City transformation through Creative Industries

Transforming a City through Creative Industries Process and Stories

Adriana Ursache Open Festival, Minsk

June 14, 2012

Introduction About me

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Creative Industries Definition and impact

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What are Creative Industries?

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“...those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property”. ('Creative Industries Mapping Document', DCMS, 2001)

Creative Industries

Knowledge economy

Creative economy

Creative industries

Cultural industries

Arts

Why Are Creative Industries Important?

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UK ■  7.3% of GDP in 2008 ■  2 mil. people employed ■  20 bln. EUR exports

Romania ■  3.55% of GDP in 2010 ■  130.000 people employed ■  177 mln EUR exports

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The Creative Class

Creative cities

Why transform a city through Creative Industries?

City Transformation through Creativity and Culture Process Overview

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It’s not about a formula!

What does really matter?

Step 1. Precipitate a culture of crisis

“When faced with a crisis, people do one of two things. Either they ignore it and carry on,… or they innovate their way out of trouble and make a new future”. —After the Crunch, CCI Skills 2009

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Step 2. Assembly a task force

Step 3. Audit creative potential

Step 4. Good practices

Step 5. Evidence Seoul DMC

Step 5. Evidence MediaCityUK

Step 6. Influence the city’s master strategy

Step 7. Pilot projects Creative Coffee

Step 7. Pilot projects Creative Products Workshop

Step 7. Pilot projects 365x Iași

Experience #4 Taste the best Moldavian wines at 600-year old wineries (Cotnari, Bucium) or the newest ones at Vișani (Gramma).

Experience #7 Go to the Cucuteni 5000 pottery fair to understand the various cultures, including the famous but increasingly rare Cucuteni culture.

Experience #11 Immerse yourself among the locals strolling in the Palas park, to enjoy icecream or just to relax after hardcore shopping in the surrounding venues.

Experience #14 Climb (or drive to) the Repedea hill, preferably after sunset, to watch the city lights slowly go to sleep.

Experience #18 Sample one of the strangest but yummiest local dishes, “fudulii”—that is pork or bull testicles.

Experience #21 Enjoy the iconic Palace of Culture and other sights in one of the organized walking tours.

Experience #25 Buy a theatre ticket to enjoy a play at the recently renovated National Theatre, the oldest theatre in Romania.

Experience #29 Experience a serene and relaxing orthodox chant at Cetatuia Monastery watching above the city from Cetatuia Hill.

Step 8. The story of your city

Step 9. Mobilise your city ambassadors

Step 10. Find your thing

City Transformation

through Creative

Industries

1 Crisis

culture 2 Task force

3 Potential

audit

4 Good

practices

5 Evidence

6 Master

strategy

7 Pilot

projects

8 Story

9 Ambas-sadors

10 Find your

thing

“Take the first step… and the next will be revealed.” —Sir Ken Roberts

Thank You! [email protected] www.twitter.com/indcreative

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