reliance communication

Summer Internship Project

Report Presentation

On Comparative Performance Analysis

Of STD/PCO Service Providers in Udaipur

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Brief Introduction About

Established In 1962. Low initial investment. Diversified business- petrochemicals, energy, power, retail, textiles, infrastructure services, capital markets, and logistics. Among Biggest private business houses.Demerger in 2006.

“Introduction”

Established in 1999.Varied areas of operation.Initiators in its fields (CDMA).Customer base of over 50 million.Over 20000 towns and 4.5 lakhs villages.Focus on Lowest cost to customers.6.20 million PCO users. Recently introduced the GSM Plans.

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Organisation Structure of

PREPAID PCO and VPT SERVICES

CEO Reliance Communications

PCO Business Circle head

Senior ManagerPCO, Cluster

Sales Manager PCO, Cluster

DISTRIBUTORL.B.A.

F.O.S.

SALES REVENUECUSTOMER

CARE

CUSTOMER

Research Methodology

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Commission paid to pco operator

30%25%

38%32%

20%

35% 35%

0%5%

10%15%20%25%30%35%40%

AirTel BS NL R eliance MTS Tataindicom

Vodafone Idea

“Commission Earned”

The above graph clearly reveals that Reliance network offers the Maximum Commission to its retailers. The nearby competitors are Vodafone and Idea.

Initial Cost(in Rs.)1900

10001250 1050

1500 1500 1500

0500

100015002000


Vodafone Idea

Initial Installment Cost

The above graph indicates that in the field of cost effectiveness Reliance ranks 3rd after BSNL and MTS. But if seen practically MTS is in its growth stage and most of the retailers do not prefer BSNL due to improper network coverage and many other formalities. Therefore it can be concluded that Reliance provides good cost effectiveness to the retailers as compared to other competitors in the market.

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“Incentives and Schemes”

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Vodafone Idea

Legends:-1-3 Poor4-6 Satisfactory7-9 Good9-10 Excellent

Interpretation :-Reliance is the best performer in the case of providing schemes and Incentives to its retailers.The other competitors are Airtel, Idea, and Vodafone.

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Vodafone Idea

NETWORK CONNECTIVITY

INTERPRETATION:-The studies show that reliance ranks third in terms of Network Connectivity after Airtel and BSNL


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0123456789


Vodafone Idea

Call/Voice Quality

INTERPRETATION:-

In terms of Call/ Voice quality Both Reliance and Airtel are in Stiff competition to each other for the first rank. Recently Reliance has introduced digital quality signals in its networks which has further enhanced its Call/Voice quality.


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Vodafone Idea

Supply Of Recharge Vouchers

INTEPRETATION:-The above graph shows that Aitel and Tata Indicom are the bestPerformers in terms of Recharge Voucher supply. Thus they areAble to serve the maximum cutomers and prevent the cases whenThe PCO is out of service.


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Vodafone Idea

Dealer Representative Visit

INTEPRETATION:-In terms of Representative Visit Airtel ranks first with the Best relationship with the dealers. Whereas reliance is far behind and ranks Fifth sharing this rank with BSNL and MTS.


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“CONCLUSION”The areas where Reliance has excelled:-

Big Brand NameGood CommissionLow Initial InvestmentOffers & SchemesClear Call QualityThe major areas where Reliance is

lacking:-Shortage of Advertisement materialsAvailability of Recharge VouchersTechnical SupportNetwork ReachDealer visit.

“Recommendations”Proper maintenance of recordsCompany should also sell directlyPersonalized phone instruments tooTechnical Support from Company sideEffective & efficient dealer representationSupply of Glow Sign Boards & Shop Name

BoardsTo Launch Scheme Like Bonus Talk

Value, Talk Time

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Presented By:-Puneet Audichya

reliance communication

Documents

reliance network

tata indicom

pco operator40

pco users

excellent interpretation

good cost effectiveness

excellent intepretation

terms of network connectivity