Transcript
Summer Internship Project
Report Presentation
On Comparative Performance Analysis
Of STD/PCO Service Providers in Udaipur
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Brief Introduction About
Established In 1962. Low initial investment. Diversified business- petrochemicals, energy, power, retail, textiles, infrastructure services, capital markets, and logistics. Among Biggest private business houses.Demerger in 2006.
“Introduction”
Established in 1999.Varied areas of operation.Initiators in its fields (CDMA).Customer base of over 50 million.Over 20000 towns and 4.5 lakhs villages.Focus on Lowest cost to customers.6.20 million PCO users. Recently introduced the GSM Plans.
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Organisation Structure of
PREPAID PCO and VPT SERVICES
CEO Reliance Communications
PCO Business Circle head
Senior ManagerPCO, Cluster
Sales Manager PCO, Cluster
DISTRIBUTORL.B.A.
F.O.S.
SALES REVENUECUSTOMER
CARE
CUSTOMER
Research Methodology
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Commission paid to pco operator
30%25%
38%32%
20%
35% 35%
0%5%
10%15%20%25%30%35%40%
AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
“Commission Earned”
The above graph clearly reveals that Reliance network offers the Maximum Commission to its retailers. The nearby competitors are Vodafone and Idea.
Initial Cost(in Rs.)1900
10001250 1050
1500 1500 1500
0500
100015002000
AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
Initial Installment Cost
The above graph indicates that in the field of cost effectiveness Reliance ranks 3rd after BSNL and MTS. But if seen practically MTS is in its growth stage and most of the retailers do not prefer BSNL due to improper network coverage and many other formalities. Therefore it can be concluded that Reliance provides good cost effectiveness to the retailers as compared to other competitors in the market.
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“Incentives and Schemes”
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AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
Legends:-1-3 Poor4-6 Satisfactory7-9 Good9-10 Excellent
Interpretation :-Reliance is the best performer in the case of providing schemes and Incentives to its retailers.The other competitors are Airtel, Idea, and Vodafone.
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AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
NETWORK CONNECTIVITY
INTERPRETATION:-The studies show that reliance ranks third in terms of Network Connectivity after Airtel and BSNL
Legends:-1-3 Poor4-6 Satisfactory7-8 Good9-10 Excellent
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AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
Call/Voice Quality
INTERPRETATION:-
In terms of Call/ Voice quality Both Reliance and Airtel are in Stiff competition to each other for the first rank. Recently Reliance has introduced digital quality signals in its networks which has further enhanced its Call/Voice quality.
Legends:-1-3 Poor4-6 Satisfactory7-8 Good9-10 Excellent
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AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
Supply Of Recharge Vouchers
INTEPRETATION:-The above graph shows that Aitel and Tata Indicom are the bestPerformers in terms of Recharge Voucher supply. Thus they areAble to serve the maximum cutomers and prevent the cases whenThe PCO is out of service.
Legends:-1-3 Poor4-6 Satisfactory7-8 Good9-10 Excellent
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AirTel BS NL R eliance MTS Tataindicom
Vodafone Idea
Dealer Representative Visit
INTEPRETATION:-In terms of Representative Visit Airtel ranks first with the Best relationship with the dealers. Whereas reliance is far behind and ranks Fifth sharing this rank with BSNL and MTS.
Legends:-1-3 Poor4-6 Satisfactory7-8 Good9-10 Excellent
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“CONCLUSION”The areas where Reliance has excelled:-
Big Brand NameGood CommissionLow Initial InvestmentOffers & SchemesClear Call QualityThe major areas where Reliance is
lacking:-Shortage of Advertisement materialsAvailability of Recharge VouchersTechnical SupportNetwork ReachDealer visit.
“Recommendations”Proper maintenance of recordsCompany should also sell directlyPersonalized phone instruments tooTechnical Support from Company sideEffective & efficient dealer representationSupply of Glow Sign Boards & Shop Name
BoardsTo Launch Scheme Like Bonus Talk
Value, Talk Time
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Presented By:-Puneet Audichya
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