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The Study of Sales and Distribution of Reliance India Mobile (Prepaid Services) CHAPTER -1 1. INTRODUCTION ABOUT RELIANCE INDIA MOBILE 1.1. Project details This report is for the project purpose of reliance infocomm regarding the marketing (sales and distribution expansion) promotion. The project need is to identify the customer and there preferences. Entity Mobile handsets(CDMA and GSM) Service provider for CDMA and GSM mobiles (This includes handsets and cellular service providers of different brands) This project is divided into two parts: 1. Dealing with handsets and recharge-vouchers (RCVS) 2. Dealing with service providers (Rim, Smart, Airtel, B.S.N.L., Tata Indicom, & Aircel) Area: Ranchi Township This is the initial report dealing with different handsets brand available in the Ranchi market. 1
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Page 1: Reliance Communication READY

The Study of Sales and Distribution of Reliance India Mobile (Prepaid Services)

CHAPTER -1

1. INTRODUCTION ABOUT RELIANCE INDIA MOBILE

1.1. Project details

This report is for the project purpose of reliance infocomm regarding the marketing (sales and distribution expansion) promotion.

The project need is to identify the customer and there preferences.

Entity

Mobile handsets(CDMA and GSM) Service provider for CDMA and GSM mobiles

(This includes handsets and cellular service providers of different brands)

This project is divided into two parts:

1. Dealing with handsets and recharge-vouchers (RCVS)2. Dealing with service providers (Rim, Smart, Airtel, B.S.N.L., Tata Indicom, &

Aircel)

Area: Ranchi Township

This is the initial report dealing with different handsets brand available in the Ranchi market.

This report will help to understand the buying behavior of customers and there preferences regarding different brand of handsets.

1.2. Evolution of reliance communication

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October 18, 2004 could have been just another day for Indians-hot, humid, and

dehydrating. But, three events took place that day, and each had the potential to turn

history around.

The rains at Chennai exposed the pathetic water draining system at Indian

stadium, and denied India a much-needed victory against Australia in the second Test

of the Border Gavaskar Trophy. Later in the day, murderer, smuggler, kidnapper, and

national nuisance Veerappan was shot dead in Satyamangalam forest on the

Karnataka-Tamil Nadu border.

But perhaps the most important news event of the day almost went unnoticed.

For the first time in history, the number of mobile phone exceeded the number of

landlines in the country. While cellular subscriber crossed the 44 million mark, fixed

lines were at 43.82 million. In this context CDMA mobile have major share. Cellular

phone growth has been led by a fundamental need of any growing economy-cheap,

effective communication that is accessible to every person.

This project is enriched with vital information about mobile phones apart from the

various features offered by the various mobile manufacturing companies. We scoured

shops, visited companies’ web-sites; spoke to various users as source of information in

the cellular phone models officially available in Ranchi mobile marke. We have tried to

come out with the most preferred brand in the Ranchi mobile market.

.

1.3. DHIRUBHAI’S DREAM

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Late Dhirubhai Hirachand Ambani built Reliance from scratch to be in the reckoning for

a place in the Global Fortune 500 list. This achievement is even more significant due to

the fact, that the entire growth was achieved in an organic manner and in a span of just

25 years.

Dhirubhai was not just firmly rooted in traditional Indian values, but was also a

quintessentially modern man – the man of the new millennium. This was clearly

reflected in his passion for mega-sized projects, the most advanced technology and the

highest level of productivity. The corporate philosophy he followed was short simple and

succinct – “Think big. Think differently. Think fast. Think ahead. Aim for the best”. He

inspired the Reliance team to do better than the best – not only in India but also in the

world. Dhirubhai Ambani, Founder Chairman of the Reliance Group, employed

telephone as a powerful tool of communication. He used telephone to defeat distance,

to compress time, to remain a breast of events. He was acutely aware of the power of

the information and communications. He would often say: “make the tools of info-com

available to people at an affordable cost, they will overcome the handicaps of illiteracy

and lack of mobility”.

He wanted a telephone call to be cheaper than a postcard. This, he

believed, would transform every home, empower every Indian, remove the roadblocks

of opportunity and demolish the barriers that divide our society.Dhirubhai Ambani was of

the conviction that infocomm would energize enterprises, galvanize governance, make

livelihood an enjoyment, learning an experience and living an excitement.Reliance

Infocomm is a fascinating outcome of this powerful conviction. It is a major initiative to

translate his inspiring dream into reality.

1.4. About Reliance India Mobile

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Reliance Infocomm is the outcome of the late visionary Dhirubhai Ambani’s (1932-2002)

dream to herald a digital revolution in India by bringing affordable means of information

and communication to the doorsteps of India’s vast population.

“Make the tools of info-com available to people at an affordable cost, they will overcome

the handicaps of illiteracy and lack of mobility”, Dhirubhai Ambani charted out the

mission for Reliance Infocomm in late 1999. Working at breakneck speed, from late

1999 to 2002 Reliance Infocomm built the backbone for a digital India – 60,000

kilometers of fiber optic backbone, crisscrossing the entire country. The Reliance

Infocomm pan-India network was commissioned in December 28.2002, the 70 th birth

anniversary of Dhirubhai Ambani. This day also marked his first birth anniversary after

his demise July -6, 2002.

Reliance Infocomm network is a pan-India, high capacity, integrated (wireless and wire

line) and convergent (voice, data and video) digital network, designed to offer services

that span the entire Infocomm value chain – infrastructure, services for enterprises and

individuals, applications and consulting. The network is designed to deliver services that

will foster a new way of life for a New India

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1.5. BACKGROUND OF THE ORGANIZATION

1.5.1. RELIANCE – ANIL DHIRUBHAI AMBANI GROUP

Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by

Shri Dhirubhai H. Ambani (1932-2002), ranks among India’s top three private sector

business houses in terms of net-worth. The group has business interests that range

from telecommunications (Reliance Telecommunications Ventures Ltd.) to financial

services (Reliance Capital Ltd.) to the generation and distribution of power (Reliance

Energy Ltd.).

Reliance – ADA Group’s flagship company, Reliance Communications, is India’s largest

private sector information and Communications Company with over 20 million

subscribers The Company has established a pan-India, high capacity, integrated

(wireless and wire line) and convergent (voice, data and video) digital network,

designed to offer services that span the entire Infocomm value chain.Other major group

constituents – Reliance Capital, Reliance Energy are widely acknowledged as the

market leaders in their respective areas of operation.

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1.5.2. Vision “We will leverage our strengths in executive complex global-scale projects to make

leading edge information and communication services affordable by all individual

consumers and businesses in India. We will offer unparalleled value to create customer

delight and enhance business productivity. We will also generate values for our

capabilities beyond Indian borders while enabling millions of India’s knowledge workers

to deliver their services globally”.

1.5.3. Milestone

“1966” Reliance is born…

In 1958 Late Shri Dhirubhai Ambani returned to Mumbai from Yemen and started his

first company, Reliance commercial corp. In 1966, as a first step in Reliance’s highly

successful strategy of backward integration, he started the textile mill in Naroda,

Ahmadabad.

“1971” Only Vimal…

In 1971 Reliance’s entry into the domestic markets with an ‘Only Vimal’ blitz was

unprecedented in India. Between 1977-1980 almost everyday a new outlet opened. By

1980, there were 20 company- owned outlets, over 1000 franchised outlets and over

20,000 retail stores.

“1977” First IPO…

Reliance goes public in 1977, offering 2.8 million shares. Since this

Landmark day, 33 lakh people have joined this family of achievers, counted amongst

the largest in the World. At present one out every four investors in India is a reliance

shareholder.

“1993” India’s largest…

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Sales crossed Rs. 4,000 crores making Reliance India’s largest private sector company.

Reliance petroleum offers India’s largest public offering.

Today Reliance Group’s revenue is equivalent to about 3.5% of India’s GDP and is

trusted by an investor family of over 31 lakhs.

“1997” US debt Market…

Reliance was the first corporate in Asia to issue 50 and 100 years bond in US debt

market.

“1999” Jamnagar plant commissioned…

Reliance Industries Limited (RIL) commissioned its largest polypropylene (pp) plant at

its Jamnagar Petrochemicals complex, in Gujarat ahead of schedule.

“2000” Reliance GSM & CDMA plan announced

Reliance telecom will offer a complete range of telecom services, covering mobile and

fixed line telephony including broadband, national and international long distance

services, data services and a wide range of value added services.

“2002” Reliance Infocomm from idea to reality…

Reliance India Mobile, the first of Infocomm’s initiatives was launched on December 28,

2002, the 70th birthday of the Reliance group founder, Late Shri Dhirubhai Ambani. This

marked the beginning of Reliance’s dream of ushering in a digital revolution in India by

putting the power of information and communication in the hands of the people of India

at affordable costs.

“2002” Fortune 500 Inc…

Merger of Reliance industries Ltd. And Reliance Petroleum Ltd. India’s first and only

private sector Fortune 500 company.

1.5.4. Business

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Reliance Infocomm will offer a complete range of telecom services, covering mobile and

fixed line telephony including broadband, national and international long distance

services, data services and a wide range of value added services and applications that

will enhance productivity of enterprises and individuals.

Reliance India Mobile, the first of Infocomm’s initiatives was launched on December 28,

2002, the 70th birthday of the Reliance Group founder, Shri Dhirubhai Hirachand

Ambani.

This marks the beginning Of Reliance’s dream of ushering in a digital revolution in India

by becoming a major catalyst in improving quality of life and changing the face of India.

It seems to achieve this by putting the power of information and communication in the

hands of the people of India at affordable costs.

Reliance Infocomm will extend its efforts beyond the traditional value chain to develop

and deploy telecom solutions for India’s farmers, businesses, hospitals, government

and public sector organizations.

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1.5.5. Products

1.5.5.1. The power of prepaid

Discover the power of prepaid. No more headaches of paying monthly rents,

or the shock of running up huge bills. Our prepaid plans are specifically

designed to suit each and every budget. We offer a wide choice of plans with

economical tariff rates. Just click on your circle to find out:

2. Table-1: RIM prepaid tariff for various circle

RIM Prepaid Tariff table for various circlesAndhra Pradesh Maharashtra

Arunachal Pradesh Madhya Pradesh and Chhattisgarh

Assam LakshadweepBihar and Jharkhand

Manipur

Chennai MumbaiChandigarh Meghalaya

Dadra &Nagar Haveli MizoramDaman &Diu Nagaland

Delhi OrissaGoa Pondicherry

Gujarat PunjabHaryana Rajasthan

Himachal Pradesh Tamil NaduJammu & Kashmir Sikkim

Karnataka Tamil NaduUttaranchal Tripura

Kerala Uttar Pradesh (West)Kolkata West Bengal & Andaman Nicobar

Source – rcom.com

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Table-2: International Call Rates

Countries/Region    New Tariff One Nation

Plans All other Plans

USA, Canada, Fixed lines in Europe, Australia, New Zealand & South East Asia

Rs.6.00 per min. Rs.6.40 per min.

Mobile phones in Europe, Bangladesh, Bhutan, Maldives, Nepal, Pakistan & Srilanka, Gulf, Middle East, UAE, Africa, Rest of World

Rs.8.00 per min. Rs. 9.19 per min.

Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

Rs.40.00 per min. Rs. 40.00 per min.

Source- rcom.com

Table-3: Roaming tariff for Reliance prepaid mobile

Roaming Tariff for Reliance Prepaid MobileLocal Outgoing calls while Roaming All Phones Rs.1.00STD Outgoing calls while Roaming All Phones Rs.1.50Incoming calls while Roaming Rs.1.00SMS Local Rs.1.00

Application Rs.3.00

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National Rs.1.50international Rs.5.00

Source- rcom.com

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1.5.5.2. Value-added services.

Voicemail retrieval will be charged at local call rates to RM i.e. 99 paise per minute.

Reliance Net-connect has no rental, Just usage charge.

More coverage. More clarity. More affordable. An 80,000 km seamless, pan-India

fibre optic backbone ensures a congestion free network and almost zero call

drops, in addition to superior voice clarity in every corner of the country.

Table-4: Call rates

Basic Plan:

 International Call Rates :

Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second National Roaming :

 Voicemail retrieval will be charged at local call rates to RM i.e. 99 paisa per minute.

Reliance Net connects has no rental, Just usage charge.

More coverage. More clarity. More affordable.

A 80,000 km seamless, pan-India fiber optic backbone ensures a congestion free network and almost zero call drops, in addition to superior voice clarity in every corner of the country. GO MOBILE WITH RELIANCE MOBILE PREPAID'S UNBEATABLE OFFERFor further details contact any of our Reliance Worlds / Authorized Retail Centers / Independent Sales Agents or call 30336969

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TariffAll Local Calls Rs. 0.99All STD Calls Rs. 1.50

Roaming All Incoming & Local Outgoing calls  Rs.1.00All STD Outgoing calls  Rs.1.50

Countries/Region New Tariff One Nation

PlansAll other

Plans USA, Canada, Fixed lines in Europe, Australia, New Zealand Rs.6.00 per

min.Rs.6.40 per

min. Mobile phones in Europe, Bangladesh, Bhutan, Maldives, Gulf, Middle East, UAE, Africa, Rest of World

Rs.8.00 per min.

Rs. 9.19 per min.

Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru, Norfolk Island, Sao Tome, Sakhalin, Solomon Island, Tokelau, Tuvalu, Vanuatu

Rs.40.00 per min.

Rs. 40.00 per min.

All Incoming & Local Outgoing calls Rs.1.00All STD Outgoing calls Rs.1.50

SMS Local Rs.1.00Application Rs.3.00National Rs.2.00international Rs.5.00

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1.5.5.3.Prepaid Unlimited calling

Table-5: Prepaid unlimited calling

All India

  Source- rcom.com

1.5.5.4. Unlimited on net plans

Table-6: Unlimited on net plan

Source- rcom.com

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Special Tariff Voucher- Unlimited On-Net PlanMRP Rs. 299 Rs. 599

Benefit available for (days) 30 30Tariff Unlimited On-Net Plan

Local calls to Reliance Mobile Free FreeLocal calls to All Other Rs.50 Rs. 0.50

STD calls to Reliance Mobile Rs. 0.50 FreeSTD calls to All other Rs.0.50 Rs.0.50

Recharge Vouchers- Unlimited On-Net PlanMRP Rs. 299

Benefit available for (days) 30Tariff Unlimited On-Net Plan

Local calls to Reliance Mobile FreeLocal calls to All Other Rs. 0.50

STD calls to All Rs.0.50

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1.5.5.5. e-Recharge Denomination

Table-7: e-Recharge Denomination

Source- rcom.com

 

1.5.5.6. Prepaid jaadu pack

Table-8: Prepaid Jaadu Pack

 

The free usage in Rs 195 Jaadu Pack is subject to a fair cap of 1,000 minutes

1.5.5.7. Jaadu pack tariff

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e-Recharge DenominationMRP Rs.67.00* Rs.97.00* Rs.199.

00*Talk time 10 10 10Validity Lifetime* Lifetime* Lifetim

e*All Local Calls Rs.1.00 Rs.1.00 Rs.1.00All STD Calls Rs.1.50 Rs.1.50 Rs.1.50

Roaming All Incoming & Local Outgoing calls 

Rs. 1.00 Rs. 1.00 Rs. 1.00

All STD Outgoing calls 

Rs. 1.50 Rs. 1.50 Rs. 1.50

Benefit MRPAll calls @ Rs.1 Rs.35Reduces Local call rates upto 30% Rs.49Reduces Local call rates upto 50%. All STD & Roaming Calls @ Rs.1

Rs.79

Reduces Local call rates upto 30%. All STD & Roaming Calls @ Rs.1 + Get Talktime

Rs.98

Unlimited calling to any Local Reliance Mobile Rs.249Unlimited calling to any Reliance Mobile anywhere in India Rs.999

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 .

Source- rcom.com

  

 

1.5.5.9. ROAMING

1.5.5.8. Life time jaadu pack

Table-10: Lifetime Jaadu Pack 

 This pack is available for lifetime validity customers only. The benefit of Lifetime Jaadu pack will be available for lifetime or till the subscriber's prepaid account is active. This voucher does not offer any validity on its own. 

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MRP Rs.999 Rs.249 Rs. 195 Rs. 144

Rs. 99

Rs. 79 Rs. 49

Rs. 34 Rs. 35 Rs. 39

Benefit available for(Days)

30 30 30 180 30 30 30 30 30 30

Local Reliance Mobile

Free Free 1000 minutes

free

Rs.0.60 Rs. 0.33

Rs.0.50 Rs. 0.33

Rs.0.60 Rs.1.00 Rs.0.50 (2nd min

onwards)*Reliance Fixed

Rs. 0.50

Rs. 0.49

Rs. 0.99

Other Mobile

Rs. 0.49

Rs. 0.49

Other Fixed

STD Reliance Mobile

Free Rs. 1.50

Rs. 1.50

Rs. 1.20

Rs. 0.99

Rs. 1.00

Rs. 1.50

Rs. 1.20

Rs. 1.00

Rs.0.50 (2nd min

onwards)*Reliance Fixed

Rs. 1.00

Other MobileOther Fixed

Roaming All Incoming & Local Outgoing calls

Rs. 1.00

All STD Outgoing calls 

Rs. 1.50

Rs. 1.50

Rs. 1.50

Rs. 1.50

Rs. 1.00

Rs. 1.00

Rs. 1.50

Rs. 1.50

Rs. 1.50

Rs. 1.50

Lifetime Jaadu PackMRP 444 550

Benefit available for Till the account of the Lifetime customer is active as per Lifetime subscription terms

TariffCore Talk time Rs.0.00 Rs.0.00

All Local calls to any network Rs. 0.60 Rs. 0.50All STD calls to any network Rs. 1.20 Rs. 1.00

All Incoming & Outgoing calls while roaming

Rs. 1.50 Rs. 1.50

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Roaming

Our network travels with you

Travelling is an integral part of life in today’s world. When you are on the move, keep in touch with business associates, friends and your loved ones through Reliance Mobile’s roaming service, which offers excellent coverage in and outside India. You can be sure to enjoy the best coverage, wherever you go.

National Roaming Stop costly roaming. Start National roaming all over the country, at zero rental with Reliance Mobile.

Reliance World Roaming: Now roam across 242 countries and 535 GSM and CDMA networks with your Reliance number.

National Roaming

Now Go Roaming at Zero Rent

Roam the length and breadth of India. Reliance National Roaming lets you make and

receive calls with zero rent. Send and receive SMS and retrieve voicemails from

anywhere outside your home circle, at nominal rates.

What's more, you get the same 24-hour customer care with a single toll-free number,

from anywhere in the country.

1.5.5.10. HANDSETS

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Sleek, stylish and oh so convenient

The Reliance Mobile service is available on a wide range of handsets that are

compatible with our network.

An exchange offer you can’t refuse

Walk into any mobile shop in your city with an old GSM handset and get the trendy

Classic 231 color phone or the Classic 202 B/W phone for an unbelievably low

exchange price.

And that’s not all, you also get

• Free talk time*

• Free incoming up to 1 year*

• Best tariffs on Reliance Mobile

All this put together surely makes this “An offer that you can’t refuse”. Rush to your

retailer now to know more about the offer!!

**Conditions apply. Free talk time & incoming depend on the GSK Purchased.

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2. RESEARCH METHODOLOGY

2.1. Research topic

“Depth analysis of Reliance Communication in Ranchi”

2.2. Sampling used

Since the project is a comparative analysis, the sample is only region specific.

Sample size taken here is 170. Respondents only from the Ranchi region are taken for

the convenience of the project as well as data collection.

2.3. Source of data

Primary data

The method of questionnaire has been used to collect data from the retail outlet. A

questionnaire containing 14 questions was prepared in order to get the desired

response from the respondent.

While collecting the data I have ensured that the data is collect from all kinds of

respondents with diverse demographics in order to get the consumer perception from all

segments towards branded fuels.

Primary data has also been collected by interviewing various retail outlet.

Secondary data

These are the data that are already available i.e. they refer to the data which have

already been collected and analyzed by someone else and which have already been

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passed through the statistical process Secondary data (i.e. literature, figures, tables etc)

has been collected using internet, journals, magazines etc.

2.4. Research objectives1. To find out awareness level about the latest facilities and the services.

2. To find out the retailers position for Reliance Infocomm and other cellular service.

3. Whether channels of distribution where adequate.

4. To study the brand loyalty of the Retailers and Customers.

5. To study the group in which mobile service is high in demand.

6. To study the market share of Reliance Infocomm and other cellular service

provider in Ranchi.

7. To find the perception of the customers as well as the retailers.

8. To try and collect suggestions from the Retailers and Customers.

9. Drawbacks of Reliance Infocomm marketing.

10. To find out the different characteristics to attract the customers.

CHAPTER-3

3. LITERATURE REVIEWOrganizations, like individuals, depend for their survival, sustenance and growth on the

support and goodwill of the communities of which they are an integral part, and must

pay back this generosity in every way they can. This ethical standpoint derived from the

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vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA

Group. While we strongly believe that our primary obligation or duty as corporate

entities is to our shareholders – we are just as mindful of the fact that this imperative

does not exist in isolation; it is part of a much larger compact which we have with our

entire body of stakeholders:

From employees, customers and vendors to business partners, eco-system, local

communities, and society at large. We evaluate and assess each critical business

decision or choice from the point of view of diverse stakeholder interest, driven by the

need to minimize risk and to pro-actively address long-term social, economic and

environmental costs and concerns.

For us, being socially responsible is not an occasional act of charity or that one-time

token financial contribution to the local school, hospital or environmental NGO. It is an

ongoing year-round commitment, which is integrated into the very core of our business

objectives and strategy. Because we believe that there is no contradiction between

doing well and doing right. Indeed, doing right is a necessary condition for doing well.

Consistent with our commitment to the highest standard of corporate governance, each

listed company in the Reliance Anil Dhirubhai Ambani Group maintains a proactive

investor relations program. The objective of these programs is to keep the investment

community well informed about our strategy, management actions, and business

development. This is achieved by keeping regular contact with analysts, investors,

current and future shareholders, and the media.

The guiding principles of our investor relations programs are:

Commitment and availability of top management

Consistent and adequate information at all times

Identical and simultaneous information for all investor

Honesty, transparency, and service-mindedness

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problem, the type of research used was conclusive to find out the possible

solution/objectives by attaining the list of information required.

Under conclusive research, descriptive research designs are taken up. We are also

following cross sectional research design due to time constant and finally research will

be used to add effectiveness to it. In this research we have to collect data of our

competitor like AIRTEL, SMART, AIRCEL TATA INDICOM, etc. And then compare their

products to our products and doing market mapping. In market mapping we have

determine that what the transaction of the particular outlet of different operators.

In this way we determine the category of outlet, their problems, sales representative is

visit every day for push the secondary to the outlet.

Analysis: 1 Table-12: Competitors range of RCV

Our range of

HANDSETS

Our range of RCVs

(RIM)

Competitors range of RCVs

LGRD 2340 RCV 80 TOP-UP Rs. 10 TOP-UP Rs. 49

TOP-UP Rs. 56

TOP-UP Rs. 10

TOP-UP Rs. 50

LGRD 2430 RCV105 TOP-UP Rs. 50 TOP-UP Rs. 96

TOP-UP Rs. 112

TOP-UP Rs. 20

TOP-UP Rs. 90

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SMART BSNL AIRTEL TATA-IND…

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NOKIA 2112 RCV 151 TOP-UP Rs. 75 TOP-UP Rs. 200

TOP-UP Rs. 224

TOP-UP Rs. 50

TOP-UP Rs. 160

LGRD 2530 RCV 205 TOP-UP Rs. 80 TOP-UP Rs. 300

TOP-UP Rs. 448

TOP-UP Rs. 100

TOP-UP Rs. 220

LDRD 2630 RCV 35O TOP-UP Rs. 91 TOP-UP Rs. 500

RCV 70 RCV 60 RCV 50

NOKIA 1255 RCV 565 TOP-UP Rs. 152

RCV 200 RCV 150 RCV 120 RCV 112

LGRD 2650 RCV 777 TOP-UP Rs. 201

RCV 300 RCV 220 RCV 200 RCV 336

CLASSIC 202 RCV 995 TOP-UP Rs. 501

RCV 500 RCV 337 RCV 330 RCV 182

CLASSIC 203 RCV 1125 NCC 115 RCV 750 RCV 551 RCV 399 RCV 356

CLASSIC 204 RCV 3300 NCC 225 RCV 1000 RCV 1100 RCV 560 RCV 561

NOKIA 3155 ON-NET 215 NCC 280 RCV 3000 RCV 2200 RCV 999 RCV 407

NOKIA 2255 ON-NET 430 ICC 115 RCV 3600 RCV 3300 RCV 1110 RCV 101LGRD 6000 ON-NET 495 ICC 575 LIFETIME RCV 5000 RCV 2200 RCV 177LGRD 6500 ONE-INDIA

75ICC 1130 LIFETIME RCV 3300 RCV 1271

NOKIA 6225 ONE-INDIA 275

LIFETIME 79 LIFETIME LIFETIME

NOKIA 6585 ONE-INDIA 555

LIFETIME 499

KYOCERA KZ-2 ONE-INDIA 900

LIFETIME 975

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MARKET MAPPING

DHURWA & SECTOR – 1, 2 & 3

Analysis 2

(Table- 13)

13.1 DSR visit

COUNTER NAME 2-3 TIMES A WEEK

ONCE IN A WEEK ONCE IN A MONTH

SHRI RAM BHANDARSPARE AGENCIES

JAGDAMBA STOREMAMTA STORE

AKASH PHONIX

CARE POINT

ADARSH BHANDAR RITA FANCY CENTERSKYLINESERVICESJAISWAL PCO

HMTWATCH CENTER

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13.2 monthly transactionsCOUNTER NAME

AIRTEL RIM BSNL TATA SMART AIRCEL

SHRI RAM BHANDAR

1.5 LACS 80-90,000 1 LAC N.S. 50,000 N.S.

SPARE AGENCIES

1 LAC 1.5 LACS 1 LACS 30,000 1.5 LACS LESS

JAGDAMBA STORE

30-40,000 60-65,000 N.S. N.S. 70-80,000 N.S.

MAMTA STORE

1.5 LACS 2 LAC 1.5 LACS

LESS 1.5 LACS LESS

AKASH PHONIX

20,000 20,000 20,000 LESS 15,000 N.S.

CARE POINT 25-30,000 35,000 4,000 N.S. 40,000 N.S.

ADARSH BHANDAR

60-70,000 30,000 25-30,000

N.S. 10,000 N.S.

RITA FANCY CENTER

15-20,000 25-30,000 10-12,000

N.S. 20,000 N.S.

SKYLINESERVICES

80,000 50-60,000 70-80,000

LESS 50,000 LESS

JAISWAL PCO

1.25 LACS

1 LAC 1.25 LACS

20,000 80,000 LESS

HMTWATCH CENTER

2,000 2,000 N.S. N.S. 2,000 N.S.

N.S. ------ NOT SOLDN.R. ------ NOT REGISTERED VENDOR **** ------ NO EXISTENCE

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13.3 category of outlet

13.4 plans kept by outlet

COUNTER NAME V.GOOD GOOD O.K. BADSHRI RAM BHANDARSPARE AGENCIES

JA GDAMBA STOREMAMTA STORE

AKASH PHONIX

CARE POINT

ADARSH BHANDAR

RITA FANCY CENTERSKYLINESERVICESJAISWAL PCO

HMTWATCH CENTER

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------ GOOD SALE

------ MEDIUM SALE

13.5 suggestion & complaints

COUNTER NAME SUGGESTIONS / COMPLAINTS

# dsr problem

COUNTER NAME

FREEDOM LIFETIME 1 INDIA PLAN TOP UP / RCV

SHRI RAM BHANDARSPARE AGENCIESJAGDAMBA STOREMAMTA STOREAKASH PHONIXCARE POINT

ADARSH BHANDAR RITA FANCY CENTERSKYLINESERVICESJAISWAL PCO

HMTWATCH CENTER

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SHRI RAM BHANDAR # communication prob# AIRTEL dominated store as RIM posters are not visible at all.

SPARE AGENCIE # CAF problems# activation problems

JAGDAMBA STORE # communication problems# gate problem

MAMTA STORE

AKASH PHONIX # communication problems# dsr problems# OTAF problem ( of last 3 sets )# poster problem as there are no posters

CARE POINT # DSR problems# CAF problems # banner and poster problems

ADARSH BHANDAR # dsr and communication problems# otaf problems

RITA FANCY CENTER # problem with company# clearance problem# no price protection

SKYLINESERVICES

# otaf problems# DSR problem

JAISWAL PCO # DSR problems# CAF problems # communication problem

HMTWATCH CENTER

# otaf problems.# DSR problems

COUNTER NAME

AIRTEL RIM BSNL TATA SMART AIRCEL

RASHMI XEROX

1,00,000 1,00,000 18,000 2,000 10,000 LESS

POORNIMAXEROX

1.5-2 LACS

2 LACS 2 LACS 20,000 3 LACS LESS

JAIN ENT 40,000 20,000 15,000 2,000 LESS N.SKOLKOTTATELECOM

50,000 1 LAC 20,000 6,000 50,000 N.S.

MMS POINT 30-35,000 50,000 12,000 12-15,000

N.S. N.S.

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SURENDER 50,000 1 LAC 85,000 10,000 40,000 LESS

AIRCEL **** **** **** **** **** ****

NARESH GEN STORE

**** **** **** **** **** ****

NARGIS TELECOM

N.S. 25-30,000 N.S. N.S. 30,000-35,000

N.S.

AA ENT N.R. N.R. N.R. N.R. N.R. N.R.

MANISH STATIONERS

80,000 15,000 LESS LESS 10,000 DOWN

TALKING PNT

45-50,000 60-65,000 35-40,000

20,000 80,000 LESS

BABA STD 15,000 50-60,000 LESS LESS 15,000 DOWN

SABBU STORES

5,000 VC 15,000 VC

4,000 VC

2,000 VC 10-15,000 VC

N.S.

PAWAN STORES

20,000 25,000 N.S. N.S. 25-30,000 N.S.

UNCLE STD 10,000 25-30,000 20-25,000

5,000 25-30,000 DOWN

Table-14 , Analysis-3: DORANDA & NEPAL HOUSE

14.1 monthly transaction

N.S. ------ NOT SOLD

N.R. ------ NOT REGISTERED VENDOR

**** ------ NO EXISTENCE

14.2 DSR visit

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COUNTER NAME In 2 or 3 days ONCE IN A MONTH

ONCE IN AYEAR

RASHMI XEROXPOORNIMAXEROXJAIN ENT

KOLKOTTATELECOMMMS POINT

SURENDERAIRCELNARESH GEN STORENARGIS TELECOMAA ENT

MANISH STATIONERSTALKING PNT

BABA STDSABBU STORESPAWAN STORESUNCLE STD

COUNTER NAME

V.GOOD GOOD O.K. BAD

RASHMI XEROXPOORNIMAXEROXJAIN ENT

KOLKOTTATELECOMMMS POINT

SURENDER

AIRCEL

NARESH GEN STORENARGIS TELECOMAA ENT

MANISH STATIONERSTALKING PNTBABA STD

SABBU STORESPAWAN STORESUNCLE STD

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14.3 category of outlet

14.4 plans kept by outlet

COUNTER NAME

FREEDOM LIFETIME 1 INDIA PLAN TOP UP / RCV

RASHMI XEROXPOORNIMAXEROXJAIN ENT

KOLKOTTATELECOMMMS POINT

SURENDER

AIRCEL

NARESH GEN STORENARGIS TELECOMAA ENT

MANISH STATIONERSTALKING PNTBABA STD

SABBU STORESPAWAN STORESUNCLE STD

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14.5 suggestion & complaints

COUNTER NAME SUGGESTIONS / COMPLAINTS

RASHMI XEROX # classic 401 problem# communication prob# caf problems# otaf problems

POORNIMAXEROX

# caf problems# otaf problems# LG sets will do good , no life for classics.

JAIN ENT # communication problems# otaf problems# DSR problem to a great extent

KOLKOTTATELECOM

# GSK and delivery problems# otaf problems

MMS POINT # caf problems# otaf problems

SURENDER # caf problems# otaf problems ( 17 sets OTAF not rcvd )

NARGIS TELECOM # caf problems# otaf problems# more commission shud be there for ER.

MANISH STATIONERS # scheme for tanishq gold coin not rcvd.# otaf problems

TALKING PNT # caf problems# otaf problems# great problem of DSR

BABA STD

SABBU STORES # no company personnel visitings.PAWAN STORES # ER and coupon rate prob.

# otaf problemsUNCLE STD # problem related to invalid voucher

Having the serial no. 0502425551# otaf problems

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Table-15, Analysis: 4, HINOO & BIRSA CHOWK

COUNTER NAME

AIRTEL RIM BSNL TATA SMART AIRCEL

ROY GIFT 1,00,000 1,50,000 65,000 30-35,000

80,000 LESS

SONU VARIETY

25,000 30,000 30,000 N.S. 25,000 LESS

JEETU C.D. CENTRE

30,000 60,000 50,000 N.S. 50,000 LESS

CITY MEDICAL

20,000 10-15,000

10,000 N.S. 15-20,000 LESS

NEW ABHINANDAN

70-80,000 1,50,000 1,00,000 30-35,000

50,000 LESS

MEGHA SERVICES

2,00,000 3,50,000 1,00,000 50,000 4,50,000 LESS

MANISH COLLECTIONTELE TALK 30-35000 50,000 55-

60,00010-15,000

40,000 LESS

ANAND STATIONERS

65,000 1-1.5 LACS

70,000 30,000 85,000 LESS

RISHI 1-1.25 LACS

2.5 LACS

60,000 70,000 25-30,000 5,000

AGARWAL STATIONERS

2,50,000 2,50,000 3-3.5 LACS

50,000 4 LACS 10,000

SHIV ASSOCIATES

N.S. 2-2.5 LACS

N.S. N.S. N.S. N.S.

AJIT STORES 10-15,000 15-20,000

N.S. N.S. N.S. N.S.

ANKIT KITCHEN

5,000 5,000 2,000 N.S. 4,000 LESS

PARK 40-50,000 20-30,000

25-30,000

LESS 15,000 LESS

RAHUL STATIONERS

**** **** **** **** **** ****

15.1 monthly transactions

N.S. ------ NOT SOLD

N.R. ------ NOT REGISTERED VENDOR

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**** ------ NO EXISTENCE

15.2 category of outlet

COUNTER NAME

V.GOOD GOOD O.K. BAD

ROY GIFT

SONU VARIETYJEETU C.D. CENTRECITY MEDICALNEW ABHINANDANMEGHA SERVICESMANISH COLLECTIONTELE TALK

ANAND STATIONERSRISHI

AGARWAL STATIONERSSHIV ASSOCIATESAJIT STORES

ANKIT KITCHENPARK

RAHUL STATIONERS

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15.3 plans kept by outlet

COUNTER NAME

FREEDOM LIFETIME 1 INDIA PLAN

TOP UP / RCV

ROY GIFT

SONU VARIETYJEETU C.D. CENTRE

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CITY MEDICALNEW ABHINANDANMEGHA SERVICESMANISH COLLECTIONTELE TALK

ANAND STATIONERSRISHI

AGARWAL STATIONERSSHIV ASSOCIATESAJIT STORES

ANKIT KITCHENPARK

RAHUL STATIONERS

15.4 suggestion & complaints

COUNTER NAME SUGGESTIONS / COMPLAINTS

ROY GIFT # communication prob# caf problems# connection and gsk problems

SONU VARIETY # caf problems# otaf problems# connection problems and gsk problems

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JEETU C.D. CENTRE # otaf problems

CITY MEDICAL # otaf problemsNEW ABHINANDAN # caf problems

# gsk and validity problemsMEGHA SERVICES # caf problems

# connection problems# verification problems to a great extent.

MANISH COLLECTION .TELE TALK # gsk problem ( no. – 22011375 )ANAND STATIONERS # communication problems

# otaf problems# web world communication problems# voucher replacement problems

RISHI # caf problems# otaf problems# activation problems

AGARWAL STATIONERS # communication problems# voucher problem( 205 )# activation problems to a great extent

SHIV ASSOCIATES # model no 401 is problematic# one of the worst products# many complaints against it.

AJIT STORESANKIT KITCHEN

PARK # caf problems# otaf problems# activation problems# great DSR problem.# posters not glued anywhere even after calling DSR.# communication problems

RAHUL STATIONERS # caf problems# otaf problems

DATA ANALYSIS IN GRAPHS & PIE- CHARTS

Figure-1: Analysis of Sales

Part -1 is related to the retailer to analysis the customer trend, response of customer…….

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1. Which types of SIM card do you sales maximum.

Interpretation: Rim sales are come in 4th position

Figure-2: Analysis of demand

2. Which brand is responded by the customer first?

40

0

10

20

30

40

50

60

Airtel Smart Tata-indicom

Rim Aircel

Airtel

Smart

Tata-indicom

Rim

Aircel

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40 40

10 10

0

0

5

10

15

20

25

30

35

40

45

Series1 40 40 10 10 0

Airtel Smart Tata Indicom RIM Aircel

Interpretation: 10% customers respond the RIM service compare than others .

Figure-3: Analysis of service

3. Which operators provide you the best service ? ( In term of distribution ) .

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0

5

10

15

20

25

30

35

Airtel

Smart

Tata-indicom

Rim

Aircel

Series1 30 30 20 15 5

Airtel Smart Tata-indicom Rim Aircel

Interpretation: Nearest competitor of reliance RIM is Tata Indicom , in term of service. Response is 15% positive of overall performance.

Figure-4: Analysis of network

4 . In your area which network is found the best.

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0

5

10

15

20

25

30

35

40

45

50

Airtel

Smart

Tata-indicom

Rim

Aircel

Series1 45 15 20 10 10

Airtel Smart Tata-indicom Rim Aircel

Interpretation: Network is not so good in rural are of Ranchi respondent in not satisfied with his network .customer percentage is average.

Figure-5: Analysis of visibility

5. which operator gives you the best visibility in your shop.

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0

10

20

30

40

50

60

Airtel

Smart

Tata-indicom

Rim

Aircel

Series1 30 50 5 14 1

Airtel Smart Tata-indicom Rim Aircel

Interpretation: visibility provided by the company to retailer so it helpful for the retailer to aware the new plan. Percentage of response by the retailer is 14% of all competitor service.

Figure-6: Analysis of operators tariff plan

6. Which operator’s tariff plan is best.

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0

5

10

15

20

25

30

35

40

45

Airtel

Smart

Tata-indicom

Rim

Aircel

Series1 38 42 4 11 5

Airtel Smart Tata-indicom Rim Aircel

Interpretation: Maximum customer use this service for the better tariff plan compare than Airtel and others. 11% retailer have earn maximum return by his plan compare with others.

Figure-7: Analysis of network call charges

7. Which Network call charges has increased the number of customer.

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0

10

20

30

40

50

60

Airtel

Smart

Tata-indicom

Rim

Aircel

Series1 30 50 5 14 1

Airtel Smart Tata-indicom Rim Aircel

Interpretation: 14% people use this service due to his call-charges. It’s give the retailer maximum sales overall all service company.

Figure-8: Analysis of marks provided for the service

8. Out of five how many marks would you like to give for the service?

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Airtel33%

Smart25%

Tata-indicom17%

Rim17%

Aircel8%

Airtel

SmartTata-indicom

Rim

Aircel

Interpretation: prepaid connection of RIM increase maximum no of customer and sales of the stock.17% retailer gives 8 marks out of 10.

Figure-9: Analysis of all operators

9. which brand you recall the first among all the operators.

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Airtel 39%

Smart 44%

Tata indicom 8%

Rim 4%Aircel 5%

AirtelSmartTata indicomRimAircel

Interpretation: percentage of smart is 4% of all service company.

CLOSE END QUESTION

Q1. Three most common customer feedbacks about RIM.

● Network consumption and connectivity problem.

● Better call-charges.

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● Better service.

Q2. Three suggestions to improve the service level.

● Tariff plan should not change day by day.

● Easy recharge facility should provide.

● Tower should be available per 10 km area.

Q3. Two suggestions to make the Smart No -1 in your area.

● Provide better network in all area.

● should be banned the third party recharge because these facilities change the plan by using any tariff

Figure- 10: IMPACT OF THE TARIFF PLAN AND NETWORK OF RELIANCE FOR PUBIC

1. Do you use RIM connection?

10.1

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YES63%

NO37%

YES

NO

2. How many days use these networks?

10.2

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48%

38%

10%4%

1-6 MONTH6-12 MONTH

1-3 YERMORE THEN 3 YEAR

3.Tariff plan of this network is……

10.3

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02468

101214

V.good Good Fair Poor V.poor

ooo

4. Call charges of this network is best

10.4

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75%

25%

YES

NO

5.Network coverage and connectivity is……….

10.5

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0

2

4

6

8

10

12

V.good Good Fair Poor V.poor

Series1

6.How much effective of the life time plan?

10.6

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82%

18%0%0%0%

V.good

Good

Fair

Poor

V.poor

CHAPTER-5

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5. RESEARCH FINDINGS

We conducted our study on retailer shop and general customer’s indifferent area of

RANCHI the focus of our study was to asses the comparative study of RIM vis-à-

vis others networks and impact of tariff plan and network of RIM in general public.

The finding of our research is as following:

● All the retailer had sales average Sims card comparison to others.

● 40% SIM cards sales in the monthly vis-à-vis Airtel and others.

● Most of the responded has agreed with his service level.

● Most of the responded has opposed the poor network level of this service.

● Visibility of this network is better then other’s network.

● The no of activation is being made by his tariff plan and call charges.

● Few customers were unaware of the tariff plan.

● Few responded has not like for his maximum coupon and scheme.

● Few of the retailer feel that in the network will in decrease their activation.

● Due to minimum call charges people like to use for long period, most of the

responded has use this network in very long time .

● Out of 100 --- 82% responded like to life time plan of this network.

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● Most of the responded give the full marks for his call charges, visibility and his

services

● Problem of the customer in not solved as soon as fast and few are not like of

this service. The overall performance to the tariff plan and call charges has been

goon in case of public and retailer. Reliance RIM has given the excellent service

compare to Airtel, tata-indicom network in Ranchi region.

CHAPT

ER-6

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6. SUGGESTIONS AND LIMITATIONS

6.1. Suggestions

Distribution channel

In the research it has been identified that the channel of distribution is not adequate, it

means that there is lack of proper distribution of the product among the retailers, there

is always shortage of RCVs for the retailers. There are six distributors assigned as the

city, but they are unable to fulfill the demand in the market. The shortage of RCVs of

RIM in the market gives an additional advantage to the competitors.

Brand image

RIM is the brand which is highly popular and demanded in the market. In other words it

can be said it is the leader in the market. Brand image is made by the high quality

adequate service, quality product, and proper advertising of the product and services.

Brand loyalty

A deeply held commitment to re-buy or re-patronize a preferred product or service in the

future despite situational influence and marketing efforts having the potential to cause

switching behaviors.

Competitors

In the Ranchi market it has been observed that Reliance India Mobile is the leader in

the Telecom market, leading the market over the other brads like SMART, BSNL,

AIRTEL, TATA-INDICOM, IDEA, VODAPHONE and AIRCEL.

It has also been observed that other competitors are ready to give tough competition to

Reliance India Mobile. Earlier SMART and BSNL were the closest competitors in the

market, but now a day AIRTEL is high on demand because of there services and

advertising policy.

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Services

Reliance India Mobile is better known for its leading quality services and extra features

in competitively low price. Reliance India Mobile is the only brand which provides

maximum variety of services and it is also the initiator of all kind of services.

Range

Reliance India Mobile offers the maximum variety if products (RCVs and Handsets) with

various ranges. Reliance India Mobile provides the various ranges of RCVs, starting

from Rs.149 to 3300.

Coverage area

Reliance India Mobile is the first (Private) largest coverage after the BSNL

(Government), within the two states, Jharkhand and Bihar, and it is fastest growing

coverage area in these states.

Promotional tools

Sales promotion tools vary in there specific objective.

Advertising

Advertising offers a reason to buy; it creates the need among the targeted customers

about the product. It is the medium of the communication and objective of advertising is

a specific communication task and achievement level to be accomplished with a specific

period of time. It Is the medium which makes awareness and provides knowledge about

the products and services. Reliance India Mobile is good with advertising, making and

achieving the advertising objective.

“Sales promotion, is a key ingredient in marketing campaigns, consists of a diverse

collection of incentive tools, mostly short term, designed to stimulate quicker or greater

purchase of particular products or services by consumer or trade.”Reliance India Mobile

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is good with its sales promotion strategy. It offers several schemes to its customer, such

extra time, discounts on handsets, and several other offers.

Creating the need

Reliance India Mobile is good with creating itself as a need with its customer. It has

developed a basic thought among the mobile users, and decrease the distance for

communicating to their friends, relatives and close one, business has become easier. It

offers very low cost monthly rental and Reliance India Mobile is the only brand which

offers unlimited talk time for RIM to RIM users within the two states, Jharkhand and

Bihar.

6.2. Limitations

Some of the retailer and public are still unaware of the latest change introduction

in the tariff and the new plan. RIM should go for the extensive advertisement to

create awareness.

Most of the responded has opposed the poor network, if the network are working

well then the sales of the company will increased. RIM should try to find out

better alternative.

Visibility and advertisement should be held regularly to increase the plan

awareness among customer.

They gather information about potential and current customers,

competitors and other actors and forces in the marketing environment.

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They develop a disseminate persuasive communications to stimulate

purchasing.

They reach agreement on price and other terms so that transfer of

ownership and possession can be affected.

They place order with the manufacturers.

They acquire the funds to finance inventories at different levels in the

marketing channel.

They assume risk connected with carrying out channel works.

CHAPTER-7

7. CONCLUSION

Company can choose from a wide variety of channels for reaching customers.

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Expend the company’s direct sales force. Assign sales representatives to contact

all prospects in an area, or develop separate sales force for the different

products.

Hire manufacturer’s agent in different regions, area or end user to sell the new

product.

Find distributors in the different regions, who will buy and carry the product and

services. Give them exclusive distribution, adequate margins, product training,

and promotional support.

Designing a Customer-Driven Distribution System

Stern and Sturtevant have outlined an excellent framework, called a Customer-Driven

Distribution System Design, for moving a poorly functioning distribution system closer to

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a customer’s ideal system. Companies have to reduce the gaps between the service

outputs targets customers, those the existing channel system delivers, and those

management thinks are feasible within the existing constraints. Six steps are involved:

1. Research target customers value perceptions, needs and desire regarding

channel service outputs.

2. Examine the performance of the company’s and competitors existing distribution

systems in relation to customer desires.

3. Find service output gaps that need corrective actions.

4. Identify major constraints that will limit possible corrective actions.

5. Design a “management-bounded” channel solution.

BIBLIOGRAPGHY

WEBSITES

1. www.relianceinfocom.com

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2. www.reliancecommunication.com

3. www.rworld.com

4. http:/www.rcom.co.in/webapp/Communication/jsp/rmobile/index.js

BOOKS REFER

A. Business statistics (GUPTA&GUPTA)

B. Marketing management 11th edition ( PHILLIP KOTTLER)

C. Business research and methods (DONAL R)

ARTICLES & MAGAZINE

A. TIMES OF INDIA

B. ECONOMICS TIMES

C. HINDUSTAN TIMES

SAMPLE QUESTIONNAIRE

Title: - Study of distribution of Reliance Company, market analysis, tariff and plan, feedback from the market, collects data from retail outlets and distributors”

Objective 1. To find out awareness level about the latest facilities and the services.

2. To find out the retailers position for Reliance Infocomm and other cellular service.

3. Whether channels of distribution where adequate.

4. To study the brand loyalty of the Retailers and Customers.

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5. To study the group in which mobile service is high in demand.

6. To study the market share of Reliance Infocomm and other cellular service provider in

Ranchi.

7. To find the perception of the customers as well as the retailers.

8. To try and collect suggestions from the Retailers and Customers.

9. Drawbacks of Reliance Infocomm marketing.

10. To find out the different characteristics to attract the customers.

ANNEXURE

1. Which types of SIM card do you sales maximum.

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

2. Which brand is responded by the customer first.

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Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

3. Which operators provide you the best service.

(In term of distribution).

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

4 . In your area which network is found the best.

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

5. Which operators give you the best visibility in your shop?

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The Study of Sales and Distribution of Reliance India Mobile (Prepaid Services)

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

6. Which operators tariff plan is best.

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

7. Which Network calls charges has increased the No of

customer.

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

8. Out of five how many marks would you like to give for the service.

Airtel □ Tata- Indicom □

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The Study of Sales and Distribution of Reliance India Mobile (Prepaid Services)

RIM □ Vodafone □

Smart □ Idea □

9. Which brand you recall the first among all the operators.

Airtel □ Tata- Indicom □

RIM □ Vodafone □

Smart □ Idea □

Personal Information

Name of the Retail outlet:-

Gender:-Male □ Female □

Contact number:-______________________

Owners Name: -

Address:-

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