the various cultures, including the famous but increasingly rare Cucuteni culture.
Experience #11 Immerse yourself among the locals strolling in the Palas park, to enjoy icecream or just to relax after hardcore shopping in the surrounding venues.
Experience #14 Climb (or drive to) the Repedea hill, preferably after sunset, to watch the city lights slowly go to sleep.
Experience #18 Sample one of the strangest but yummiest local dishes, “fudulii”—that is pork or bull testicles.
Experience #21 Enjoy the iconic Palace of Culture and other sights in one of the organized walking tours.
Experience #25 Buy a theatre ticket to enjoy a play at the recently renovated National Theatre, the oldest theatre in Romania.
Experience #29 Experience a serene and relaxing orthodox chant at Cetatuia Monastery watching above the city from Cetatuia Hill.
Step 8. The story of your city
Step 9. Mobilise your city ambassadors
Step 10. Find your thing
City Transformation
through Creative
Industries
1 Crisis
culture 2 Task force
3 Potential
audit
4 Good
practices
5 Evidence
6 Master
strategy
7 Pilot
projects
8 Story
9 Ambas-sadors
10 Find your
thing
“Take the first step… and the next will be revealed.” —Sir Ken Roberts
