Marketing Effectiveness of Reliance Communication Ltd.

APROJECT REPORT

ONSUMMER TRAINING

“MARKETING OF 3G RELIANCE TELEMEDIA SERVICES”

SESSION 2011-12

KHANDELWAL COLLEGE OF MANAGEMENT SCIENCE

& TECHNOLOGY BAREILLY (U.P.)

APPROVED BY AICTE, NEW DELHI & AFFILIATED TO G.B. TECHNICAL

UNIVERSITY, LUCKNOW.

SUBMITTED TO: SUBMITTED BY:Mr. Ajeet verma Raju Prasad YadavProject Guide MBA- 3rd SEM

ACKNOWLEDGEMENT

First of all I would like to express my deep sense of

gratitude to the management and staff of Reliance

Communication Ltd., Bareilly for providing as an opportunity to

undergo summer training required for the partial fulfillment of

our MBA course at K.C.M.T. Institute of Management.

I also like to extend our special thanks to our guide Mr.

Sunil Kumar, Sales Manager. Bareilly and all the staff reliance

Communication Ltd. and their valuable guidance and

encouragement during our summer training.

I also like to express our thanks to teaching staff and

friends for their co-operation to complete this project.

Thanking you

Sunil Kumar

DECLARATION

I hereby declare that the project report titled "The study of marketing effectiveness of

Reliance Communication Ltd”. contain correct information as per my opinion concern.

I further declare that this project is my original work, all the facts & figures in the

report have been honestly collected by me and no part of this report has been published or

submitted to

anybody or university.

PREFACE

This project has been designed to analyze the retailer preferences and behaviors

towards prepaid and post paid connection. This project is useful for sales manager engaged in

practical selling work as well as strategies formulation. The sales executive and sales person

are primarily responsible for formulating and implementing the strategies in various areas.

Which constitute to consumer satisfaction pricing, physical distribution, marketing channels?

Study of management in classroom has been a much debated topic. The 2 months

summer training in a organization into an organizational functioning.

Today market is a consumer oriented where customer is the boss. The sole difference

between selling and marketing is that marketing ends with customer satisfaction not after

only selling of goods. But selling stops when there goods have sold in the market.

CONTENTS

S.No PARTICULARS Page No.

1. Reliance company profile

2. Reliance infocomm Hand sets and FWP

3. Tariff plans

4. Features and benefits of Mobile Phone and FWP

5. Research Objective

6. Survey Report

7. Retailers Speak

8. Conclusion

9. Recommendation

10. Limitation

11. Bibliography

12. Annexure

bout us

Dhirubhai. H. Ambanies History

Dhirubhai’s Dream

Reliance Journey

Chairman’s Profile

Network Area

ABOUT US

Reliance Communication Ltd. is the outcome of the late visionary Dhirubhai

Ambani's (1932-2002) dream to herald a digital revolution in India by bringing affordable

means of information and communication to the doorsteps of India's vast population.

"Make the tools of infocomm available to people at an affordable cost, they will

overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the

mission for Reliance Communication Ltd in late 1999. He saw in the potential of information

and communication technology a once-in-a-lifetime opportunity for India to leapfrog over its

historical legacy of backwardness and underdevelopment.

Working at breakneck speed, from late 1999 to 2002 Reliance Communication Ltd

built the backbone for a digital India -60,000 kilometers of fibre , optic backbone,

crisscrossing the entire country. The Reliance Communication Ltd pan-India network was

commissioned on December 28, 2002, the 70th - birth anniversary of Dhirubhai. This day

also marked his first birth anniversary after his demise July -6, 2002.

Reliance Communication Ltd network is a pan India, high capacity, integrated

(wireless and wire line) and convergent (voice, data and video) digital network, designed to

offer services that span the entire Infocomm value chain -infrastructure, services for

enterprises and individuals, applications and consulting. The network is designed to deliver

services that will foster a new way of life for a New India.

Dhirubhai H. AmbaniFounder Chairman, Reliance Industries Limited, India

December 28, 1932 -July 6, 2002

Group Company: Reliance Industries Limited, India's largest private sector company.

Reliance Group: The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is

India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion),

cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion)

and exports of Rs 15,900 crore (US$ 3.6 billion).

The Group's activities span exploration and production (E&P) of oil and gas, refining

and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial

services and insurance, power, telecom and infocom initiatives. The Group exports its

products to more than 100 countries the world over. Reliance emerged as India's Most

Admired Business House, for the fourth successive year in a TNS Mode survey for 2004.

Reliance Group revenue is equivalent to about 3.5% of India's GOP. The Group

contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports.

Reliance is trusted by an investor family of over 3.1 million -India's largest.

The Group's flagship company, Reliance Industries Limited (RIL) is the first and only

private sector company from India to feature in the 2004 Fortune Global 500 list of 'World's

Largest Corporations' and ranks amongst the world's Top 200 companies in terms of profits.

RIL emerged in the world's 10 most respected energy, chemicals companies and amongst the

top 50 companies that create the most value for their shareholders in a global survey and

research conducted by PricewaterhouseCoopers and Financial Times in 2004. RIL also

features in the Forbes Global list of world's 400 best big companies and in FT Global 500 list

of world's largest companies.

Birthplace: Chorwad, village in Saurashtra (Gujarat), India

Father's Name: Hirachand Govardhandas Ambani

Mother's Name: Jamunaben Hirachand Ambani

Career:

At the age of 17 went to Aden (now part of Yemen) and worked for A. Besse & Co.

Ltd., the sole selling distributor of shell products. In the year 1958 returned to Mumbai and

started his first company, Reliance Commercial Corporation, a commodity trading and export

house.

In the year 1966, as a first step in Reliance's highly successful strategy of backward

integration, he started the textile mill in Naroda Ahemdabad

In the year 1975, a technical team from the World Bank certified that the Reliance

textile plant was "excellent by developed country standards.

In the year 1977, the company went public credited with a number of financial

innovations in the Indian capital markets. Today, the Reliance Group has one of the largest

family of shareholders in the world. With an investment of over Rs 36,000 crore (US$ 9

billion) in petroleum refining, petrochemicals, Power generation, telecommunication services

and a part

terminal In a three-year time frame, has steered the Reliance Group to Its current status as

India's leading textiles-petroleum-petrochemicals-power- telecom player.

Achievements:

Voted India's 'Top Businessman' in the 'Best of India' poll conducted by lee News, August

2003.

Petrotech Society conferred posthumously the 'Lifetime Achievement Award' for his

outstanding contribution to Downstream Petroleum Industry in India, January 2003.

Rated as one of 'India's Most Admired CEOs' for the fourth consecutive year in the

Business Barons -Taylor Nelson Sofres –Mode Survey, July 2002.

Conferred the 'Lifetime Achievement Award' by India HRD Congress, February2002.

Conferred 'The Economic Times Award for Corporate Excellence for Lifetime

Achievement', August 2001.

Felicitated by the Municipal Corporation of Greater Mumbai with a citation at a civic

reception, December 2000.

Conferred the 'Man of the Century' award by Chemtech Foundation and Chemical

Engineering World in recognition of his outstanding contribution to the growth and

development of the chemical industry in India, November 2000.

Conferred the Indian Entrepreneur of the 20th Century' award by FICCI (Federation

of Indian Chambers of Commerce and Industries), for his meticulous scripting of one of the

most remarkable stories of business Endeavour of the 20th century, March 2000.

Thrice (in the years 2000, 1998 and 1996) nominated as one of the 'Power 50 -the

most powerful people in Asia' by Asia week magazine.

Voted as the most admired Indian of the millennium in the field of Business &

Economics in 'Legends -A Celebration of Excellence' poll audited by Ernst & Young for lee

Network, January 2000.

Voted as 'Creator of Wealth' of the Century in The Times of India poll, January 2000.

Chosen as one of the three 'makers of equity' by India Today in their special

millennium issue entitled '100 People Who Shaped India in the 20th Century', January 2000.

Chosen by the Indian Merchants' Chamber as "An Outstanding Visionary of the 20th

Century" in recognition his unique achievements and contribution in the development of

industry and capital markets in India, December 1999.

Voted as 'Indian Businessman of the Century' in Business Barons Global Multimedia

Poll, December 1999.

Amongst 'The Power 50 -India1s 50 most powerful decision-makers in Politics,

Business & Financial, Business Barons, August 1999.

Declared 'Most Admired Indian Business Leader' by The Times of India,

Indiatimes.com poll, July 1999.

The only Indian industrialist in 'Business Hall of Fame' in Asia week, October 1998.

Awarded the Dean's Medal by The Wharton School, University of Pennsylvania, for setting

an outstanding example of leadership, June 1998.

Chosen as 'Star of Asia' by Business Week, USA, June 1998.

Leading business magazine Business Barons placed him in its list of 'India's 25 Most

Influential Business and Financial Leaders', June 1998.

Awarded the Companion Membership of the Textile Institute, UK, an award which is

limited to 50 living members who have "substantially advanced the general interests of the

industries based on fibres", 1994.

Chosen 'Businessman of the Year 1993', Business India, January 1994.

Family: Wife: Kokilaben.

Four children: two sons, Mukesh, who is Chairman & Managing Director of Reliance

Industries and Anil ,who is Chairman & Managing Director of Anil Dhirubhai Ambani

Enterprises Group, comprising of Reliance Infocomm, Reliance Energy and Reliance

Capital are part of the Reliance Group, and two daughters, Dipti Salgaocar who lives in Goa

and Nina Kothari, who resides in Chennai.

Dhirubhai's Dream

Late Dhirubhai Ambani built Reliance from scratch to be in the reckoning for a place

in the Global Fortune 500 list. This achievement is even more significant due to the fact, that

the entire growth was achieved in an organic manner and in a span of just 25 years.

Dhirubhai was not just firmly rooted in traditional Indian values, but was also a

quintessentially modern man -the man of the new millennium. This was clearly reflected in

his passion for mega-sized projects, the most advanced technology and the highest level of

productivity.

The corporate philosophy he followed was short simple and succinct "Think big.

Think differently. Think fast. Think ahead. Aim for the best". He inspired the Reliance team

to do better than the best -not only in India\ but also in the world.

Dhirubhai Ambani, Founder Chairman of the Reliance Group, had an acute sense that

education alone empowers people. He was a great communicator. He communicated to

inspire, to guide, to educate and to motivate.

He employed telephone as a powerful tool to achieve these goals. He used telephone

to defeat distance, to compress time and to remain abreast of events. He was acutely aware of

the power of information and communications. He would often say: I 'make the tools of

infocomm

available to people at an affordable cost, they will overcome the handicaps of illiteracy and

lack of mobility'. He wanted a telephone call to be cheaper than a post card. This, he

believed, would transform every home, empower every Indian, remove the roadblocks to

opportunity and demolish the barriers that divide our society.

Dhirubhai Ambani was of the conviction that infocomm would energies enterprises,

galvanize governance, make livelihood an enjoyment, Learning an experience, and living an

excitement.

Reliance Group

The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest

business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of

Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports

of Rs 15,900 crore (US$ 3.6 billion).

The Group's activities span exploration and production (E&P) of oil and gas, refining

and marketing, petrochemicals (polyester, polymers, and intermediates), textiles, financial

services and insurance, power, telecom and infocomm initiatives.

Reliance Infocomm Ltd., an Anil Dhirubhai Ambani Enterprises group company, is

India's largest private information and communications services provider, with a subscriber

base of over 11 million. Reliance Infocomm has established a pan-India, high-capacity,

integrated (wireless and wire line), convergent (voice, data and video) digital network, to

offer

services spanning the entire Infocomm value chain.

The Anil Dhirubhai Ambani Enterprises Group, comprising of Reliance Infocomm,

Reliance Energy and Reliance Capital are part of the Reliance Group, founded by Shri

Ohirubhai H. Ambani (1932-2002).

Reliance JourneyReliance Infocomm Highlights:-

1999 THE DREAM 1999"Make a phone call cheaper than a postcard and you will usher in a revolutionary

transformation in the lives of millions of Indians" -Dhirubhai Ambani(pic) equation

illustration

November15

Reliance Infocomm begins Project Planning

2000 May10

Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra

2001 May1

First Media Convergence Node made "Ready for Electronics" at Jaipur

2002January15

First Base Transceiver Station (BTS) made 'Ready for Electronics

February25

Obtains International Long Distance License from Govt. of India

December22

Commissions 1st Optic Fibre Backbone ring

December24

Establishes 1st Point of Interconnect (POI) in New Delhi

December27

Hon'ble Prime Minister of India, Atal Behari Vajpayee e- inaugurates Reliance

lnfocomm Hon'ble Union Minister for Parliamentary .Affairs, Information Technology

and

Communications, Pramod Mahajan, inaugurates NNO.

2003January15

Introduces Dhirubhai Ambani Pioneer Offer for Reliance .India Mobile service

February14

launches Reliance Web World in top 16 cities

March 31

launches International long Distance Services

April 13

Commissions all backbone rings

April25

Introduces colour handsets

May1

launches Reliance India Mobile Service commercially in top 92 cities with one

million customers.

June10

launches India's first wireless Point of Sale (PaS)

July1

Introduces "Monsoon Hungama" Offer: Instant multimedia mobile phone and

connection for just Rs 501.Sets world record-acquires one million customers in 10 days

July 3

launches R Connect Internet connection cable

Aug26

Introduces Reliance India Phone Fixed Wireless Phone and Terminal

September20

"Navratri" a data service in R-World posts a world record of 10 million downloads on

the first day of the launch.

September30

R World clocks a phenomenal 1 billion hits in 1 month

October 6

Launches integrated broadband centre at Reliance Web World, Bangalore

October24

Deploys pilot of Home Netway in Mumbai

October30

Reliance becomes India's largest mobile service provider within 7 months of

commercial launch

November3

Customer base touches 5 million

November12

Migrates to Unified License Regime

November16

Launches National Roaming

November21

Launches International SM3 to 159 countries launched

December19

Adds 4500th Contact Centre Executive Contact Centre becomes the largest such

facility deployed by any single Indian Service Provider

2004January12

International wholesale telecommunications service provider, FLAG Telecom

amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance

Infocomm

February9

Launches RIM Prepaid with attractive offer -For Rs 3500 get a Motorola C131 mobile

phone and Rs 3240 worth of recharge vouchers instantly and stay connected for 1

year

February17

Reliance subsidiary Flag Telecom announces FALCON Project -a major new Middle

East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via

India

March22

Reliance Infocomm launches multi-player gaming on RIM handsets -a first in India

April 05

Reliance India Mobile introduces International Roaming facility to 172 countries, 300

networks

April 23

Reliance Infocomm introduces first ever auction facility on Mobile phones through R

World.

May27

Reliance Infocomm receives the Most Promising Service

Provider of the Year 2003 (Asia Pacific) award at the Asia Pacific Technology

Awards instituted by Frost & Sullivan.

June8

Reliance Infocomm introduces World Card -a Prepaid International calling card for

affordable and convenient ISO calls from India.

July29

Announces India's First MPLS Global VPN Solution in partnership with MCI

August5

Launches the first regional Customer Contact Centre in Chennai

September6

Mukesh D. Ambani, Chairman, Reliance Infocomm, receives Voice & Data "Telecom

Man of the Year" award

September9

Introduces Railway Ticket booking from R world data applications suite of Reliance

India Mobile

October12

Mukesh Ambani voted the world's most infuential telecom person by UK-based `

publication Total Telecom.

October19

Reliance Infocomm bags the COMA Development Group's 3G CDMA Industry

Achievement Award for International Leadership.

2005 January 04

Reliance introduces first e-recharge facility in COMA in India.

January24

Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65

crore Indians by December 2005.

June27

Shri Anil D Arnbani is appointed Chairman of Reliance Infocomm

Chairman's Profile

Anil D. Ambani

Shri Anil D. Ambani, aged 46 years, Chairman of Reliance Capital, Reliance

Infocomm and Chairman & Managing Director, Reliance Energy Limited. He was the Vice

Chairman and Managing Director of Reliance Industries Limited. Reliance group is India's

largest business house, founded by late Shri Dhirubhai H. Ambani is a Bachelor of Science,

University of Bombay and MBA from The Wharton School, University of Pennsylvania,

USA

He joined Reliance in 1983 as Co-Chief Executive Officer. He is credited with having

pioneered many financial innovations in the Indian capital markets. He pioneered India's first

forays into overseas capital markets with international public offerings of global depositary

receipts, convertibles and bonds. He directed Reliance in its efforts to raise, since 1991,

around US$2 billion from overseas financial markets; with a. 100- year Yankee bond issue in

January 1997 being the high point. He has steered the Reliance Group to its current status as

India's leading textiles, petroleum, petrochemicals, power, and telecom player. He is a

Member of Wharton Board of Overseers: The Wharton School, USA.

Birthplace: Mumbai, India

Date of Birth : June 4, 1959

Father's Name : Dhirubhai Hirachand Ambani

Mother's Name : Kokilaben Dhirubhai Ambani

Education:

Bachelor of Science, University of Bombay

MBA from .The Wharton School, University of Pennsylvania, USA

Career:

Joined Reliance in 1983 as Co-Chief Executive Officer. Credited with having

pioneered many financial innovations in the Indian capital markets.

Pioneered India's first forays into overseas capital markets with international public

offerings of global depository receipts, convertibles and bonds.

Directed Reliance in its efforts to raise, since 1991, around US$ 2 billion from

overseas financial markets; with a 1 DO-year Yankee bond issue in January 1997

being the high point.

With an investment of over Rs 36,000 crore (US$ 9 billion) in petroleum refining,

petrochemicals, power generation, telecommunication services and a port terminal in

a three-year time frame, has steered the Reliance Group to its current status as India's

leading textiles-petroleum-petrochemicals-power-infocom- telecom player.

Member:

Wharton Board of Overseers, The Wharton School, USA.

Central Advisory Committee, Central Electricity Regulatory Commission.

Board of Governors, Indian Institute of Management, Ahmedabad.

Board of Governors of Indian Institute of Technology, Kanpur.

Achievements:

Adjudged as the CEO of the Year at the prestigious Platt's Global Energy Awards for

2004.

Polled as India's most admired Chief Executive for 2004, for the sixth year in

succession, in the Business Barons (India's leading business magazine) -Taylor

Nelson Sofres -Mode Survey; and ranked at the top in 3 out of 4 qualities: leadership,

integrity and vision.

Ranked No.1 for the second consecutive year, in The Power list 2004 published by

India Today, March 2004.

Voted 'MTV Youth Icon of the Year', September 2003.Conferred 'The Entrepreneur

of the Decade Award' by the Bombay Management Association, October 2002.

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic

Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a

global leader in many of its business areas, December 2001.

Named amongst 'The Power' 50 -India's 50 most powerful decision-makers in Politics,

Business & Finance', Business Barons, August 1999.

Selected by Asia week magazine for its list of 'leaders of the Millennium in Business

and Finance' and was introduced as the only 'new hero' in Business and Finance from

India, June 1999,

leading business magazine Business Barons included him in its list of 'India's 25 Most

Influential Business and Financial leaders June 1998.

Conferred the 'Businessman of the Year 1997' award by India's leading business magazine

Business India, December 1997.

Marital Status:

Married to Tina, and has two sons, Jai Anmol and Jai Anshul.

Business Address:

Reliance communication Limited, I Block, 2nd Floor, Dhirubhai Ambani Knowledge City,

Navi Mumbai -400710, India

Telephone: +91 22 3037 5522, +91 22 3037 5534

Fax: +91 22 3037 5577

E-mail: [email protected]

mailto:[email protected]

Vision

We will leverage our strengths in executing complex global-scale projects to make leading

edge information and communication services affordable by all individual consumers and

businesses in India. We will offer unparalleled value to create customer delight and enhance

business productivity. We will also generate value for our capabilities beyond Indian borders

while enabling millions of India's knowledge workers to deliver their services globally”.

Quality Commitment

We will deliver

Error Free "Mobile Communication Services"

Through

Customer Service Attitude,

Employee Empowerment,

Speed,

Creativity and

Continuous Improvement

OUR VISION

To make

Mobile communication

a way of life

and be the Customer

FIRST CHOICE

Kar lo

Duniya

Muthi Main

OUR MISSION

We will meet the mobile communication needs of our customer through'

Error free service delivery

Innovative products and Services

Cost Efficiency

Unified Messaging Solution

Provide Better Service

Carrier Business

Reliance communication is a National Long Distance (NLD) and International Long

Distance (ILD) Service Provider, rendering national and international transport links between

other telecommunication service providers' networks.

Reliance communication is also an Infrastructure Provider for end-to-end bandwidth

requirements as well as providing Dark Duct and Dark Fibre on lease to service providers and

companies. The acquisition of FLAG Telecom by Reliance in January 2004 has

strengthened the bouquet of Reliance's service offering to national and global service

providers and companies.

Reliance's wholesale customers include Indian and international

Telephony ser/ice providers, Internet service providers, Long-distance carriers, Call

centre operators, Multinational companies, Business process outsourcing companies, IT-

enabled service providers and Government and quasi-Government organizations.

Highlights of International and National Long Distance (ILD & NLD)

services

ILD Gateways in Mumbai, Delhi, Chennai, Kolkata and Ernakulam

International Points of Presence (PoPs) in New York, Los Angeles, London and Hong

Kong integrated seamlessly with domestic gateways

Submarine Fiber cable network connecting gateways to India in Ring architecture for

resilience

Satellite route for media diversity

Centralized NaC for International and National network management

TOM and VolP based interconnects

Domestic & International data leased circuit

Value added services -MPLS IP-VPN, FR, A TM

International capacity built to manage >250 Mn minutes per month

Highlights of FLAG Telecom network:-

Global optic fibre network of 52,000 kms spanning four continents

Customer base of over 180 international carriers including the top ten

Global bandwidth, IP, Internet, Ethernet and Co-location Services

Low Latency global MPLS based IP network connecting world's international Internet

exchanges

Business

Reliance communication will offer a complete range of telecom services, covering

mobile and fixed line telephony including broadband, national and international long distance

services, data services and a wide range of value added services and applications that will

enhance productivity

Enterprises and individuals of Reliance India Mobile, the first of Infocomm's initiatives was

launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri.

Dhirubhai H. Ambani

This marks the beginning of Reliance's dream of ushering in a digital revolution in

India by becoming a major catalyst in improving quality of life and changing the face of

India. It aims to achieve this by putting the power of information and communication in the

hands of the

people of India at affordable costs.

Reliance communication will extend its efforts beyond the traditional value chain to

develop and deploy telecom solutions for India's farmers, businesses, hospitals, government

and public sector organisations.

PAN India network and town coverage.

80,000 kms of optic fibre backbone.

Wireless network covering over 2,400 cities/towns, to expand to over 5,700 cities

AND 4,00,000 villages by December.

4,300 Base "Transceiver Stations (BTSs) across the country, to increase to around

8,500 by December

Network with superior reliability

All this managed from our state-of-the-art national network operations centre in

Mumbai.

Circle Service Area

The new circle service areas have been drawn up based on the Unified Access

Services Licensing rules. These new circle area definitions have been shown below.

As a Reliance India Mobile subscriber, you can now not only make all calls within the

same circle at local call rates (as per your chosen tariff plan) but you will also not be charged

any call forwarding costs for incoming calls no matter where you are within your home

circle,

R.No Circle Service Area

1 Andhra Pradesh Entire State

2 Bihar Bihar & Jharkhand

3 Delhi Local Areas served by Delhi, Ghaziabad, Faridabad,

Noida & Gurgaon Telephone Exchanges.

4 Gujrat Gujrat (Including Union Territory of Daman and Diu.

Silvasa (Dadra & Nagar Haveli))

5 Hariyana Entire State (Not Including :Local Areas Served by

Faridabad, Gurgaon, Telephone Exchanges)

6 Himachal Pradesh Entire State

7 Karnataka Entire State

8 Kerala Entire State Plus the Union Territory Lakshwadeep and

Minicoy

9 Madhya Pradesh Madhya Pradesh & Chatisgarh

10 Maharashtra Maharasthra Including Goa (Not Including Local Areas

served by Mumbai, Navi Mumbai & Kalyan Telephone

Exchanges)

11 Mumbai Local Areas served by Mumbai, Navi Mumbai & Kalyan

Telephone Exchanges

12 Orissa Entire State

13 Punjab Entire State (Including Union Territory Chandigarh)

14 Rajasthan Entire State

15 Tamil Nadu Tamil Nadu Including Union Territory of Pondicherry,

Not Including Local Areas served by Chennai Telephone

District Maraimalal, Mainjur and Mahabalipuram

Telephone Exchanges)

16 Chennai Local Areas served by Chennai Telephone District

Maraimalal Nagar Export Promotion Zone (MEPZ)

Mainjur and Mahabalipuram Telephone Exchanges

17 West Bengal West Bengal Including State of Sikkim and Union

Territory and Andman and Nicobar Islands (Not

Including Kolkata Metro Service Area)

19 Kolkata Kolkata And Service Area.

19 U.P. (East) Entire Area covered U.P.(E) including Boundary Districts

towards UP (W) Shahjhanpur, Farukhabad, Kanpur &

Jaulan.

20 U.P. (West) Entire covered by UP (W) Including Uttranchal and

Boundary Districts towards UP(E) Pilibhit, Bareilly,

Dadun, Etah, Mainpuri, & Etawah (Not Including Local

Areas served by Ghaziabad & Noida Telephone

Exchanges.

Reliance communication to empower 4 lakh villages by December 2005

India's largest mobile operator takes the lead to reach out o 65 crore Indians

Two out of three villages to be covered with voice and data access

Massive network to rollout to benefit 90% of India's habitats -covering 91 % of

national highways

In one of the largest and fastest ever network rollout operations in the world, Reliance

communication has embarked on an ambitious expansion plan to reach out to four lakh

villages across the country by end of 2005, thus bringing about a new revolution in. rural

telephony.

The company's 80,000 km of terabit optic fibre cable network forms the backbone of

its countrywide expansion, which will facilitate unlimited and uninterrupted voice, data and

video applications.

This massive operation, touching 65 crore Indians, will cover nearly two-third of its

villages and over 5,700 cities and towns. This expansion involving 8,500 BTS (Base

Transceiver Station) towers will also cover 91 % of the country's national highways and 85%

of the rail routes. Eventually, the company's footprint will cover the entire habitat of the

country. This initiative is expected to increase India's tele density to 10% by the end of the

year, ahead of the

national target.

The company has pledged to empower the people of India with freedom to

communicate, and fulfill the dream of Dhirubhai Ambani, founder Chairman of the Reliance

group, to bring about a digital revolution in India.

Reliance already enjoys over one billion hits a month on its unique infotainment data

application suite called R World. This rollout wills 25 take the benefits.

Rural Household DELs

Rural Household DELs (RDELs) are the one provided in the talukas, which are

declared as rural taluka. Fixed Wireless Phone/Terminal (FWP/T) of COMA Technology is

planned as RDELs.

Reliance communication committed to provide RDELs in 61 Districts covering 203

Talukas in India. We are planning to rollout 6,100 by Sep 05.

High Speed Public Tele-info Centre (HPTICs)

Reliance communication committed to provide High Speed PTICs (HPTICs) for

providing additional facilities including tele-education and tele-medicine at Block

Headquarters and in villages with a population exceeding 2000

These 'Information Kiosk' forms the core of rural broadband/connectivity. The kiosks

(Public Tele Information Centers (PTIC) and High speed PTICs (HPTIC)) will be set up in a

phased manner so as to cover roughly 1, 00,000 villages in three years which approximately

covers 48 per cent of the total rural population.

USO Related Information

Village Public Telephone (VPT)

Rural Community Phone RCP)

Rural House Hold (RDELs)

Village Public Telephone

VPT is the first Telephone in the villages, where there is no Telephone available till

date. These VPTs are to be installed in a village for public use with STD facility.

Reliance communication has installed VPTs as per its license obligation covering 59

Talukas. Subsidy support for 3,599 VPTs is being received every quarter from USF.

Rural Community Phone (RCP)

Rural Community Phones (RCPs) provided in the villages where population exceeds

2000, after achieving the target of one VPT in every village. These RCPs may be provided in

public places such as shops, schools, primary health centers etc with STD facility generally

available on them.

Reliance communication is committed to install about 22,000 RCPs covering 61

Districts in 11 states. We are planning to install about 15,000 RCPs before end of 2005 and

rest by 2006.

Mobile Virtual Private Network (VPN)

Reliance's Wireless Data VPN offering looks at extending the Enterprise Users desktop to

him while he is on the move. Over our CDMA network, he will be able to access all those

applications he uses in office (including corporate E-mail, Intranet Portals, SAP, and other

enterprise specific applications available only within the corporate intranet) at speeds up to

144 Kbps, anywhere, any time. Reliance's Mobile VPN, also for the first time, will allow

enterprises the opportunity of connecting their remote offices, scattered across the country,

and integrating them into their networks, thereby truly ushering organizations into the realm

of being truly always "networked".

Black & White Handsets

SAMSUNG BOSS LG RD 2330 Nokia 2112 Samsung 356

LG RD 2130 LG RD 2230

.

Colour Handset

Nokia 3125 Nokia 3105 Nokia 6585

LG RD 5130 Nokia 6012

COLOUR HANDSET WITH CAMERA

Nokia 6255 Nokia 3205

LG RD 6130 Nokia 6255

LG RD 6000 – Colour Camera Phone

Kyocera 7135 – PDA Colour Phones

GTRAN GCP 4020

CAMERA WATCH PHONE

PDA colour Phone

Kyocera 7135

Accessories

Handsets Accessories available at Reliance Webworld.

All handset models have their own specific accessories. Accessories can be obtained

from Reliance Webworld outlets in each city.

Hands Free Kit

The kit includes earphone, microphone and a integrated call answer / call termination

button. You need not use your hands while using the mobile phone. It is very

convenient for a frequent user.

Handset Model MRP (Rs.)LG RD 2030 165

LG RD 7130 375

Samsung SCH N 191 480

Samsung A563 480

Kyocera KY 7135 350

Travel Charger

The charger plugs into the electric socket and into your phone. Small and handy.

Convenient to carry while you are traveling.

Handset Model MRP (Rs.)

LG RD 2030 550

LG RD 7130 760

Samsung SCH N 191 550

Samsung A563 550

Telson TWC 1150 550

Battery Charger


Samsung A563 650

Data Cable

This cable lets you connect to the internet, from your computer/laptop, using your

mobile as a modem. This is by plugging the Data Cable into your PC and the phone. Data

Cables for LG (RD2030 & RD7130) are available with both Serial and USB ports. Data

Cable for Samsung is

common across all models and is available with USB port only.

Do check which port your computer/laptop has before you make a purchase. You will

also need to install software on your PC for activating the internet connectivity. A CD

containing the software will be provided with the Data Cable.


LG RD 2030 Serial Port 1,200

LG RD 2030 USB Port 1,200

LG RD 7130 Serial Port 1,200

LG RD 7130 USB Port 1,200

Samsung SCH N 191 USB Port 1,200

Samsung A 563 USB Port 1,200

Kyocera KY 7135 Serial Port 1,650

Kyocera KY 7135 USB Port 2,150

Gtran GCP 4020 2,250

Car Kit

This Car Kit is specifically designed for usage in the car so that you can talk and drive freely.

The kit allows you hands free operation by using a microphone and a speaker. It also charges

your phone.

Handset Model MRP (Rs.)LG RD 2030 3,350

LG RD 7130 3,150

Samsung SCH N 191 4,800

Samsung A563 4,800

Kyocera KY 7135 4,300

Battery


LG RD 2030 70

LG RD 7130 760


Samsung A563 1,770

Kyceora KY 7135 3,000

Telson TWC 1150 650

Car Charger

You can now conveniently charge your mobile from your car. To charge, plug the Car

Charger into your car's cigarette lighter socket, and connect it to the base of your mobile-


LG RD 2030 560

LG RD 7130 560


Samsung A563 1,030

Kyceora KY 7135 550

How To Sign On

It's extremely simple

Just fill in the 'Customer Application Form' available at any of our retail stores or from

Dhirubhai Ambani Entrepreneurs

Instruction to fill Customer Application Form

Provide the simple documentary support needed -proofs of identity and residence

Proof of Identity for individual can be anyone of the following:

Passport

Voter ID Card

Driving License

Photo Credit card

Any other photo identity card issued by Government/Statutory authority

Proof of Residence for individual can be anyone of the following:

Paid Telephone Bill

Ration Card

Electricity Bill

Credit Card Statement

Bank Statement

Employer's certificate

Note: All the proof documents, except Ration Card and lease agreement, must be dated

within the previous 3 months.

Get Started Kit

Gone are the days when you were bound by a particular handset and a certain phone

number. You can now set yourself free with the new Get Started Kit from Reliance India

Mobile.

Now, you get to decide what handset you want and then choose a RIM phone number.

From a wide array of Gen-Next COMA handsets, just select the handset that suits

your style and your budget. Lap it up with a RIM prepaid or postpaid number of your choice.

Use the PIN number given in the Get Started Kit card, follow the. Simple instructions

given on the card to activate your handset and get started.

You can become a prepaid or postpaid subscriber by using the appropriate Get Started

Kit.

A Postpaid Get Started Kit is available at an MRP of Rs. 550 and a Prepaid Get

Started Kit is available at an MRP of Rs. 220.

Usage guidelines for Postpaid Get Started Kit

Postpaid Get Started Kit cannot be used with

Any Reliance ready handset, without a pre-allotted number

Any second-hand, non active Reliance handsets

Postpaid Get Started Kit cannot be used with

Reliance prepaid or postpaid handsets with a pre-allotted number

Any active Reliance postpaid or prepaid handset

Damaged or reported as lost Reliance handsets

Submit the application form to any Reliance representative. And remember, you will be able

to use the phone only after your application is registered in the Reliance system.

Usage guidelines for Prepaid Get Started Kit

Prepaid Get Started Kit can be used with

Any active Reliance Prepaid handset

Reliance ready handsets, without a pre-allotted number, which do not have a Reliance

sticker on the handset box

Any second-hand, non active Reliance handsets

Prepaid Get Started Kit cannot be used with

Reliance prepaid or postpaid handsets with a pre-allotted number

Any active Reliance postpaid handset

Reliance ready handset, without a pre-allotted number, which have a Reliance sticker

on the handset box

Damaged or reported as lost Reliance handset

To check the compatibility of the handset and kit, send the RSN number of the phone

to 3733. You will receive an SMS confirming whether the Get Started Kit can be used with

the handset or not.

So, get on to Reliance. The most reliable network in India.

Conditions apply. The company reserves the right to withdraw and or alter any of the

terms and conditions of this offer at any time without prior notice. This brochure contains

information for the guidance of customers without creation of liability. Marketed by Reliance

Communications Infrastructure Limited

TARIFF PLANS

It's been on your mind for a while. And now, you can finally go postpaid. No more hassles of

refilling your prepaid, running out of talk time or high calls rates. The new Joy 99 plan gives

you the flexibility of being postpaid at the most affordable monthly rent.

Plan Joy

99

Joy 149 Joy

399

Joy

499

Joy

299 ZR

Joy

ZR

649

Rental (Rs./ Month) 99 149 399 499 299 649

Plan Charges (Rs. Month) 25 25 25 25 25 25

Plan Charges (Rs. Month)

(Optional)

25 25 25 25 25 25

Free Intra – Circle Talk time

(Rs./Month)

Nil Nil Nil Nil Nil Nil

Local Intra – Circle , Inter – Circle up to 50 Kms (Rs./Min)

All Reliance Phones** 1.5 0.99 0.4 0.4 0.5 0.5

Other Mobiles (GSM/CDMA) 2.2 1.79/0.99* 1 1 1.5 1

Landline 22 1.79 1 1 1.5 1

Intra – Circle Call > 50 Kms (Rs./Min)

All Reliance Phones** 2.2 1.79 1 1 2 2

Other Mobiles (GSM/CDMA) 3 2.49 1 1 2.5 2

Landline 3.49 2.49 2.50 1 2.5 2

SMS – Person to Person (Rs./Outgoing Message)

Rupees per SMS

Local SMS 1 1 0.5 0.5 0.5 0.5

National SMS 1 1 0.5 0.5 0.5 0.5

International SMS 3 3 3 3 3 3

1234 Services from 1st Dec. 2004 2 2 2 2 2 2

Other SMS Services from1st Dec.

2004

2 2 2 2 2 2

International Call Charges (Rs. Min)

US, U.K Fixed Canada South

East Asia

14.25 14.25 12.99 12.99 12.99 12.99

U.K. Mobile Europe, Rest of

Asia Oceania SAARC

14.25 14.25 14.25 14.25 14.25 14.25

Gulf Africa and Other Countries 17.25 17.25 17.25 17.25 17.25

Pulse Rate for al calls in 60 secs.

Now make unlimited calls to all Rim phones within the circle. And to reliance fixed phones

at just Rs. 0.40/min within the circle. Send unlimited SMS to any Reliance Phone across

India and MS worth Rs. 25 to other phones for free.

Plan Joy

99

Joy 149 Joy

399

Joy

499

Joy 299

ZR

Joy

ZR

649

Unlimited Talk time 200 150 100 75 125 75

Unlimited Service Pack 50 50 50 50 50 50

* Joy 149 subscribers have the option of availing 99 paise/min. tariff for local calls to

other mobile phones by subscribing to Mobile Pack with a monthly fee of Rs. 25.

Reliance phones include RIM, Reliance Fixed Line, Reliance FWP/T and Reliance

GSM Mobile (Bihar, Jharkhand, Himachal Pradesh, Chhattisgarh and Orissa).

For the customers opting for the pack, the free talk time benefit, as a part of the zero

rental plan, will be used for calls to other than Reliance phones within the circle. On-net

benefits are not available while roaming. What's more, you also enjoy:

Value Roaming: No Roaming rentals. Outgoing calls/SMS as per home tariff plan

rates. Receive incoming calls at RIM-to-RIM STD rates also as per your home tariff

plan.

R Connect: Surf the net on the move at amazing speeds of up to 144 kpbs.

R World: Access a world of information, Communication, Entertainment &

Commerce at the press of a button.

So wherever you are, our joy plans will make sure you always stay connected.

Existing Postpaid customers can opt for any of the above tariffs place

Marketed by Reliance Communications Infrastructure Limited. Internet service

provided by Reliance Communications Infrastructure Limited. Circle Service Area

Definition

Unlimited Talk time Pack (Post Paid)

Now, you can enjoy the benefit of making Unlimited Calls to other RIM Phones

within your circle, Absolutely Free!

As a RIM postpaid customer, you can also make calls to Reliance Fixed Wireless

Phones/Terminals (FWP/T) at just 40 paise per minute within your circle. No need to form

any group or restriction, on the number of people who can be called, simply avail the optional

Unlimited Talk time pack

What's more, this benefit is valid for all RIM postpaid plans open for subscription -

Joy 99, Joy 149, Joy 399 , Joy 499, Joy 249 ZR and Joy 649 ZR. So subscribe now and keep

talking!

Additional monthly charge for Unlimited Talk time pack.

Post Paid RIM

Tariff Plan Plan Code Rs.

Joy 99 NJ 99 200

Joy 149 NJ 149 150

Joy 399 NJ 399 100

Joy 499 NJ 499 75

Joy 299 ZR NJ 299 ZR 125

Joy 649 ZR NJ 649 ZR 75

Existing customers of RIM Postpaid can also avail the Unlimited Talk time Pack.

For the customers opting for the pack, the free talk time benefit, as a part of the zero

rental plan, will be used for calls to other than Reliance phones within the circle. On-net

benefits are not available while roaming.

So get on to Reliance The most reliable wireless network in India.

Walk into your nearest Webworld or Webworld Express outlet or any other leading handset

outlet in your city.

Unlimited Talk time (Pack Pre Paid)

Now, you can enjoy the benefit of making Unlimited Calls to other Reliance Phones

within your circle, Absolutely Free!

No need to form any group or restriction, on the number of people who can be called,

Simply avail the optional Unlimited Talk time pack.

What's more, this benefit is valid for all FWP/FWT postpaid plans open for

subscription -Plan 150, Plan 290, Plan 500, Plan 1000 and Plan 1500. So subscribe now and

keep talking!

Additional monthly charge for Unlimited Talk time pack.

Postpaid FWP/FWT

Tariff Plan Rs.

Plan 150 150

Plan 250 100

Plan 500

50Plan 1000

Plan 2000

Existing customers can also avail the Unlimited Talk time Pack.

So get on to Reliance. The most reliable wireless network in India.

Walk into your nearest Webworld or Webworld Express outlet or any other leading

handset outlet in your city.

Conditions apply. The unlimited calling facility to Reliance numbers is meant only for

personal use and not for commercial use like PCO, telemarketing, etc. The company reserves

the right to withdraw and or alter any of the terms and conditions of this offer at any time

without prior notice. Marketed by Reliance Communications Infrastructure Limited.

Conditions apply. The unlimited calling facility to Reliance numbers is meant only for

personal use and not for commercial use like PCO, telemarketing, etc. The company reserves

the right to withdraw and or alter any of the terms and conditions of this offer at any time

without prior notice. Marketed by Reliance Communications Infrastructure Limited.

For Prepaid:

MRP Rs. 275 Rs. 400 Rs. 480 Rs. 770Value of Talk time in

Rs.

175 150 100 165

Admin Fee inRs. 74.55 212.98 355.57 533.73

Service Tax in Rs. 24.45 37.02 44.43 71.27

Validity (In Days) 30 30 30 30

Approximate Talk time

in Mins

160 Mins 134 mins +

unlimited

calling to Local

& Intra circle

84 Mins +

unlimited

calling to local,

Intra circle and

preferred circle

Reliance Nos

150 mins

+unlimited

calling to

Reliance Nos

any w\here in

the Country

Assumptions for chargeable calls

AssumptionsLocal Fixed 40%

50% Local CallsLocal Mobiles 10%

Intra Circle Fixed 21%

24% Intra Circle CallsIntra Circle Mobile 3%

Inter Circle Fixed 20%

26% Inter Circle CallsInter Circle Mobile 6%

For Rs 275 RCV , All the above traffic distribution has 80% off net and 20% on-net calling

pattern

Note:

The indicated minutes of usage are based on the assumptions as above, and therefore

cannot be taken as exact minutes.

Reliance India Phone (RIP) -Tariff Plans

Postpaid Tariff Plans

Standard Plans

Plan

150

Plan

290

Plan

500

Plan

1000

Plan 1100## Plan

1500

Monthly commitment (Rs.

/Month)

150 290 1000 1100 1100 1500

Free Usage (Rs./Month) 60 180 495 1000 0 1575

Clip (Rs./Month Free Free Free Free Free Free

Rate Per Call Unit#

(Rs./Call Unit)

1.20 1.20 1.10 1.00 Local & Intra

Circle Calls

To ONNET & Fixed

– Rs. 0.30/Min

To Mobiles Rs.

0.40/min – STD

Calls All Calls – Rs.

2/Min

0.90

# Applicable for domestic calls

Installation/activation charges, enrollment fees & deposits as applicable.

*Unlimited On-net pack -Enjoy the benefit of making unlimited calls to Reliance

phones within your circle at additional monthly rental of :

*Plan 150 -Rs. 150

*Plan 290 -Rs. 100

*Plan 500/1000/1500/3000 -Rs. 50

*On net calls don’t include RTL networks of West Bengal & Assam

## The pulse rate for Plan 1100 is 60 sec for all call types.

Unlimited Talk time Plans*

Choose from the following new plans and enjoy unlimited Talk time to Reliance

Phones.

Plan 3000 provide$ Unlimited Talk time to all Reliance Phone across India.

Plan 435 provides Unlimited Talk time to all Reliance Phone across neighboring

circles as mentioned in the table below

*On net calls don’t include RTL networks of West Bengal & Assam

Plan 3000 Plan 435

Subscription available in All Circles Chennai & Tamil Nadu

Kolkata & West Bengal

Mumbai (Maharashtra)

Monthly Rental (Rs./Month) 3000 435

Free Calls Units(Rs./Month) 540 (For Calls to

other Networks)

100 (For Calls other than

Unlimited Reliance to Reliance

Call to twin Circle)

Unlimited Calls to Reliance

Phones

Unlimited Across

India

Unlimited Across Twin Circle

Other Calls 600 91

Rate per Calls unit # (Rs./call

unit

0.90 1.10

Deposits & Activation Charges

Security Deposit

Local 1000

Local + STD 2000

Local + STD + ISD 4000

Installation/Activation

Charges

800

STD deposit is mandatory for Plan 435 & Plan 3000.

Existing Postpaid Fixed Wireless Phone customers can also for the above Unlimited

Talk time Plans.

Duration of call unit -for all plans (except plan 1100) Local & Intra Circle

Calls

Calls to Reliance Phone Calls to Fixed Phones Calls to Mobile

<50 Kms >50 Kms <50 Kms >50 Kms All Distance Bands

180 180 180 60 60

In Delhi/Mumbai/Chennai/Kolkata duration of a call unit for calls to mobile phones

will be 90 secs.

The pulse rate for Plan 1100 is 60 sec for all call types. Inter-circle calls

Calls to Reliance Phone Calls to Fixed Phones Calls to Mobiles

<50 Kms >50 Kms <50 Kms >50 Kms <50 Kms >50 Kms

90 30 90 30 60 30

Special call rates of Rs. 1.90 for calls made to fixed phones (Inc. Reliance Fixed

Phones) between Delhi & Mumbai only. (Excl Plan 1500 and Plan 1100).

The pulse rate for Plan 1100 is 60 sec for all call types.

International Long distance Calls

International

Long Distance

Rate

Call Unit

Length

(Pulse)

Peak Rates (Rs.) Off Peak Rates (Rs.)

Sec. Plan 150,

290, 435,

500, 3000,

1100

Plan

1000

Plan

1500

Plan 150,

290, 435,

500, 3000,

1100

Plan

1000

Plan

1500

Americas,

Europe, Africa,

Asia, Gulf &

Oceania

60 18 12 8 16 12 8

SAARC/

Neighboring

Countries

60 16 16 8 14 12 8

Off Peak Timings (For ILD Calls)Americas, 00:00 to 06:00 &

11:00 to 18:00

Also 24 Hrs. on Sundays 26th Jan., 15th Aug. & 2nd

Nov.

Europe 22:00 to 11:00

Africa, Asia,

Gulf & Oceania,

SAARC/

Neighboring

Countries

19:00 to 08:00

For RIM & R – Connect Card

Plan Availabl

e to

Monthly

Charges

Per Min Charges Bundled Data

Exchanges

Additional

Data

Exchange

E- Mail

Account

Voice &

SMS

Charges

Month

ly

Rental

for

Voice

&

SMS

Free SMS

06:00 am

to 10:00

pm

10:00 pm

to 06:00

am

Defa

ult

Plan

All

Custome

rs

Nil 50P/Min 25P/Min N/A N/A N/A As per tariff plan

chosen by

customers

Nil

Freed

om

Plan

Only

Postpaid

Custome

rs

Rs. 650 Nil Nil 1 GB Rs. 5 MB 10 MB E-

Mail ID on

SMTP

server with

2 MB Web

Space

As per

default

plan

(Default

Plan will

be Joy

149

Plan)

Nil for

Defaul

t Joy

149

plan

for all

other

plans

are

applic

able

100/month

Freed

om

Plus

Only

Post Paid

Custome

rs

Rs. 900 Nil Nil 1.5 GB Rs. 5 MB 10 MB E-

Mail ID on

SMTP

server with

2 MB Web

Space

As per

default

plan

(Default

Plan will

be Joy

149

Plan)

Nil for

Defaul

t Joy

149

plan

for all

other

plans

are

applic

able

100/month

Platin

um

Only

Postpaid

Custome

rs

Rs. 1500 Nil Nil Unlimited - 10 MB E-

Mail ID on

SMTP

server with

2 MB Web

Space

As per

Joy 149

Plan

(Rental

not

applicabl

e)

Nil for

Defaul

t Joy

149

plan

for all

other

plans

as

applic

able

100/month

+ Default plan is available to all prepaid customers and to all postpaid customers necessarily with some voice plan of customer's choice* Email is available on http://www.relianceinfocomm.com/www.ricmail.com **Web space will be available soon.

POSTPAID CONTRACT CONNECTION

Postpaid are those connections where the customer enters into an agreement to utilize

mobile services.

Customer is billed as per his usage.

Receives a monthly bill for services availed.

For a postpaid connection customer has to refundable basis security deposit.

Fill up the subscriber enrollment form

PDA Phone

Enhance your productivity! For the busy professional on the go, Reliance offers a

"wireless PDA with a host of web browsing, email and personal productivity tools. Ideal for

the truly mobile professional.

What's in the Kit?

Handset (Kyocera 7135 Smart phone)

(1200m Ah) User replaceable Battery

3. Sync Cradle

4. Holster

Travel charger

6. Literature Kit

7. Extra Styli (3 numbers)

8. CD-ROM including palm desktop software and drivers

To Use

Use the PDA phone as you would any other mobile phone or Palm PDA. Besides these

features, the PDA phone can also be used to access the Internet.

There are two ways to access the Internet with your PDA phone directly through your PDA

phone or by connecting the phone to your computer as a wireless modem.

To Activate & subscribe to the R Connect service

To activate R Connect please call up Customer Care.

To access the Internet directly through your PDA phone, please configure your phone as

follows.

1. Open the Prefs PDA application on the PDA.

2. Tap on the list box in the upper right corner and select Network.

3. Set the Service to 'Reliance

Enter the User Name: As your phone number with STD but without the zero. (eg:

2232345678 NOT 02232345678).

Your Password: Is the same as the User Name.

4. Tap on Connect

To connect your phone to your computer as a wireless modem, there are hree basic steps that

need to be followed.

Step 1. Install the modem drivers.

Step 2. Configure a Dial-Up Network Connection

Step3 Connect to the Internet.

R World

Experience exciting applications in R-World -news, finance, panchaang, jokes, guides, and

more.

To access R-World, launch the web browser on your PDA and visit http://pda.ricinfo.com/

http://pda.ricinfo.com/

FEATURES OF MOBILE PHONE

Memory.

Last no. dialed /received.

Voice mail service.

Roaming

Advice of charge

Call forwarding/driver.

Call waiting.

Fax data transfer.

Call hold.

Caller line identification.

Call barring.

SMS (short message services).

STD/ISD facilities.

Blocking.

BSC (base station controller).

FWP –Benefits

Presenting, Reliance Fixed Wireless Phone (FWP), the feature –rich Wire free phone. A

marvel of CDMA2000 (1X) technology, it is far superior to the ordinary land line. Being

wireless, the connection remains unaffected by cable cuts, rains or similar other problems. It

is extremely secure and cannot be tapped by unauthorized persons. The in-built modem lets

you access Internet at speeds up to 115 Kbps. Go ahead, get your connection today.

More savings:

Abundant free calls and attractive call charges to Reliance India Mobile & other WLL (M)

phones.

Effective zero rentals:

Value of free calls almost equivalent to monthly plan charges

Free voice mail facility:

Get voice mail facility absolutely free. Pay for retrieving your messages at local call rates

Free call management features:

Free CLI, call conference, call wait, call divert facilities

Internet access:

R Connect usage charges as per the R Connect tariff plan.

Fixed Wireless Phone (FWP)

BENEFIT #1

No Wires Attached

Wireless connectivity -immune to cable-cuts, rains etc. Carry it along when you move from

room to room or when you shift your home/office

BENEFIT #2

Wireless Internet (R Connect)

In-built modem for high speed internet connectivity at speeds up to 115 kbps. No separate

ISP connection required

BENEFIT #3

Mobile Phone's Features

SMS, In-built Caller Line Identification, Voice Mail, 99-number Phone Book, Speaker

Phone, choice of ring tones and many more.

BENEFIT #4

Zero effective Rentals

Value of free calls almost equivalent to monthly plan charges with unbelievably low call

rates.

Service available in select cities. Fax is not supported.

For Residence Proof: Telephone/Electricity/Credit Card Bill or Bank Statement (with

stamp and signature of Bank Manager). Documents should not be more than three

months old. Submit photocopies of documents and bring originals for verification.

All documents need to be in customer's name. For Identity Proof: Passport/Voter 10

Card/PAN Card/Driving License/Photo Identity Card issued by an inst

FWT –Features

* Connect to standard telephone*/cordless:

Just connect the Reliance Fixed Wireless Terminal to your existing telephone instrument or

your favourite cordless and go wireless to enjoy a hassle free fixed line service.

*Parallel connection facility: Reliance Fixed Wireless Terminal has two voice ports to

connect two. Telephone instruments to be used as parallel connection.

* Connect to PBX:

You can connect the Reliance Fixed Wireless Terminal to your PBX enabling multiple

extension users in your office to share the connection, thereby ensuring that you gain

maximum benefit out of the Reliance Tariff Plans.

*Connect to PC Internet access

Reliance Fixed Wireless Terminal has an integrated modem for internet access. You do not

need a separate ISP connection. Just log on to the Reliance network and access Internet at

peak data speed up to 115 kbps. Use R-Connect Kit for connecting. the PC to the Reliance-

FWT. Ensure that the distant between the point of Reliance-FWT installation and the PC is

less than 3 meters

*.Secure tap proof connection

Reliance Fixed Wireless Terminal offers a secure connection that cannot be tampered with or

tapped by unauthorized persons.

3 Way Call conference

The call Conference facility lets you talk two peoples at the same time.

Speed Dialing

Enable you to speed dial 30 numbers

Voice Mail Facility

Allows the caller to leave a message when your are buys or unreachable

Hotline

Programme your phone to automatically dial a specified number when you pick up the

receiver without having to dial.

Call Restrict/Call Lock

Allow you to prevent misuse by locking your phone. You can also programme STD/ISD

restriction on it

Call Wait/Call Hold

Intimates you about an incoming call when you are on another call. Also lets you switch

between calls.

Call Divert

Divert your call to voice mail or other number of your choice when busy or unreachable.

Alarm

Built in Alarm to remind you whenever you need.

Your telephone Instrument should be DTMF compatible. For CLI, the telephone

instrument should have display and should support DTMF CLI FAX is not supported.

Notification of Voice message not available.

Fixed Line Phone (FLP)

Telephony gets a new dimension when experienced on the Fixed Line Phone (FLP).

This has been made possible through 'Intelligent FSK' signaling, a first time in India, that

makes a host of intelligent features possible on our fixed line phones.

Moreover the single touch intelligent menu driven interface lets you use all the

Reliance FLP features without having to remember the feature activation codes. What's

available as a result is 'Next Gen Phone with unique features'.

Benefit #1

Zero Effective Rentals:

Enjoy free calls equal* to the monthly Plan charges every month.

Benefit #2

Feature Packed Service at No Extra Cost:

All features and services bundled with every subscription at no extra costs.

Benefit #3

Competitive Call Rates:

Competitive tariff plans to suit every need. Enjoy attractive call rates for National and

International Calls.

Benefit #4

Enhanced convenience:

Enhanced convenience of usage with superior digital experience on the

FSK enabled phone.

* Not applicable on Plan 250

Fixed Line Phone (FLP) –Features

Next Gen Caller ID

The Reliance FLP displays the name of 2nd caller during an ongoing conversation. If the

name of the caller is not stored in the phonebook, then it displays the 2nd caller's number.

Speaker Phone

Lets you talk and work during a phone call. Also two or more people can talk simultaneously.

3-way Conferencing

Talk to 2 people at the same time.

Mobile Phone Features

Phone Book, Call History, Dial back from Caller 10, Missed Calls, etc are easy to use phone

features now available on a landline.

Quick Dialing

Enjoy the convenience of calling up to 10 frequently called numbers by pressing just two

keys on your Reliance Phone.

Line Locking (STD/ISD Locking)

Secure your phone from unauthorized usage.

Delayed Hotline

Automatically connects to a number, of your choice within 7 seconds after the handset is

picked up or when the speaker is put "ON".

Call Forwarding

Just choose the Call Forward option from the menu and set the destination number to any

Reliance number within the same city.

Call Transfer

Lets you make a call and transfer it to any Reliance Phone within your city without

disconnecting.

Direct Internet Access

Dial *133133 / 30335151 to get connected to the Internet. No separate subscriptions required,

you can just dial and browse.

Alarm Call

Lets you set reminder/ wake-up calls on the Reliance FLP.

R Care

Press the 'R Care' button on your Reliance FLP to get instantly connected to our 24x7

Customer helpdesk

CUSTOMER CARE DEPARTMENT

* What is customer care?

Customer care starts much before a sale is made and continuous throughout the existence of

customer with the organization in other words we can say that customer care is directly

related with sales.

* GOALS:

To convert "Non-customer" of today to "our customer" of tomorrow.

* FORMULAE FOR CUSTOMER CARE

Customer care begins before sale.

Understanding the psychology of the customer.

Understanding the customer needs.

Rewarding the customer loyalty.

Making after sale service easier.

Giving them quick response.

Pinpointing the dissatisfied customer.

CDMA TECHNOLOGY

RESEARCH METHODOLOGY

MARKETING RESEARCH PROCESS

SWOT ANALYSIS

RESERCH OBJECTIVE

The purpose of my research was to know the market size of the customer of

institutional segment and find out the potential of post paid and prepaid connection.

The purpose of the company to allotting these objectives to us is as fallows:

To create the customer awareness of newly launched schemes related to post paid and

prepaid connection among the customer of institutional segment.

To help in sale of postpaid and prepaid connection by observing heir needs.

To know the views of customer of institutional segment regarding Postpaid and

prepaid connection.

Find out the potential for postpaid and prepaid connection among

The institutional segment.

Find out the satisfaction level from the customer that is already sing postpaid or

prepaid connection.

CDMA-TECHNOLOGY

CDMA is short for Code Division Multiple Access, which uses multiple frequencies

for transmission of voice and data. Simply put, it differs from GSM (Global System for

Mobile Communication) in the way voice gets carried from one phone to the other. Because

of the way it

Assembles multiple voice into the same frequency, COMA increases voice clarity. the

technology also helps you receives calls when the signal is week.

Imagine a locked room where you and your friend are talking to each other. The room

then, is exclusive to you. Now imagine the room as a frequency band. This is how GSM

network. In CDMA, however, the same locked room will have several pairs of friends talking

to each other, but each of the conversations will be scrambled, thus ensuring privacy .because

COMA uses the same frequency to accommodate several conversations by using multiple

transmitters, the usage of available bandwidth can be optimized, leading to higher traffic

density without the accompanying problems of failed calls. this also gives COMA service

providers the flexibility to provide data and video services.

CDMA was invented during world war 2nd when allied forces wanted to get past the

Germans by sending coded messages over different frequencies and giving them ability to be

accessed from different points Hence "coded Division Multiple Access."

RESERCH METHODOLOGY

Research is a systematic collection of information regarding any topic any subject and

it is backed by collection, capitation presentation, interpretation of data.

The application of Research in managerial function:

Planning

Organizing

Staffing

Job analysis

Human resources planning i

Recruitment I

Selection

Placement

Induction

Training and development

directing and leading

Controlling

Establishing the standards

Comparing the actual performance with standard

Checking

Objective of research:1. Its helps in decision making.

2. Planning and controlling.

3. Policy formulation.

4. Go gain the familiarity with the phenomena or any topic.

5. For innovation purpose.

6. For project implementation.

TYPES OF RESERCH:

1. Descriptive vs. analytical research

2. Applied vs. fundamental research

3. Quantitative vs. qualitative research

4. Conceptual vs. empirical research

5. Laboratory research

PROCESS OF RESERCH:

1. Formulation of problems

2. Extensive study of literature/laboratory research

3. Formulation of working hypothesis

4. Research designing-structure of research

5. Data collection

6. Analysis of data

7. Interpretation of data

8. Testing of hypothesis

9. Report writing

Marketing Research Process

In carrying out there marketing responsibilities marketing manager need a great deal

of information. Despite the growing supply of information, managers often lack enough

information of the right kind of have too much of the wrong kind or have too much of the

wrong kind. To overcome these problems, many companies are taking steps to improve their

marketing information system.

This MIS (marketing information system) develops information and helps manager to

use it more effectively. Internal record provides. Information on sales, costs, inventories, cash

flow and account receivable and payable. Such data can be obtaining quickly and cheaply,

but often be adopted for marketing decisions. The marketing intelligence system supplies

marketing executive with everyday information about developments in the external marketing

environment. Intelligence can be collected from company employees.

Customer, suppliers and resellers or by monitoring published reports, conferences,

advertisement, competitor action and other activities in the environment.

Marketing Research involves collection information relevant to a Specific problem

facing the company.

Every marketer needs marketing research and most large companies have their own

marketing research departments. Marketing research involves a fourth steps process.

The First Steps: Consist of the manager is researcher carefully defining problems and

setting the research objectives. The objectives may be exploratory, descriptive or causal.

The Second step: Consists of developing the research plan for collecting data from primary

and secondary sources. Primary data collection calls for choosing a research approach

(observation, survey and experiment) choosing a contact method mail, telephone or personal

designing sampling plan (who to survey, how many to survey and how to choose them) and

developing research instruments (Questionnaire, mechanical)

The Third Step: Consists of, implementing the marketing research plan by

collecting processing and analyzing the information. !

The Fourth Step: Consists of interpreting and reporting the finding further

information analyze help marketing manager to apply the information and provide advance

statistical Procedures and models to develop more rigorous findings from the information.

Finally the marketing information system distributes information gathered from internal

sources, marketing intelligence and marketing research to the right managers at the right time

the marketing research may be summarized as follows:

MARKETING RESEARCH PROCESS

DEFINING THE PROBLEMAND RESARCH OBJECTIVE

DEVELOPING THE RESEARCH PLAN FOR COLLECTINGINFORMATION IMPLANTING THE RESEARCH PLAN

COLLECTING AN ANALYZING THE DATA

NTERPRETING AND REPORTING THE FINDINGS

SWOT ANALYSIS

SWOT is acronym for strengths, weakness, opportunities and threats. While a port unities

and threats can be identify by environmental analysis, strengths and weakness can be

identified by corporate appraisal here these are briefly describe as follows:

* Opportunities:

An opportunity is a favorable condition in the organization environmental which enable it to

strengthen its position.

* Threats:

A threats is an unfavorable condition in the organization environmental

Which cause a risk for damage to the organization position?

* Strength:

Strength is an internal capability of the organization which it can use to gain strategic

advantage over its competitors.

* Weakness:

A weakness is an internal limitation or constraints of the organization Which creates

strategic disadvantages to it.

STRENGTH

Strong Brand Name

Strong Markey presence

Access of technology

Quality of trained and skilled manpower

Motivated sales force and excellent market coverage

It has its 24 hours customer care service

Widest area network

Excellent quality network

WEAKNESS

More expenses than competitors (ex – TATA)

High license fees to be paid to DOT

There are some customers who don’t pay their bills regularly so their must be proper

arrangement of collecting bills from such customer.

Customer care lines busy.

Short battery backup.

FINDINGS

BAREILLY : 199 Retailers

Category A : 48 RetailersCategory B : 94 RetailersCategory C : 54 Retailers

Brands Available at the Retailers Counter

(n-199)

Percentage

Idea 190 95%

Airtel 190 95%

BSNL 141 72%

Hutch 177 89%

RIM 196 98%

Tata Indicom 153 78.5%

Brands Availability

0

50

100

150

200

250

Idea Airtel BSNL Hutch Rim TataIndicom

No

of

Ret

aile

rs

SALES

Sale of New Connection in Bareilly (1 Month)

Sale of New Connection in (1 Month)

Numbers Percentage

Idea 2930 33%

Airtel 726 9%

Tata Indicom 1226 14%

Hutch 2396 27%

RIM 1496 17%

Total 8773 100%

Sale of New Connection in (1 Month)

Idea, 33%

Airtel, 9%

Tata Indicom, 14%

Hutch, 27%

RIM, 17%

RCV

Respondent reported sale of RIM RCV Substantial percentage (27) were of Rim A Little lesser with (26%) was of Airtel

Sale of RCV Amount (1 Month)

Percentage

Idea 23%

Airtel 26%

BSNL 11%

Tata Indicom 5%

Hutch 8%

RIM 27%

Total 100%

Sale of RCV Amount (1 Month)

First place, Retailers reported RIM with twenty seven percent (27%) is leading the RCV market.

Then comes idea with twenty three percent (23%) Tata Indicom with (5%) five percent is lagging in the market in the RCV market.

Idea, 23%

Airtel, 26%

BSNL, 11%

Tata Indicom, 5%

Hutch, 8%

RIM, 27%

Frequency of Distributor’s Visit

First place retailers reported IDEA with most regular visits from the distributor

FrequencyRegular Irregular Only When

CalledNot at all

Idea (N=190) 187 1 0 2Hutch (N = 167) 167 0 8 2Airtel (N= 190) 188 5 0 2RIM (N= 196) 132 37 9 18Tata Indicom (n = 153) 144 4 1 4

Frequency of Visit

020

406080

100

120140160

180200

Regular Irregular Only When Called Not at all

Frequencies

No.

of R

etai

lers Idea (N=190)

Hutch (N = 167)

Airtel (N= 190)

RIM (N= 196)

Tata Indicom (n = 153)

Idea leading with maximum regular visits from their distributor. Rim with maximum Irregular and not at all visits from the distributor.

Brand VisibilityRespondent reported maximum visibility of IDE (33%)

Visibility of which brand is maximum

(n= 199)

Idea 3%

Airtel 21%

Hutch 12%

RIM 28%

Tata Indicom 6%

Total 100%

Brand Visibility

IDEA (33%) is the most visible brand at the retailer’s outlet. RIM (28%) is in the race of Visibility. Whereas TATA INDICOM (6%) is having the least visibility

Idea, 3%

Airtel, 21%

Hutch, 12%

RIM, 28%

Tata Indicom, 6%

PRODUCT AVAILIBILITY

SIMFirst place retailers reported IDEA is mostly always available followed by AIRTEL at the second slot.

Availability of SIMAvailability

TotalAlways Available

Sometimes Available

Not at all

Airtel 183 1 6 190IDEA 185 1 4 190Hutch 165 7 5 177Tata Indicom 134 7 12 153

Product availability

0

50

100

150

200

Alw aysAvailable

SometimesAvailable

Not at all

frequencies

No.

of R

etai

lers

Aitel

IDEA

Hutch

Tata Indicom

IDEA (185) & AIRTEL (183) are the brands, which are always available at the retailers counters.

TATA INDICOM (135) is less available at the retailers counter and with a max. no of irregular visits.

RCV

Retailer’s reported HUTCH & AIRTEL is mostly always available whereas RIM is little lesser available at the counter.

Availability of SIMAvailability

TotalAlways Available

Sometimes Available

Not at all

Aitel 187 1 2 190IDEA 188 1 1 190Hutch 175 0 2 177BSNL 132 8 1 141RIM 170 16 10 196Tata Indicom 144 6 3 155

Product Availaibility

0

50

100

150

200

Alw ays Available SometimesAvailable

Not at all

Frequencies

No.

of R

etai

lers Aitel

IDEAHutchBSNLRIMTata Indicom

IDEA (188) & AIRTEL (187) are the brands, which are always available at the retailers counters.

Whereas RIM (170) is at least available with the retailers.

RIM Analysis

Availability of RCV of RIM

Finding report that the lower denomination Voucher is mostly available at the retailer’s

counter as compared to HCC & NCC

Reasons of Non Availability of RCV of RIM (N = 196)

RCV

Reasons

TotalJust

Exhausted

Don’t

Know

Low

Sales

Demanded but

not Received

165 8 0 5 25 38

199 6 0 3 18 27

220 3 0 2 13 18

330 10 0 9 18 37

440 15 0 14 17 46

550 15 2 62 35 114

GSK 3 13 33 35 84

HCC 7 30 41 40 118

ICC 3 25 56 37 121

NCC 8 19 37 46 110

RCV of Rs. 165, 199, 220,330,440,550 are mostly available but reasons for non

availability is mostly just exhausted & demanded but not received.

RCV like HCC & NCC are mostly not available and reasons are mostly Don’t know

& Low less.

HANDSETS

Retailers reported higher users of Samsung Slim model as compared to the other sets.

Availability of Handsets (N = 196)

HANDSET MODEL NUMBER

SAMSUNG SLIM 173

LG 2330 96

LG 5130 48

LG 6130 20

Availability of Hand Sets

0

20

40

60

80

100

120

140

160

180

200

Samsung Slim LG 2330 LG 5130 LG 6130

Handsets

No o

f Ret

aile

rs

PRODUCT KNOWLEDGE

Mostly all the retailers know the talk time and validity of the different RCV

Product Details (N = 190)

RCV Talk time Validity Knowledge

Yes No

199 Rs. 50 15 Days 196 0

220 Rs. 50 15 Days 196 0

440 Rs. 99.80 30 Days 196 0

HCC Rs. 22/- Per Card NA 193 3

ICC Rs. 50 & Rs. 99.80 15 & 30 Days 193 3

NCC Rs. 50 & Rs. 99.80 15 & 30 Days 193 31

SMS top up Card Rs. 50 – Per Card 30 Days 193 30

RCV Like 199, 220, & 440 mostly all the retailers know the talk time and validity.

RCV like HCC, ICC, NCC & SMS Top Up cards are less known to the retailers as

compared to the other RCV’S

E – RECHARGE & PAPER CHARGE

Ratio Between E- Recharge & Paper Recharge (N= 199)RATIO

Airtel 1:1

Hutch 1:1

Idea 1:1

RIM 0:5

AIRTEL

TERRIF PLAN

COVERAGE CUSTOMER SERVICE

VALUE ADDED SERVICE

1st Pref 28 31 1 02ND Pref 25 28 10 23rd Pref 5 4 33 214th Pref 5 0 19 39

AIRTEL Customers rank coverage to be primary importance.

Second preference is given to tariff plan. They give least importance to value added service.

0

10

2030

40

50

TERRIFPLAN

COVERAGECUSTOMERSERVICE

VALUEADDED

SERVICE

1st Pref2ND Pref3rd Pref 4th Pref

BSNL

TERRIF PLAN


VALUE ADDED SERVICE


0

10

20

30

40

50

60

TERRIFPLAN

COVERAGE CUSTOMERSERVICE

VALUEADDED

SERVICE


BSNL Customer rate tariff plan to be of first preference whereas value added

service is ranked last.

HUTCH

TERRIF PLAN


VALUE ADDED SERVICE


HUTCH customer rate tariff plan to be of primary importance. Second

preference given to coverage. Third preference to customer service.

RIM

0

2

4

6

8

10

12

14

16

18

20

TERRIFPLAN


VALUEADDED

SERVICE


TERRIF PLAN


VALUE ADDED SERVICE


RIM Customers again give importance to tariff plan the most then comes the

coverage. Third is customer service and value added service comes last.

0

10

20

30

40

50

60

70

TERRIFPLAN


VALUEADDED

SERVICE


TATA

TERRIF PLAN


VALUE ADDED SERVICE


0

0.5

1

1.5

2

2.5

TERRIFPLAN


VALUEADDED

SERVICE


TATA Indicom customers gives maximum importance to tariff plan. They gives

least importance to customer service and value added services.

IDEA

TERRIF PLAN


VALUE ADDED SERVICE


First preference is give to tariff plan.

Fourth preference is given to value added service.

Respondents 309

0

5

10

15

20

25

30

35

40

45

50

TERRIFPLAN


VALUEADDED

SERVICE


Excellent 111Good 151

Average 33Poor 6

Don’t know 8

Out of 309 respondents 111 rate Reliance 440 RCV to be excellent.

48% ranked it average

2% ranked it poor

Whereas 3% are not above

36%

48%

11%2%3%

ExcellentGoodAveragePoorDon’t Know

Rate your service Provider

Airtel

Excellent 20Good 38

Average 4Poor 1Total 63

32% of the AIRTEL users ranked it excellent.

60% rate is good.

60%

32%

2% 6%ExcellentGoodAveragePoor

BSNL

Excellent 3Good 51


74% of BSNL users ranked it good.

Only 4% rate it excellent.

4%

74%


HUTCH

Excellent 0Good 16


89% OF THE Hutch users ranked it good.

0%

89%


RIM

Excellent 27Good 59


31% rate it excellent.

68% of the RIM users ranked it good.

Rim customers are most satisfied.

Only 2% ranked it poor.

31%

68%

2%ExcellentGoodAveragePoor

TATA INDICOM

Excellent 1Good 3


75% of TATA INDICOM users ranked it good.

25% of the TATA INDICOM users ranked is excellent.

RIM respondents are most satisfied.

IDEA

25%

75%

ExcellentGoodAveragePoor

Excellent 14Good 50


20% of IDEA users ranked it excellent.

73% of the IDEA users ranked it good..

20%

73%


POSTPAID

MARKET SHAE OF POSTPAID

AIRTEL BSNL HUTCH IDEA RIM TATA

INDICOM

12 11 3 15 29 0

42%

21%4%

16%

17% 0%AIRTELBSNLHUTCHIDEARIMTATA INDICOM

Postpaid Market is no that large as compared to prepaid market RIM stands in the first

position by IDEA and AIRTEL.

MONTHLY BILL AMOUNT

Below 200 AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM

Below 200 0 0 0 0 0 0201-350 16 4 1 1 6 0351-550 30 2 1 9 15 0551-1100 20 3 1 5 7 0

1101 – Above

4 2 0 0 1 0

AIRTEL Postpaid customers – maximum of them are below 200.

BSNL has maximum users therefore monthly Bill amount to varied categories

including all 351-550, 551-1100 and 1100 above.

Rim users pay above 351-550 whereas 201-350 amount payers are least

number.

MODE OF PAYMENT

MONTHLY BILL AMOUNT

05

101520253035

AIRTEL

BSNL

HUTCHID

EARIM

TATA

INDIC

OM

Below 200201-350351-550551-11001101 – Above

AIRTEL BSNL HUTCH IDEA RIM TATA INDICOM

CASH 12 8 3 15 26 0CHEQ 0 1 0 0 1 0

CREDIT 0 1 0 0 1 0DEMAND

DRAFT0 1 0 0 1 0

In all the service provider respondents mostly pay by cash in BSNL and RIM

some pay by Cheq.

Mode of Payment

0

5

10

15

20

25

30

AIRTEL BSNL HUTCH IDEA RIM TATAINDICOM

CASHCHEQCREDITDEMAND DRAFT

TIMELINENESS


10 days in advance

3 2 0 3 13 0

5 days in advance

5 7 3 8 14 0

Just before due date

2 1 0 3 2 0

Some time after due date

1 1 0 0 0 0

Always after due date

1 0 0 1 0 0

Rim – Most of the customers get their bills 5 days and 10 days.

BSNL – Most customers of BSNL receive the bills before 5 days or just before

due date.

HUTCH – All get the bill 5 day before due date.

TIMELINENESS

0

2

4

6

8

10

12

14

16

AIRTEL

BSNL

HUTCHID

EARIM

TATA

INDIC

OM

10 days in advance

5 days in advance

Just before due date

Some time after due date

Always after due date

OPTIONAL BILL ACCURACY


Excellent 2 2 0 2 9 0Good 7 4 1 9 12 0

Average 3 4 2 4 8 0Poor 0 1 0 0 0 0

AIRTEL – Customers find the accuracy to be good.BSNL – Most of the customers find accuracy to be average. Some think is

good.HUTCH – Fined accuracy to be averageRIM - Customers find the accuracy of bill to be good so pint should be made the bills are accurate and satisfy the customer.

02468

101214

AIRTEL

BSNL

HUTCHID

EARIM

TATA

INDIC

OM

ExcellentGoodAveragePoor

APPROCHED OUTLETS FOR COMPLAINT


Call Center 2 2 1 2 10 0Customised

Shop4 4 0 5 12 0

None 5 5 2 8 6 0

In Rim Most approach to customized shopMost of the respondents do not go for there problems.

02468

101214

AIRTEL

BSNL

HUTCHID

EARIM

TATA

INDIC

OM

Call CenterCustomised ShopNone

ZERO RENTAL PLAN


AIRTEL 1 0 0 0 2 1BSNL 1 0 0 0 2 2HUTCH 0 0 0 0 0 0IDEA 2 0 0 2 5 2RIM 0 0 0 0 13 0TATA INDICOM

0 0 0 0 0 0

Most of the customer are aware of the Zero rental plan out of those who are aware maximum mark HUTCH and Rim followed by AIRTELBSNL Doesn’t provide this facility.

zero rental plans

0

2

4

6

8

10

12

14


AIRTEL

BSNL

HUTCH

IDEA

RIM

TATA INDICOM

MARKET SHARE OF SERVICE PROVIDERS (BAREILLY)

SERVICE PROVIDERS SUBSCRIBERSAIRTEL 68BSNL 70HUTCH 18IDEA 69RIM 87TATA INDICOM 2

BSNL leads the market with 28% followed by IDEA 22% and AIRTEL with 20%.

TATA INDICOM, HUTCH very less share in the market.

20%

28%6%

22%

1% 0% AIRTELBSNLHUTCHIDEARIMTATA INDICOM

MARKET SHARE OF PREPAID/POSTPAID

Prepaid Postpaid CorporateAIRTEL 51 12 0BSNL 59 11 0HUTCH 15 3 0IDEA 53 15 1RIM 58 29 0TATA INDICOM 2 0 0

The above statistics show that percentage of prepaid user many times greater

than that postpaid users.

Clearly evident in case of all the companies

Market Share Prepaid/Postpaid

0

10

20

30

40

50

60

70


PrepaidPostpaidCorporate

TARIFF PLAN/VOUCHERS


EASY AND SUIT 17 6 1 13 28 0EASY BUT NOT SUIT 37 37 12 40 48 2NOT EASY BUT SUIT 9 25 5 16 11 0Not Easy Not Suit 0 2 0 0 0 0

RIM leads here due to its minimum rates the tariff plan suites the respondents

SIRTEL stands second.

BSNL stands third with its tariff plan suiting most of its customers.

0

10

20

30

40

50

60


EASY AND SUITEASY BUT NOT SUITNOT EASY BUT SUIT

Not Easy Not Suit

TIME TO ACCESS CALL CENERS


Excellent 14 0 4 13 18 0Good 28 20 8 37 40 2Average 19 30 3 14 21 0Below average 2 20 3 5 8 0

The survey shows Rim to be on the top followed by AIRTE: and IDEA

customer care is of primary importance today therefore all the queries of the

customers.

Arte to be solved and each customer have to be given individual attention

BSNL respondents rate it average.

0

5

10

15

20

25

30

35

40

45


EASY AND SUITEASY BUT NOT SUITNOT EASY BUT SUIT

Not Easy Not Suit

VOICE QUALITY



RIM provider the best voice quality but still respondents rate is good BSNL

stands second with maximum customers rating good AIRTEL ranks third with

satisfactory voice quality.

0102030405060

AIRTEL

BSNL

HUTCHID

EARIM

TATA

INDIC

OM

ExcellentGoodAverageBelow average

CALL DROP



RIM ranks first while considering call drops in the middle of the conversation

so a company has to look that call drops don’t occur that often AIRTEL is in

the second position.

HUTCH is ranked third.

0

5

10

15

20

25

30

35

40

45

50


Excellent

Good

Average

Below average

BAREILLY

Customers Usage of Mobile Service in Bareilly

Sample size 101 Customers

Respondents reported a bigger share in the market for RIM. TATA INDICOM showed a low share again being a new entrant in the market.

SERVICE PROVIDER NO. OF CUSTOMERS

RIM 30

BSNL 23

AIRTEL 21

IDEA 20

HUTCH 5

TATA INDICOM 2

TOTAL 101

Study in the city of Bareilly showed a greater share for RIM in the market.

Other major competitors in the market are BSNLK, IDEA and AIRTEL, Rim

has emerged as a major player in this market because of good connectivity and

low call rates.

CUSTOMER USAGE PATTERN IN BAREILLY

Connection usage in BareillyRespondents report higher usage for prepaid connections.

Substantial percentage (84%) were users of prepaid connections

Only 16% of mobile service users have a post paid connection.

Connection type Numbers percentage

Prepaid 84 84%

Postpaid 17 16%

Total 101 100%

Most of the mobile customers were found to be using prepaid connection

This shows that customers had no problem in spending for the value to be used later. Thus

giving huge sums of money to the companies in advance.

Prepaid connections are more convenient to use than post paid as the user does not have to

face the billing hassles..

21%

23%

5%20%

29%2%

Distribution of Prepaid and Postpaid Users

Company Postpaid Users Prepaid Users

AIRTEL 18 3

BSNL 21 2

HUTCH 3 2

RIM 26 4

TATA INDICOM 2 0

IDEA 13 6

Prepaid Users

AIRTEL, 22%

BSNL, 25%HUTCH, 4%

RIM, 31%

TATA INDICOM, 2%IDEA, 16%

Postpaid Users

AIRTEL, 18

BSNL, 21HUTCH, 3

RIM, 26

TATA INDICOM, 2IDEA, 13

Rating Service Provider

Company Total Number Surveyed

Excellent Good Average Below Average

AIRTEL 21 29% 71% 0% 0%HUTCH 5 0% 100% 0% 0%BSNL 23 9% 52% 39% 0%RIM 30 34% 66% 0% 0%TATA INDICOM 2 0% 0% 100% 0%IDEA 20 35% 65% 0% 0%

Most of the respondents rated their service provider as good.

None of the service providers were rated below average

Interestingly around 65% of the users have rated their service providers as good.

RIM has got a good response in this market with 66% rating the services as good and 34% as

excellent Thus with quality services RI M has emerged with a considerably high market

share. .

Brand Recall

The four major competitors in the market of MEERUT were recalled in somewhat

similar percentage.

When the customers were asked to recall one service provider 27% of the total 101

customers recalled IDEA as the first name.

IDEA however was recalled first by maximum number of respondents. Thus IDEA

occupied the maximum position in the minds of the customers because of its heavy

promotional campaigns on television and other media.

BRAND RECALLED SECOND

RIM occupied the first slot at the second place when the customers search in their mind to

recall the brands.

The survey also showed that 65% of Airtel users recalled their brands the first option.

70% of BSNL users recalled their brands the first option.

40% of Hutch users recalled their brands the first option.

75% of Idea users recalled their brands the first option.

57% of RIM users recalled their brands the first option.

50% of Tata users recalled their brands the first option.

Brand Association

Brand association of the Respondents was tested by asking them to associate certain

Punch lines with the respective brands.

100% of the respondents were able to associate RI M punchline

Brand association was minimum for Hutch which interestingly

spends a considerable amount on promotional campaigns.

TOTAL NO. OF RESPONDENTS 1 01

BRAND PUNCHLINE PERCENTAGE

AIRTEL EXPRESS YOURSELF 90%

RIM KAR LO DUNIYA

MUTTHI MEIN

100%

BSNL CONNECTING INDIA 78%

HUTCH WHEREVER U GO OUR

NETWORK FOLLOWS

72%

IDEA CAN CHANGE YOUR

LIFE

89%

Brand association for RIM ‘‘Kar Lo Duniya Mutthi Mein" rated 100% by the respondents

Was very high recall of the brand association. Punchline has no doubt helped placing the

RIM brand in the customers mind.

BRAND ASSOCIATION

AIRTEL RIM BSNL HUTCH IDEA

As perceived nearly 100% of RIM users could recall their punchlines which was highest in

comparison to other users of service provider who could recall their own punchline

Brand Visibility

Brand visibility is another important determinant of brand recall and brand association.

Respondents rated Airtel and Idea as brands with highest visibility of 31 %

Tata Indicom has the least visibility in Bareilly of just 2%

BRAND VISIBILITY

Brand visibility of the companies is dependant on the media strategy for the brand. RIM’s

visibility in this market seems to be good but on the whole RIM should concentrate on better

promotional strategies to create better brand visibility.

Major Media Source

The customers asked to choose the advertising media which forms the major source of

information. For the advertisements to be effective the media source is important.

38% of the respondents selected TV commercials as their major media source.

Magazines and radio were rated as the least preferred media.

TV Commercials formed the major media source as advertisements in between TV

programmes are unavoidable and also audiovisual advertisements have a greater impact than

only visual or audio information.

RIM in order to improve its visibility and brand awareness should concentrate more

on TV commercials.

In order to understand the media strategy and success of various brands customer

ratings were also taken for different advertising media

BRAND VISIBILITY ON VARIOUS MEDIA

AIRTEL 55% 41% 15% 36% 17% 34%

BSNL 14% 10% 14% 14% 14% 10%HUTCH 8% 21% 14% 9% 5% 16%RIM 12% 13% 20% 16% 6% 24%TATA INDICOM 5% 6% 5% 1% 9% 11%

Brand Visibility of Various Media

0%

10%

20%

30%

40%

50%

60%

AIRTEL BSNL HUTCH RIM TATAINDICOM

Airtel showed the maximum percentage in newspapers, magazines and internet.

In TV Commercials which is the most popular media source Airtel again has the

maximum share

RIM has the maximum percentage in hoardings

Value Added Services

HUTCH and RIM users were asked to rate HUTCH TV and R WRLD respectively

On the basis of these ratings comparison between HUTCH TV and R WORLD was made.

Both R WORLD and HUTCH TV were rated excellent by 20% users

HUTCH TV got a better response in Bareilly than R – World . This may be because the

numbers of users surveyed for Hutch were very low.

Reason for using RIM

The reason most apparent for using RIM is Low Call Rates.

REASON PERCENTAGE

LOW CALL RATES 67%

CONNECTIVITY 13%

BRAND NAME 10%

PEOPLE’S ADVICE 3%

R WORLD -

Apart form low call rates none of the reason seem to form a major driving force for using

RIM.

Thus RIM should concentrate on improving its R WORLD services and creating more

awareness for the service.

RETAILER SPEAK

While surveying the retailers I made certain observations regarding retailers interest

information level and suggestions (Problems, Complaints, and grievances). We know that a

customer wants everything for nothing and since these retailers are the primary customers for

the company their demands and wants are diverse. The diversity in these demands makes it

practically impossible for the company to fulfill and satisfy them. Since any unfulfilled

demand leads to dissatisfaction, it becomes significant to scan these demands I wants and

satisfy those which are relevant and practically feasible in order to keep the satisfaction level

high. Let's have a look at the following:

The latest schemes that are launched by the company are not known or known late.

POP material is not supplied despite several requisitions.

Advertising is the main source of information.

Retailers show less interest in selling SIM cards. They prefer to sell recharge coupons.

Less number of exclusive retail outlets.

Poor customer feedback to retailers.

Information level of retailers is average not very good.

Competition in the market specially with AIRTEL, HUTCH, IDEA.

No credit facility allowed to retailers.

Visit of beat boys in some areas like Kanker Khera, Brahmpuri, and Shastri Nagar is

less as compared to other areas.

Dropping sale of SIM cards.

Highly satisfied with dealer services.

Frequent visit of company officials.

Talk time should be increased.

Number of retailers should be reduced so that they do not compete with each other.

Some of the retailers complained that rates of SIM cards & recharge vouchers are

Different from various retailers which is very discouraging. It should be same for each

and every retailer.

Less number of schemes as compare to IDEA.

RELIANCE is the most preferred brand by the most walking customers.

Unsatisfactory profit margin.

No Networking problems in the city.

Given above is the brief idea of what retailers face and feel. Some of the above mentioned

points are so common that the company requires taking immediate steps to do away with

them if it has to win retailers confidence.

CONCLUSION

The finding of this project really indicates the conclusion that goes like this- "Though

RELIANCE INDIA MOBILE communications has a strong and influential presence in the

market the retailers are losing interest in its business"

REASON:

Increasing competition is acting like funnel for dissatisfaction to pour down in the

retailer's hearts. Other companies are numerically more attractive than reliance, which

is a bit slow in adopting the changes in environment and a slow change is no change.

For example: -if we see the findings -a majority of retailers had less than 20 81M cards which

expose their hesitation in blocking their money for a product that yields nominal profits.

Rather they would like to invest the amount in any other company's cards or vouchers that

bring in profits as much as price. And for a person who is in business profits means a lot.

On a contrary, there are a few companies -loyal also who too face the troubles. They

strongly feel the necessity of a major shift now. If the situation persists how long they

will be with the company is not difficult to imagine.

Concluding the topic it goes without saying that there has been a significant drop in

the level of retailer's satisfaction and information level with the company's services.

This is particularly more so due to the presence of some big banners such as IDEA &

AIRTEL...No doubt RELIANCE is still number one in western U.P. But the

increasing market share of AIRTEL & IDEA could give a sleepless nights to the

RELIANCE in future if the 'situation remains the same.

RECOMMENDATIONS

The survey which I conducted gave me the impression that RELIANCE is facing a tough

competition with AIRTEL & IDEA and resulting in decline in sales and also in retailer’s

confidence on HUTCH. Therefore I feel that some minor changes in the company's policies

and working patterns would work as a boon to win back the retailer's confidence.

First of all the company should keep strict eye on its sales people and their working

style. Make sure that the latest company's schemes and offers reach the retailers on

time.

The POP material should be designed in such a way that they contributed to create a

good ambience of the retailer shop. Therefore the sale people should be instructed to

place these POP in proper place to attract more & more customers. A good ambience

created by the POP materials also can motivate the retailers.

It is seen that the customers who purchase handset from one store would like to

purchase SIM card from that store. So company should focus on these retailers.

The company should organize regular company retailers meet where retailers can

express

Themselves freely. On the occasion the company may also felicitate the target

achievers,

Which in turn will boost up their morale?

To increase the information level of the retailers, the company should also organize

regular workshop to train the retailers, which in turn can help retailers to give answers

to all the queries of the customers so that retailers can communicate properly about

benefits of using RELIANCE over its competitors.

To motivate retailers the company should offer retailers various gifts and offer on

regular basis.

It is seen that the promotional activities of reliance is not so intense as its competitors.

The company should invest more in these activities like advertising on print media or

television etc.

To face the GSM players like IDEA, the company should communicate properly with

customers to tell them about the benefits of COMA Technology and also about hidden

cost that involves in the competitors latest offer but all should be done in ethical ways.

RELIANCE should look for exploring the unexplored but potential areas to establish

as a national player which would also bring more credibility about the company.

All the aforesaid recommendations are purely based on my own experience still they

are viable enough for the company to give them a thought.

LIMITATIONS

Like my other report this report also has some limitation beyond which the scope of the

project nullifies. A report is never a complete piece of work since its result cannot be

universally attributed to the entire population. Similarly, the present project report attempts to

explore the necessary details under the specifically mentioned boundaries and, thus, it cannot

represent the whole universe in any way. Given below are some of the major limitations.

1. The findings mentioned here in are totally that of the Bareilly city and, hence, they

cannot reflect the trends that other circles / cities of reliance are showing.

2. The sample size that was 300 may be too small to draw any conclusion based on it. A

small sample size was chosen for the time factor.

3. As the respondents hesitated in providing accurate information some biasness on their

part might have crept in.

4. Time factor also has its bearing on the report because it had to be completed within

the stipulated time period. Sparing some more time could have made it better.

5. The information related to tariffs etc, contained in the report may be outdated by the

time it is presented due to highly competitive & dynamic market conditions.

BIBLIOGRAPHY

Marketing Management : Phillip kotler

Marketing Research : D. D Sharma

Marketing Research : Boyd & Westfall

Website of RIM. : www.relianceinfo.com

QUESTINNAIRES

NAME:………………………………………….. PHONE NO.:

…………………………………

ADDRESS:………………………………………. MOBILE NO.:

………………………………..

0.1: Which brands are available in your counter?

I. Idea ( ) II. Airtel ( ) III. BSNL ( )

IV.Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )

Q.2: For which brand, you sold maximum connection last month:



0.3: Which brand RCV have maximum sale during last month:



Q.4: Which brand distributor have maximum visit to your shop:



Q.5: Which brand is most popular nowadays?


IV.Hutch ( ) V. RIM ( ) VI.Tata Indicom ( )

QUESTIONNAIRES

NAME:.…………………………………….. PHONE NO.

………………………………………

ADDRESS:…………………………………. MOBILE NO.:

…………………………………….

Q1: Which brands RCV availability is easy:I. Idea ( ) II. Airtel ( ) III. BSNL ( )

IV. Hutch ( ) V. RIM ( ) VI. Tata Indicom ( )

0.2: Which brands SIM availability is easy:



Q.3: Which brands user use maximum caller tunes?



0.4: Which RCV have sold maximum nowadays:

1.199 ( ) II. 220 ( ) III. 440

( )

IV.HCC ( ) V. ICC ( ) VI. NCC ( )

0.5: which sets of RIM have you sold maximum:

I. Samsung SLIM ( ) II. LG 2330 ( )

III.LG5130 ( ) IV. LG 6130 ( )

QUESTIONNAIRES

NAME:…………………………………….PHONE NO.:

………………………………………...

ADDRESS:………………………………. MOBILE NO.:

………………………………………..

Q.1: For buying a new connection, what will be your first preference?

I. Tariff plans ( ) II. Coverage area ( )

III. Customer services ( ) IV. Value added services ( )

0.2: Through which mode you pay your bill:

I. Cash ( ) II. Cheque ( )

III. Credit Card ( ) IV. Demand Draft ( )

Q.3: About your connection, to which place you submit your complain:

I. Call Center ( ) II. Customized Shop ( )

III. Head Office ( ) IV. None ( )

Q.4: Do you know about 'Zero Rental Plan’:

I. Yes ( ) II. No ( )

Q.5: How do you find your tariff plan:

I. Easy & suit ( ) II. Easy but not suit ( )

III. Not easy but suit ( ) IV. Not easy not suit ( )

QUESTIONNAIRES

NAME:……………………………………. PHONE NO.

………………………………………..

ADDRESS:…………………………………. MOBILE NO.

……………………………………..

Q.1: Do you know about RCV details for RIM:

I. Yes ( ) II. No ( )

Q.2: Do you know about SMS Top up card details for RIM:

I. Yes ( ) II. No ( )

Q.3: Do you think E-recharge is easy and convenient:

I. Yes ( ) II. No ( )

0.4: Do you think paper recharge is easy and convenient:

I Yes ( ) II. No ( )

QUESTIONNAIRES

NAME:………………………………………. PHONE

NO……………………………………….

ADDRESS:…………………………………… MOBILE NO.:

…………………………………...

Q.1: Which brands coverage area is better on Road:



Q.2: Which brands coverage area is better on Basement:



Q.3: Which brands coverage area is better on Highway:



Q.4: Which brand’s coverage area is better on Hospital:



Q.5: Which brand’s coverage area is better on Airport:



QUESTIONNAIRES

NAME:………………………………………. PHONE

NO……………………………………….

ADDRESS:…………………………………… MOBILE NO.:

…………………………………...

Q.1: Which brand's service is faster:



Q.2: Which brand's connection you are using:



Q.3: Which type of connection you are using:

I. Postpaid ( ) II. Prepaid ( )

Q.4: Is your bill accurate:

I. Yes ( ) II. No ( )

Q.5: Have you any problem for the delay in network:

I. Yes ( ) II. No ( )

Marketing Effectiveness of Reliance Communication Ltd.

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