Creative Media Industries

THE CREATIVE MEDIA INDUSTRIES

Working in the Media

Class Task - Individual

1. Research 4 media industries

2. Present the industries to the rest of the class

3. Include a description, companies, jobs, products and people

Industries:1.1. AdvertisingAdvertising

2.2. AnimationAnimation

3.3. Computer GamesComputer Games

4.4. FacilitiesFacilities

5.5. Fashion and TextilesFashion and Textiles

6.6. FilmFilm

7.7. Interactive MediaInteractive Media

8.8. Other Content CreationOther Content Creation

9.9. Photo ImagingPhoto Imaging

10.10. PublishingPublishing

11.11. RadioRadio

12.12. TelevisionTelevision

Sources of information

• http://www.creativeskillset.org/

• http://www.prospects.ac.uk/industries_media_overview.htm

• http://students.themanchestercollege.ac.uk/library

• http://www.bbc.co.uk/learning/subjects/media_studies.shtml

Presentations

Creative Media Industries

A Media Industry

The industry in which the main activity is focused on communication through mass media

Like all other business industries, its purpose is to MAKE MONEY

Glossary of Terms

IndustryWidespread activityTelevision, Film etc.

SectorComponent partSection or Area such as Creative

CompanyBusinessGroup

Creative Skillset

Creative Skillset

Creative Skillset is the Creative Industries' Sector Skills Council

It works to raise skills levels in every sector of industry

Creative Skillset looks after twelve industries:

1.1. AdvertisingAdvertising2.2. AnimationAnimation3.3. Computer GamesComputer Games4.4. FacilitiesFacilities5.5. Fashion and TextilesFashion and Textiles6.6. FilmFilm7.7. Interactive MediaInteractive Media8.8. Other Content CreationOther Content Creation9.9. Photo ImagingPhoto Imaging10.10. PublishingPublishing11.11. RadioRadio12.12. TelevisionTelevision

ADVERTISING

Produce:

Marketing – Branding – Campaigns

• Multi-platform

• Persuade an audience

ANIMATION

Produce:

• 2D drawn or traditional

• 2D computer generated

• stop frame

• 3D computer generated

Television, feature films, commercials, websites

and computer or video games

COMPUTER GAMES

Produce:

• Electronic / Video Games (Console)

• Internet (Online)

Development & Publishing

Design, programming, art and animation are the work of development studios, but games reach the consumer via the publishing companies.

FACILITIES

Includes:• Post production• Studio and equipment hire• Special physical effects• Outside broadcast• Processing laboratories• Transmission• Manufacture of AV equipment• other services for film and TV

Fashion and Textiles

The sector splits into three broad areas:

•Design

•Manufacturing

•Servicing

The common theme running throughout these areas is an understanding of the properties of fabric and yarn.

FILM

Produce:

Films

Shorts, Features, TV, Internet

Cinema – DVD – Video – Blu-Ray - Online

INTERACTIVE MEDIA

• Convergence• 360 Degree Commissioning Models

• Web sites, intranets and extranets• Multimedia CD-ROMs, DVDs and kiosks• Computer games• Interactive elements to accompany linear television

programmes ('enhanced TV’)• Fully-interactive television programmes • Interactive elements for video DVDs• Interactive elements for use within web sites• Interactive content for mobile devices

Other Content Creation

• Pop promos

• Corporate production

• Commercials production

PHOTO IMAGING

Photographers

Personal & Press

Print – Digital

PUBLISHING

• Books• Journals• Directories• Databases• Information services• Newspapers• News agencies• Magazines and business media • Both in print and online

RADIO

Transmit:• Audio Programmes• Stations• Music• Adverts• Jingles

Publicly-funded radio, commercial radio and the community and voluntary radio sector - from well-established student and hospital radio to the most recently licensed community radio stations

TELEVISION

Transmit:

Audio-Visual Programmes

Channels

Make & Commission

Satellite – Cable – Freeview