Prouct, Price and PLC of reliance communication

Presented to-

Price has different connotation-premium, interest; toll etc. price is the key element

in the marketing mix because it relates directly to the generation of revenues. The

price of the service is the value attached it by the service provider and it must

correspond with the customer‟s perception value. If the service is priced at two

high a level, customers who will not buy it will see it as poor value for money. On

the other hand, if the price is too low, the service may be perceived as shoddy or

inferior in quality. Reliance communication offers services at different prices

under different schemes and plan. The price is capable of creating psychological

impact on consumers.

VALUE PRICING rests on the premise that the purpose of pricing is not to recover

costs, but to capture the value of the product perceived by the customer. In recent

years, several companies have adopted value pricing in which they win loyal

customers by charging fairly low price for a high – quality offering. A few years ago

Reliance Communication created quite a stir by reducing prices on mobile and

landline services to value pricing them. In the past, one had to pay higher amount

for telecommunication services, Reliance underwent a major overhaul. It

redesigned the way it develops, manufactures, distributes, prices, markets and

sells products to deliver better value at every point in the supply chain .Value

pricing is not a matter of simply setting lower prices, it is a matter of reengineering

the company‟s operations to become a low-cost producer without sacrificing

quality, and lowering prices significantly to attract a large number of value –

conscious customers. An important type of value pricing is everyday low pricing

(EDLP), which takes place at the retail level. A retailer who holds to an EDLP

pricing policy charges constant low price with little or no price promotions and

special sales.

PRODUCT PORT

FOLIO

GLOBAL SYSTEM FOR

MOBILE (GSM)

RELIANCE FWD

CODE DIVISION MULTIPLE ACCESS

(CDMA)

Data card

GSM

PREPAID

POSTPAID

CDMA

PREPAID

POSTPAID

RELIANCE COMMUNICATION

GSM CDMA

FULL TALKTIME

SPECIAL RECHARGE

2G PLANS 3G PLANS

ROAMING PLANS

TOP POPS

FULLTALKTIMESPECIAL

RECHARGE

2G 3GZERO

PLANSTOP

POPS

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