Reliance communication wireless product (post paid) in Rajkot city

Submitted by: Submitted to:

Abhay Chothani (13) Dr. Sonu V Gupta

Ghanshyam Gajera (20) Dr. Prakash Chawla

Introduction Of The Topic

Research Methodology

Swot Analysis

Limitation Of The Study

Company Profile

Products Portfolio

Data Analysis

Finding

Conclusion

Suggestion

There was 45 days project duration because of college and university

requires min 45 days project report on the basis of study curriculum of

MBA degree.

This 45 days project report plays important role in future of student because

of this project experience gives little bit corporate expose for the student.

Study gives criteria to know how to get information from customers

through questionnaire. Its mission to understand organization.

Promotional activity plays important in increasing sales volume of

company.

This project mainly helped to increase communication skills and also

helped to know, how an Individual can convince the customers about

product and to design strategies and to develop business for the company.

This experience will really help in future projects and work.

Objectives

To know about telecommunication sector.

To identify the awareness of reliance products among

consumers.

To know the factors consumer consider while choosing the

products.

To identify the problems faced by the respondents of

Reliance Postpaid service.

To study customer satisfaction level for Reliance services.

The scope of the study is limited to the post paid services

offered by Reliance Communications.

Study objective is to examine the various factors which play

their parting customer buying behavior and the major

dissatisfaction areas for the customers.

The study considered the urban area of Rajkot city.

The sample under consideration consisted of the existing

customers of Reliance Communications.

The primary data are collected through survey method. Survey

method is undertaken to find the customer satisfaction and opinion.

A survey was conducted among the people of Rajkot City by the aid

of well structured questionnaire.

The sampling unit for the study is 200.

Sr. No Area No Of

Respondent Percentage

1 Yagnik Road 44 22%

2 Mavdi 38 19%

3 Metoda GIDC 64 32%

4 Kalavad Road 54 27%

Strength

Brand Image

Distribution Chanel

Network

Weakness

Service.

Customer Satisfaction.

Customer Care.

Connectivity.

Opportunity

Preference of GSM over

CDMA

Growing data card market

New Specialist application

Rural Telephony

Threat

Political destabilization.

Launch of TATA USB modem

Big market share of Airtel

Market Demand

The study was restricted to only those clients who were related to

Reliance Communications’ products.

The study was confined within specific regions of Rajkot city only.

The sample size was limited so the results obtained from the study

may not be generalized for the whole population.

The time period of the study was not sufficient to measure the

consumers ‘response effectively and reach to a more valid

conclusion.

Many of the respondents may not have given the correct

information due to personal bias.

Reliance Communications is one of India's largest providers of integrated communications services.

The company has more than 110.89 million customers.

ABOUT COLOUR

RelianceBlueRelianceRed

BLUE

Blue represents stability, confidence,

optimism & above all integrity.

RED

Red represents energy, passion &

determination.

Reliance FWP

Global System for Mobile (GSM)

Code Division Multiple Access(CDMA)

Reliance Data Card

.

.

.

Q 1. Which of the following Reliance post paid products are

you aware of ? (Multiple choice).

Are You Aware Of

Number of

Respondents Percentage

Global System for

Mobile (GSM) 90 45%

Fixed Wireless Phone

(FWP) 26 13%

Code Division

Multiple Access

(CDMA) 24 12%

High Speed Data Card

(HSDC) 60 30%

Total 200 100%

0

5

10

15

20

25

30

35

40

45

Global

System for

Mobile

(GSM)

Fixed

Wireless

Phone

(FWP)

Code

Division

Multiple

Access

(CDMA)

High Speed

Data Card

(HSDC)

45

13 12

30

Q2. How did you come to know about the products?

Know About The

Products

Number of


Television 60 30%

Print 24 12%

Sales Executives 72 36%

Friends and Existing

Users 44 22%

Total 200 100%

0

5

10

15

20

25

30

35

40

Television Print Sales

Executives

Friends and

Existing

Users

30

12

36

22

Q3. Which of the following products are you using?

(Multiple choice).

Products Are You

Using

Number of


Global System for

Mobile (GSM) 76 38%


(FWP) 42 21%

Code Division

Multiple Access

(CDMA) 52 26%


(HSDC) 30 15%

Total 200 100%

38

21

26

15

0

5

10

15

20

25

30

35

40

Global

System for

Mobile

(GSM)

Fixed

Wireless

Phone

(FWP)

Code

Division

Multiple

Access

(CDMA)

High Speed

Data Card

(HSDC)

Q4. Are you satisfied with the service provided by

the subscriber?

Satisfication

Number of


Fully Satisfied 36 18%

Partially Satisfied 68 34%

Not Satisfied 70 35%

Strongly Not

Satisfied 26 13%

Total 200 100%

18%

34% 35%

13%

Fully Satisfied

Partially Satisfied

Not Satisfied

Strongly Not

Satisfied

Q5.Has the Reliance Communication reduced your

mobile phone costs?

Reduced Costs

Number of


Yes 84 42%

No 116 58%

Total 200 100%

42%

58% Yes

No

Q6. When a sales executive comes to you, which of the

following products does he frequently talk about?

Frequently Talk

About

Number of


Global System for

Mobile (GSM) 62 31%


(FWP) 30 15%

Code Division

Multiple Access

(CDMA) 52 26%


(HSDC) 56 28%

Total 200 100%

0%

5%

10%

15%

20%

25%

30%

35%

Global

System for

Mobile

(GSM)

Fixed

Wireless

Phone

(FWP)

Code

Division

Multiple

Access

(CDMA)

High Speed

Data Card

(HSDC)

31%

15%

26% 28%

Q7. What channel would you prefer to buy a

telecom/internet service?

Channel Use

Number of


Home Delivery 30 15%

Customer Care 116 58%

Online 38 19%

Franchisee & Utility

Shops 16 8%

Total 200 100%

0

10

20

30

40

50

60

Home

Delivery

Customer

Care

Online Franchisee

& Utility

Shops

15

58

19

8

Q8. Which of the following factor you look for

before choosing the product?

Before Choosing The

Product

Number of


Price 64 32%

Connectivity 32 16%

Speed 48 24%

Value Added Services 16 8%

After Sales Service 34 17%

Any Other 6 3%

Total 200 100%

0

5

10

15

20

25

30

35 32

16

24

8

17

3

Q9. Would you like to recommend reliance

services to others?

Reliance

Services To

Others

Number of


Yes 56 28%

No 144 72%

Total 200 100%

28 72 Yes

No

Q10. Rate the following services on the basis of

your satisfaction.

Parameter Excellent Very Good Good Average Poor percentage

After sale &

services 4% 11% 5% 58% 22% 100%

Network 5% 5% 9% 56% 25% 100%

SMS rates 5% 10% 15% 50% 20% 100%

New schemes &

offers 10% 70% 10% 5% 5% 100%

Internet speed 5% 8% 7% 62% 18% 100%

Cost 4% 8% 11% 7% 70% 100%

Customer care 2% 8% 14% 9% 67% 100%

Recharge outlets 8% 9% 13% 18 52% 100%

Call rates 6% 8% 14% 48% 24% 100%

Value added

Service 5% 7% 15% 18% 55% 100%

4 5 5

10

5 4 2

8 6 5

11

5

10

70

8 8 8

9 8

7

5 9

15

10

7 11 14

13 14 15

58 56

50

5

62

7 9

18

48

18

22 25 20 5 18 70 67 52 24 55

0

20

40

60

80

100

120

After sale

& services

Network SMS rates New

schemes &

offers

Internet

speed

Cost Customer

care

Recharge

outlets

Call rates Value

added

Service

Poor

Average

Good

Very Good

Excellent

The company should emphasize more on the spreading the awareness for their

products because the level of awareness of their FWP, CDMA, HSDC is very

low.

Regarding the awareness of the reliance product, sales executives have higher

awareness; followed by television and low use to awareness of product.

Most of people do not feel that the cost of mobile phone reduces due to

Reliance Communications.

The sales executives are not properly trained as they could not explain the

schemes properly so they just try to tell to the customer about their GSM post

paid service and not about other three services.

Most of people prefer the customer care and then after prefer online service

so they just try to provide more customer care facility.

A majority of the customers look for the price and after sales services before

choosing the products. So the company should plan accordingly to increase

their sales.

More people do not to recommend reliance services due to high cost, network

problem and after sales and services.

The company should emphasize more on reducing the call rates and

introducing attractive value added services which would help them improve

their sales.

In Reliance Communication we did selling and marketing survey and found that

reliance communication has high brand equity but it’s also associated with bad

service image. reliance communication need to improve it’s after sales services.

Some time to convert a call false commitment has been made by its sells

executives, that is ruining brand image of reliance communication.

Therefore, some change are required in marketing process of reliance

communication. Although it was the great experience to be a part of such a great

company.

It was the great opportunity to learn the market and apply the theoretical

knowledge in the field.

Reliance should Increase Network coverage in Rajkot city.

Some of areas do not have Reliance Full Network like:

Mavdi, Visnagar, Trikon bag, Back bone.

There should be more unlimited plan.

Improve the customer care services.

Try to make long relationship with customer.

During the summer internship, We had learned the ways to search

unknown companies name and address at unknown place.

Inter-personal skills developed with this project and we realized that

the clear communication is very necessary to make relations with

people.

Confidence level increase and the way to convince people increase in

tremendous manner due to the internship at Reliance communication.

We learned that how to interact with the people and how to get

information from them.

The internship has given us the opportunity to learn so many new

things, Like leadership skill, time management, team membership.

Sr. No TIME DURATION Activity Outcome

1 11-May-2015 To 20-May-15 Training At

Ahmadabad

Basic Knowledge

about RCOM

2 22-May-2015 To 23-May-

2015

Training At

Rajkot

Basic knowledge about selling process

3 25-May-15 To 6-June-2015 Go to market with sales person Knowledge about how to actually sell

the product

4 8-June-2015 To 13- June-2015 Fill up the Questionnaires At

Yagnik Road

How to interact with the people and

how to get information from them

5 15-June-2015 To 20-June-

2015

Fill up the Questionnaires At

Mavdi

Communication is very necessary to

make relation with any people

6 22-June-2015 To 27-June-

2015

Fill up the Questionnaires At

Metoda GIDC

improve my confidence level and

convincing power

7 29-June-2015 To 4-July-2015 Fill up the Questionnaires At

Metoda GIDC

Relation and communication plays an

important role in marketing

8 6-July-2015 To 11-July-2015 Fill up the Questionnaires At

Kalavad Road

The internship has given me the

opportunity to learn so many new

things.

Reliance communication wireless product (post paid) in Rajkot city

Education