Reliance Communication

RELIANCE COMMUNICATION

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INTRODUCTION

A DREAM COME TRUE

The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man

would have access to affordable means of information and communication. Dhirubhai,

who single-handedly built India’s largest private sector company virtually from scratch,

had stated as early as 1999: “Make the tools of information and communication available

to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of

mobility.”

It was with this belief in mind that Reliance Communications (formerly Reliance

Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.

This backbone was commissioned on 28 December 2002, the auspicious occasion of

Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wireline) and convergent (voice, data and video) digital network. It is capable of

delivering a range of services spanning the entire infocomm (information and

communication) value chain, including infrastructure and services — for enterprises as

well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionising the way India communicates and

networks, truly bringing about a new way of life.

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INDIA ’S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group

(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock

Exchange, it is India’s leading integrated telecommunication company with over 80

million customers.

Our business encompasses a complete range of telecom services covering mobile and

fixed line telephony. It includes broadband, national and international long distance

services and data services along with an exhaustive range of value-added services and

applications. Our constant endeavour is to achieve customer delight by enhancing the

productivity of the enterprises and individuals we serve.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,

coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was

among the initial initiatives of Reliance Communications. It marked the auspicious

beginning of Dhirubhai’s dream of ushering in a digital revolution in India. Today, we

can proudly claim that we were instrumental in harnessing the true power of information

and communication, by bestowing it in the hands of the common man at affordable rates.

We endeavour to further extend our efforts beyond the traditional value chain by

developing and deploying complete telecom solutions for the entire spectrum of society.

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LOOKING BACK, LOOKING FORWARD

Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by

Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector

business houses in terms of net worth. The group has business interests that range from

telecommunications (Reliance Communications Limited) to financial services (Reliance

Capital Ltd) and the generation and distribution of power (Reliance Infrastructure

Limited).

Reliance – ADA Group’s flagship company, Reliance Communications, is India's largest

private sector information and communications company, with over 80 million

subscribers. It has established a pan-India, high-capacity, integrated (wireless and

wireline), convergent (voice, data and video) digital network, to offer services spanning

the entire infocomm value chain.

Other major group companies — Reliance Capital and Reliance Infrastructure — are

widely acknowledged as the market leaders in their respective areas of operation.

ABOUT SH. DHIRUBHAI AMBANI

Few men in history have made as dramatic a contribution to their country’s economic

fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left

behind a legacy that is more enduring and timeless.

As with all great pioneers, there is more than one unique way of describing the true

genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,

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the leader of men, the architect of India’s capital markets, the champion of shareholder

interest.

But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.

In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector

enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely

US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this

fledgling enterprise into a Rs 60,000 crore colossus—an achievement which earned

Reliance a place on the global Fortune 500 list, the first ever Indian private company to

do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when

Reliance Textile Industries Limited first went public, the Indian stock market was a place

patronised by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors

to participate in the unfolding Reliance story and put their hard-earned money in the

Reliance Textile IPO, promising them, in exchange for their trust, substantial return on

their investments. It was to be the start of one of great stories of mutual respect and

reciprocal gain in the Indian markets.

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the

greatest growth stories in corporate history anywhere in the world, and went on to

become India’s largest private sector enterprise.

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Through out this amazing journey, Dhirubhai always kept the interests of the ordinary

shareholder uppermost in mind, in the process making millionaires out of many of the

initial investors in the Reliance stock, and creating one of the world’s largest shareholder

families.

CHAIRMAN'S PROFILE

Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D

Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural

Resources limited.

He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of

Information and Communication Technology, Gandhi Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of Reliance

Industries Limited (RIL), India’s largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally

involved in every aspect of the company’s management over the next 22 years.

He is credited with having pioneered a number of path-breaking financial innovations in

the Indian capital markets. He spearheaded the country’s first forays into the overseas

capital markets with international public offerings of global depositary receipts,

convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to

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raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the

company in January 1997.

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HISTORY OF RELIANCE COMMUNICATION

Late Dhirubhai Ambani had a vision of making tools of communication available to

commoners thereby allowing them to overcome barriers of mobility. Likewise, Reliance

Communications is capable of delivering services covering entire gamut of information

and communication value chain. Their products and services include infrastructure

setting, applications and consultancy.

Brief history

Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000

onwards laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.

Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was

established in New Delhi in same year. Also in that year, Reliance Communications

commissioned their 1st optic fiber backbone. In 2005, this company launched global

roaming facility and CDMA services. Reliance Communications was formed in 2006 and

listed in Bombay and National stock exchanges.

Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-

2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's

foremost truly integrated telecommunications service provider. With a customer base of

over 36 million including close to one million individual overseas retail customers,

Reliance Communications ranks among the top ten Asian Telecom companies. Its

corporate clientele includes 600 Indian, 250 multinational corporations and over 200

global carriers and owns and operates the world's largest next generation, IP enabled

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connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable

systems in India, USA, Europe, Middle East and the Asia Pacific region. For more

information, visit:

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D

Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural

Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and

Communications Technology, Gandhinagar

An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is

credited with pioneering several financial innovations in the Indian capital markets. He

spearheaded the country’s first forays into overseas capital markets with international

public offerings of global depositary receipts, convertibles and bonds.

Under his chairmanship, the constituent companies of the Reliance ADA group have

raised nearly US$ 3 billion from global financial markets in a period of less than 15

months.

Shri Ambani has been associated with a number of prestigious academic institutions in

India and abroad.

He is currently a member of:

Wharton Board of Overseers, The Wharton School, USA

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Board of Governors, Indian Institute of Management (IIM), Ahmedabad

Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha –

Upper House, Parliament of India, a position he chose to resign voluntarily on March 25,

2006.

Select Awards and Achievements

Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India –

TNS, December 2006

Voted the ‘Best role model’ among business leaders in the biannual Mood of the

Nation poll conducted by India Today magazine, August 2006

Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards

Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management

Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India

Economic Forum (WIEF) in recognition of his contribution to the establishment of

Reliance as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and

Finance' and was introduced as the only 'new hero' in Business and Finance from India,

June 1999.

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VISION OF RELIANCE COMMUNICATION

VISION

“We will leverage our strengths to execute complex global-scale projects to facilitate

leading-edge information and communication services affordable to all individual

consumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance business

productivity.

We will also generate value for our capabilities beyond Indian borders and enable

millions of India's knowledge workers to deliver their services globally.”

Reliance Communications is now among the three most valuable private sector

companies in India, and the five most valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and

strengthen its network coverage across India and the rest of the world.

In addition to organic growth, Reliance Communications will leverage the advantages

derived from this impressive financial platform to explore and pursue any significant

Opportunities available in the telecommunications sector. "We are currently evaluating a

number of inorganic opportunities in select international markets to further expand our

footprint," Ambani said.

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Reliance Communication’s One India, One Tariff plan allowed millions to connect across

India at just one rupee a minute. The company was the first one to break the Rs 1,000

entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.

As per its expansion plan, Reliance Communications will have the single largest wireless

network in the world, covering over 900 mn Indians or more than 15% of the global

population. It will cover 23,000 towns or every single Indian habitation with a population

of over 1,000. Reliance Communications will cover almost 100% of all rail routes,

providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters

every day. It will also cover almost 100% of all national highways, and 84% of all state

highways, giving millions of users the power to talk, text, surf, play, chat or simply stay

in touch across nearly the entire length of India's 2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for Reliance Communications is

to improve quality of service and ARPU. Its enterprise business is also not in a position

to compete with the global majors. Stock market valuations may boost the fortunes of an

entrepreneur, but Ambani needs to address the issues faced by the growing mobile

customer base, especially in India, where bureaucracy takes pride in checking the

businessman.

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CORPORATE PROFILE

Organizations, like individuals, depend for their survival, sustenance and growth on the

support and goodwill of the communities of which they are an integral part, and must pay

back this generosity in every way they can... This ethical standpoint, derived from the

vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA

Group.

While we strongly believe that our primary obligation or duty as corporate entities is to

our shareholders – we are just as mindful of the fact that this imperative does not exist in

isolation; it is part of a much larger compact which we have with our entire body of

stakeholders: From employees, customers and vendors to business partners, eco-system,

local communities, and society at large.

We evaluate and assess each critical business decision or choice from the point of view of

diverse stakeholder interest, driven by the need to minimize risk and to pro-actively

address long-term social, economic and environmental costs and concerns.

For us, being socially responsible is not an occasional act of charity or that one-time

token financial contribution to the local school, hospital or environmental NGO. It is an

ongoing year-round commitment, which is integrated into the very core of our business

objectives and strategy.

Because we believe that there is no contradiction between doing well and doing right.

Indeed, doing right is a necessary condition for doing well.

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Board of Directors

Shri Anil D. Ambani - Chairman

Prof. J Ramachandran

Shri S.P. Talwar

Shri Deepak Shourie

Shri A.K.Purwar

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ORGANIZATIONAL SET UP

CHAIRMAN

PRESIDENT PRESIDENT PRESIDENT

(PRESONAL BUSINESS) (ENTERPRISES BUSINESS) (HOME BUSINESS)

SENIOUR V.P

V.P

GM

DGM

AGM

SENIOUR MANAGER

MANAGER

DUPTY MANAGER

ASST. MANAGER

MANAGEMENT TRAINING

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Code of Conduct

(Adopted by the Company)

Reliance Anil Dhirubhai Ambani Group of Companies continually reviews corporate

governance best practices to ensure that they reflect global developments. It takes

feedback into account, in its periodic reviews of the guidelines to ensure their continuing

relevance, effectiveness and responsiveness to the needs of local and international

investors and other stakeholders.

The Code of Conduct(s) and Business Policies adopted by the Reliance Anil Dhirubhai

Ambani Group (RADAG) Companies are given here.

Values and Commitments

Introduction

Every significant management decision has ethical value dimensions. Managing ethics is

particularly relevant for RADAG Companies today because it is critical to understand

and manage highly diverse values in the workplace. Attention to business ethics is critical

during times of fundamental change – times much like those faced now by businesses

like ours. In times of such fundamental change, values that were previously taken for

granted are now strongly questioned. Many of these values are no longer followed.

Consequently, there is no clear compass to guide us through complex dilemmas about

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what is right or wrong. To that end, RADAG Companies’ Values and Commitments are

presented here. These should be used to guide our actions in business conduct.

Ethics and Values at RADAG Companies

Background

At RADAG Companies, the issue of ethics is simple: it is a simple process that involves

defining what is right or wrong, and then doing the right thing. Ethics Management at

RADAG Companies is about values and associated behaviors. It is a process of defining

values and ensuring that corporate and individual employee behaviors epitomize those

values. We at RADAG Companies believe that any business conduct can be ethical only

when it rests on the nine core values of Honesty, Integrity, Respect, Fairness,

Purposefulness, Trust, Responsibility, Citizenship and Caring. Strong commitments to

these high values have long been building principles for RADAG Companies. These

values are not to be lost sight of by anyone at RADAG Companies under any

circumstances irrespective of the goals that are intended to be achieved. To us, means are

as important as the ends. Though the deeper significance of these values for us can not be

captur ed in words, a brief description of what we really feel about these virtues is

outlined below:

Honesty

We are committed to be truthful in all our actions. We strive to be honest and forthright

with one another and with all our stakeholders.

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Integrity

RADAG Companies insists on honesty, integrity and fairness in all aspects of its business

and expects the same in its relationships with all those with it does business. There exists

a clear vision and picture of integrity throughout RADAG Companies. Our reward and

promotion systems are aligned with this vision of integrity. Upholding the RADAG

Companies reputation is paramount. We are judged by how we act. Our reputation will be

upheld if we act with integrity in all our dealings, even at a personal level, and we always

do what we think is right at all times. We say what we mean, and deliver what we

promise, and promise to stand for what is right. We always honour all our commitments.

We stand for loyalty and trustworthiness.

Respect

We are committed to treat everyone fairly and with respect and dignity. We appreciate

and value the skills, strengths, and perspectives of our diverse workforce. We request the

uniqueness of each employee. We believe that each employee makes a meaningful

contribution in RADAG Companies’ success.

Fairness

RADAG Companies is firmly committed to fairness and objectivity in all its action and

interactions. Justice and fairness imbibed in the Organization’s fabric ensure procedural

fairness, impartiality and consistency in RADAG Companies operations.

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Purposefulness

RADAG Companies sees its activities in terms of higher purposes and ideals. This

purposefulness is a way of operating which ties RADAG Companies to its environment

at a mutually beneficial dimension.

Trust

We endeavor to foster a participatory work environment where trust and confidence

between team members is spontaneous. We always encourage teamwork with open,

candid and speedy communication.

Responsibility

Our employees are expected to demonstrate highest levels of personal responsibility and

continually affirm that they are responsible to themselves for the pursuit of excellence. At

RADAG Companies accountability is individual rather than collective. Our employees

are committed and enthusiastic to assume responsibility for actions for the organization.

Citizenship

We are a fiercely patriotic company, fully committed to achieving and participating in

every conceivable way in the progress and integrity of India. We are committed to obey

all the law s of India and the countries in which we do business and to do our part to

make the communities in which we live better.

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Caring

Compassion, sharing and kindness are values that we try to inculcate in our decision

making process to achieve fairness. It is imperative that each one of us gets intensely

driven from the heart towards upholding of these values in our day to day conduct. This

initiative will further stimulate the creation and maintenance of a highly ethical work

environment.

Commitments

Background

A firm belief that every RADAG Companies team member holds is that the other

person’s interests count as much as his / her own. It is not surprising that RADAG

Companies has always been able to strike a mutually profitable equilibrium with ease

while interacting with diverse internal and external stakeholder groups. RADAG

Companies strives to make the good of these diverse stakeholder groups as part of its

good. RADAG Companies recognizes that maintaining the trust and confidence of all its

stakeholders is crucial to its continued growth and success. We are aware that a company

must be an integral part of the society in which it operates: that it must fulfill a number of

different expectations – financial, social and environmental: and tha t there is no

substitute to being right. We seek success by being sensitive and alive to the interests and

concerns of others in the society, and by working constructively with them to find

solutions of mutual benefit. In pursuit of these values outlines above, we are committed

to the ethical treatment of all our stakeholders.

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Commitment to Stakeholders

In all our relationships we demonstrate our steadfast commitment to all our stakeholders:

Our employees

RADAG Companies recognize that its commercial success depends on the full

commitment of all employees. We are committed to respect the human rights of our

employees. We strive to treat our employees with honesty, just management, due dignity

and fairness. We are committed to provide our employees with a good, safe and healthy

environment and competitive terms and conditions of service. RADAG Companies

promotes the development and best use of human talent. It encourages the involvement of

employees in the planning, direction and fair appraisal of their work. The employees are

also encouraged to participate in the application of these ethics and values within the

company.

Our customers

We are committed to produce reliable, world-class quality products and services,

delivered on time, at a fair price. RADAG Companies strives to win and maintain

customers by developing and providing products and services which offer value in terms

of price, quality, safety and environmental impact, which are supported by the requisite

technological, environmental and commercial expertise.

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Our environment

RADAG Companies are committed to acting as a concerned and responsible community

participant reflecting all aspects of good corporate citizenship. RADAG Companies are

committed to achieving the global standards of health, safety and environment. RADAG

Companies works with its community by volunteering and supporting education, medical

welfare and other worthy causes that lead to sustainable development.

Our shareholders

We are committed to pursuing sound growth and earnings objectives and to exercising

prudence in the use of our assets and resources. Enhancing shareholder value remains the

prime driving force of RADAG Companies’ business and financial decisions. We will

ensure our success by satisfying our customers and increasing shareholder value.

Our lenders and other investors

We are committed to truthful disclosure of all material facts and the regular and timely

payment of all our debt service obligations.

Our Suppliers and other service providers

We are committed to fair competition and the sense of responsibility required of a good

customer.

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The government

RADAG Companies are fiercely patriotic company and is enthused and proud to be a

home-grown enterprise. We are committed to the payment of all-applicable taxes and

duties and adherence to allapplicable laws and regulations.

Ethics Management

RADAG Companies have established an elaborate Ethics Management Organization to

underscore our commitment to ethical conduct throughout our Company. It is a key part

of vigorous corporate-wide efforts to p romote a positive and ethical work environment.

Ethics Compliance Process

RADAG CompaniesCode of Ethics and Business Policies are applicable to: · all

personnel in the management cadre; and · all full-time consultants, representatives,

suppliers, contract ors and agents Applicability of the code and policies to other

employees will be reviewed at a later date.

Step 1 : Adoption and Acceptance of the Code and Policies

All employees should adopt and accept the code and policies with immediate effect. A

letter containing an affirmation / undertaking to that effect will be kept on record from

each employee in and above the management cadre. This will be a one-time requirement.

Such acceptance of the code and the policy will be considered as an automatic

amendment of the terms and conditions of employment as outlined in the letter of

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appointment. Refusal by an employee to accept this policy / code will lead to his / her

dismissal.

Step 2 : Disclosure

Every person covered under this code shall submit, no later than fifteen days from the

date of the acceptance letter as explained in step 1, to the Ethics Office all the

information required for the implementation and enforcement of the Code of Ethics. This

will also be a one-time requirement

Step 3 : Annual Reporting

Every person covered under this code shall file, before each January 1, with the Ethics

Office: · an affirmation of personal compliance with Code of Ethics and Business

Policies in the preceding year, and · a statement listing all his potential conflicts of

interest as defined in the Code of Ethics, or if there are none, a statement to that effect. ·

the duly filled questionnaire on ethics compliance; and · the duly filled information

disclosure forms.

Step 4: Compliance review process

The Ethics Compliance Process comprises of the following:

1. Employees are urged to resolve all conflicts of interest and violations of the policy by

self-regulation.

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2. Ethics Office will use information collected from the disclosure and annual report

process and if required obtain additional information to ensure that no conflict of interest

or violation of ethics policy exists.

3. Conflicts of interest and violation of the policy will be promptly resolved by

immediate termination of relevant contracts and / or appropriate disciplinary action.

4. For current year (2006 ), all conflicts of interest and violation of the policy will be

resolved by termination and / or disciplinary action within 15 days of acceptance of the

policy / code.

The employee should note the following details:

All actual / existing conflicts of interest and violations of the code should be promptly

resolved by the employee by the process of self-regulation involving immediate

termination of relevant contracts / arrangements. If the employee cannot for any reasons

resolve conflicts and violations by self-regulation, he or she should to seek clarification

of, and discuss questions about, each actual or potential conflicts and violations of the

policy with the Ethics Office. Each actual or potential conflict of interest or violation of

policy should be reported promptly with full disclosures to the Ethics Office as soon as

the conflict / violation arise. Employee must also note the conflicts / violation in his / her

annual business ethics report. Requests for a conflict of interest and violation of policy

determination will be reviewed on a case-by-case basis. The request should include, as a

minimum, the following information: A description of the employee’s duties and

responsibilities with RADAG Companies . In respect of actual or potential conflict of

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interest, a description, in general terms, of the proposed outside activities to be performed

by the employee, including the name, product lines, and market of the outside company

or business in which the employee proposes to become involved.

A description of the relationship of the outside company or business to RADAG

Companies , if any (for example, supplier, customer, similar products o r, competitor).

The proposed level of the employee’s involvement in, or proposed position to be held

with, the outside company or business (for example, owner, employee, representative,

consultant, advisor). Any other details in respect of an actual or p otential violation of the

code. If the situation is deemed not to be a potential conflict of interest or a violation of

the code, management should notify the employee of the decision in writing. When the

potential conflict of interest or a violation exists and it is considered to be unacceptable

the Ethics Office should promptly resolve the matter by initiating the actions that lead to

termination of relevant contracts and / or appropriate disciplinary action. All information

disclosed to management as required by this code shall be treated confidentially, except

to the extent necessary to protect the Company’s interest; principles of natural justice

would be applicable to the decisions and review processes of the Ethics Office.

Step 5: Ongoing Counseling and Ethics Education

In order to support its ethics programme, RADAG Companies will develop a

comprehensive ethics education and communication programme. These programmes will

be developed to provide employees with job-specific information to raise their level of

awareness and sensitivity to key ethical issues. While strongly recommending that

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employees err on the side of the caution, to begin with, here are some practical ways to

hone individual sensitivities towards ethical dimensions in decision making.

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PRODUCTS AND SERVICES

MOBILE

Reliance Base Phone

Reliance Mobile

Reliance Data Card

Reliance Voucher, E-Recharge

Reliance PCO

Reliance Broad Band

STD CALLING CARD

MRP TALKTIME VALIDIY ON-NET

(NIGHT)

OTHER

RS. 95 84.66 1 5DAY 1.25

RS. 115 102.35 15 DAY 1.20

RS. 125 111.25 15 DAY 1.20

RS. 225 200.25 30 DAY 1.10

RS. 280 249.20 30 DAY 1.10

RS. 525 467.25 30 DAY RS. 0.40 RS. 1.00

RS. 650 578.50 30 DAY FREE RS. 1.00

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PRODUCTS

TOP

UPs

Rs. 55

Rs. 77

Rs. 210

Rs. 310

Rs. 510

FULL T.T of 55 (off net 43+on net 12)

FULL T.T of 77(off net)

TALK TIME of Rs. 222 (off net)

TALK TIME of Rs. 333 (off net)

TALK TIME of Rs. 555 (off net)

STVs

Rs. 195

Rs. 496

Rs. 35

Rs. 79

Rs. 49

Rs. 99

Rs. 98

Local on-net mobile unlimited FREE (validity 30 days)

Local & STD on-net mobile unlimited FREE (validity 30 days)

All STD@ Rs. 1 per minute (validity 30 days)

All Local@ Rs. 0.50/min and all STD@ Rs.1/min (valid. 30

days)

On-net Local@33PAISE, Off-Net Local@49 Paise (valid. 30

days)

On-net Local@33PAISE, Off-Net Local@Paise, all STD@99

Paise (30D)

On-net Local FREE between 10PM to 8AM& other local@50

paise (30D)

Rs. 250 FREEDOM TARIFF, TALKTIME Rs. 147.5 AND

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RCVs Rs. 888

VALIDITY 30 DAYS

F.T, TALKTIME RS. 888 AND VALI. OF 8 MONTHS

UN-

LIMITED

Rs. 399

Rs. 499

Rs. 533

Talk Time 175/ & Local On-net Unlimited FREE ( 30 days)

Local Reliance Mobile & Reliance Smart Unlimited FREE

( 30 days)

Talk Time Rs. 399.37 & Local On-net FREE B/W 11pm to

6am, ( 30 D)

E-SMS Rs. 49 500 LOCAL SMS FREE & VALIDITY 30 DAYS

RELIANCE MOBILE HAND-SET

MOBILE CUSTOMER PRICE RETAILAR PRICE

RD LG 3000 1199/- 1165/-

RD LG 3500 1299/- 1265/-

RD LG 3600 1799/- 1690/-

RD LG 6100 2699/- 2540/-

FULL NAME OF SOME KINDS OF SERVICE

LTV – Life Time Validity

CAF – Customer Application form

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GSK – Get started Kit

FWP – Fix Wireless Phone

STV – Special Tariff voucher

OTAF – Over The Air Fulfillment

FRC – First Recharge Coupon

GSM – Global System of Mobility

CDMA – Code Dual Module Assessment

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Mobile :   CDMA  |  GSM

Wireless Phone

Wireless Terminal

BlackBerry  

Roaming  

BroadNet

Reliance Landline

Reliance Netconnect

R World :   CDMA  |

GSM

Reliance Global Call

Reliance Passport

  Reliance IPTV

  Common Service Center

BlackBerry  

Office Centrex E1DID

One Office Duo

Audio Conferencing

Reliance PCO

Toll-Free   ITFS

Broadband    

Business Broadband

Internet

Leased Line   IPLC

Ethernet Leased Lines

Virtual Private Network

(VPN)

Wireless Data VPN

Video Conferencing

Internet Data Center (IDC)

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Mobile :  

CDMA 

Prepaid

Designed for Your Calling Needs

Reliance Mobile postpaid plans are 'designed to fit' your calling needs. If you are looking

for some great tariffs, we are sure to have one appropriate for you. You can choose your

plan from a variety of affordable tariff plans.

Local Plans

Plan name

SP 149 Super 199 Grou

p

Super

199 Loca

l

NJ 250 RJ

JAADU 249

NJ 750 Plan

My local 299R

My MBL Unltd Onnet

770

Rental 124 199 199 250 249 750 299 770

Clip 25(optional)

0 0   0 00  

Plan Charges 0 0 0   0 0    

Monthly commitment 124 199 199 250 249 750 299 770

Free SMS(Rs) NA 0 0   0 NA    

Free intra circle talk time worth Rs.

NA 0 0150

(Local)

150 Local

& Intra - Onnet

+ Offnet

Rs.150 (Intra &

Intercircle) = 1500

onnet mins [email protected]/

min

Rs 150 Loca

l onnet & Rs 150 local offnet

0

33

Intra circle                

On Net 0.5 0.05 0.49 0.5 0.50 0.15

0.50

Onnet Mobile

=0 Onnet others@ .50p

Cell 0.5 1 0.49 0.5 0.50 0.8 0.50 0.50

Fixed 1 1 0.49 0.5 0.50 1.2 0.50 0.50

Inter circle                

On Net 1.5 1.5 1.5 1.5 1 1.5

1.5

Onnet Mobile

=0 Onnet others@ Re.

1

Cell 1.5 1.5 1.5 1.5 1 1.5 1.5 1

Fixed 1.5 1.5 1.5 1.5 1 1.5 1.5 1

International                

US, Canada,Fixed Lines in Europe,Australia,Newzealand and South East Asia

6.40 6.40 6.40 6.40 6.4 6.40 6.40 6.40

Mobile phones in  Europe, SAARC,Gulf,Middle East,UAE,Africa and Rest of the world.

9.19 9.19 9.19 9.19 9.19 9.19 9.19 9.19

Bissau,Nauru,Norflok island,Sao Tome,Sakhalin,Solomomn Island,Tokelau,Tuvalu,Vanuatu

40.00 40.0040.0

040.00 40 40.00

40.00

40.00

Rate /SMS(164 characters)

Local SMS 1 1 1 0.5 0.5 1 1 0.5

National SMS 2 2 2 2 1 2 2 1

34

International SMS 5 5 5 5 5 5 5 5

Roaming Rates                

Local                

Onnet 1 1 1 1 1 1 1 1

Off net 1 1 1 1 1 1 1 1

Landine 1 1 1 1 1 1 1 1

STD 1.5 1.5 1.5 1.5 1 1.5 1.5 1

Incoming 1 1 1 1 1 1 1 1

Post paid

Load it forget it Discover the power of prepaid. No more headaches of paying

monthly rents, or the shock of running up huge bills. Our prepaid plans are specifically

designed to suit each and every budget. We offer a wide choice of plans with economical

tariff rates.:

Basic Plan:

Tariff

All Local Calls Rs. 0.99

All STD Calls Rs. 1.50

RoamingAll Incoming & Local Outgoing calls  Rs.1.00

All STD Outgoing calls  Rs.1.50

35

International Call Rates :

Countries/Region

New Tariff

One

Nation

Plans

All other

Plans

USA, Canada, Fixed lines in Europe, Australia,

New Zealand

Rs.6.00 per

min.

Rs.6.40

per min.

Mobile phones in Europe, Bangladesh, Bhutan,

Maldives, Gulf, Middle East, UAE, Africa, Rest of

World

Rs.8.00 per

min.

Rs. 9.19

per min.

Cook Island, Cuba, Diego Garcia, Guinea Bissau,

Nauru, Norfolk Island, Sao Tome, Sakhalin,

Solomon Island, Tokelau, Tuvalu, Vanuatu

Rs.40.00

per min.

Rs. 40.00

per min.

Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second

National Roaming :

All Incoming & Local Outgoing calls Rs.1.00

All STD Outgoing calls Rs.1.50

SMS Local Rs.1.00

Application Rs.3.00

National Rs.2.00

36

international Rs.5.00

SMS 51234.

Get tips on lifestyle, sports, news cricket scores, entertainment and a whole lot more. Just

SMS 51234.

Reliance Mobile World.

Experience movie clips, music, TV news channels, live cricket updates and more only on R

World just at the press of a button. (Available on select handsets)

Reliance Netconnect.

Get connected to the Internet instantly and experience high speed access of up to 144 Kbps,

even while you're on the move. With RIM Prepaid's revolutionary Reliance Netonnect.

Value-added services at the best rates

Voicemail retrieval will be charged at local call rates to RM i.e. 99 paise per minute.

Reliance Netconnect has no rental, Just usage charge.

More coverage. More clarity. More affordable.

A 80,000 km seamless, pan-India fibre optic backbone ensures a congestion free network

and almost zero call drops, in addition to superior voice clarity in every corner of the

37

country.

GO MOBILE WITH RELIANCE MOBILE PREPAID'S UNBEATABLE OFFER

For further details contact any of our Reliance Worlds / Authorised Retail Centers /

Independent Sales Agents or call 30336969

Conditions Apply. Incoming calls are free in home circle only and not while Roaming.

Reliance Communications Limited reserves the right to withdraw and or alter any of the

terms and conditions of this offer at any time without prior notice. For circle definition click

here. This brochure contains information for the Guidance of customers without creation of

liability. Marketed by Reliance Communications Infrastructure Limited.. Internet services

provided by Reliance Communications Infrastructure Limited

GSM

India's best tariff plan...

Welcome to Reliance Mobile GSM Service with 3G Ready network capabilities.

Reliance Mobile is the only operator in the country with CDMA and GSM dual

technology. Our next generation GSM network lets you enjoy seamless coverage across

India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets

you e-mail, MMS, download videos, get live cricket scores, listen to music of your

choice, blog and even surf the Net. All this made vey simple, flexible and convenient to

meet your every demand.

38

So let's get started and explore our unparalled services that will bring alive your

conversations and enrich your every experience like never before.

Base Tariff Plan

All Local/Intra Circle Calls Rs.1.00

All STD Calls Rs.1.50

Roaming

All Incoming

& Local

Outgoing

calls

Rs.1.00

All STD

Outgoing

calls

Rs.1.50

SMS

Local Rs.1.00

Application Rs.3.00

National Rs.1.50

international Rs.5.00

International Call Rates :

Countries/Region All other Plans

USA, Canada, Fixed lines in Europe, Australia, New Rs.6.40 per min.

39

Zealand

Mobile phones in Europe, Bangladesh, Bhutan, Maldives,

Gulf, Middle East, UAE, Africa, Rest of World

Rs. 9.19 per min.

Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru,

Norfolk Island, Sao Tome, Sakhalin, Solomon Island,

Tokelau, Tuvalu, Vanuatu

Rs. 40.00 per min.

BLACK BERRY

It's smart and stylish!

BlackBerry® from Reliance Mobile is empowered with a smart CDMA technology that

allows faster downloads of emails and attachments, faster internet browsing, instant

chats, and much more. Whether you are a working executive, a student, a professional or

a businessman operating on your own, BlackBerry® from Reliance helps you

communicate better and stay connected, always

40

Easy communication with colleagues, friends and family:

Experience clarity and reach on through the Reliance network across 15, 000 towns and 4

lakh villages as well as key national highways and major railway routes in India on

BlackBerry® .

Sending/receiving e-mails:

With the BlackBerry® from Reliance Mobile , you can easily send/receive pop3 enabled

e-mails from wherever you are

Text & Multimedia Messaging

communicate with your colleagues through an easy mode of SMS & MMS

Instant messaging

You shouldn't have to quit chatting just because you're away from your computer. now,

you can stay in touch with all your Im contacts just about anytime on yahoo!® Messenger

and googletalk™ from wherever you choose. On your BlackBerry®from Reliance

Mobile smartphone you'll find many of the same desktop instant messaging features you

already know and love.

Organize work efficiently:

41

You can organize your work and schedule your activities easily with a BlackBerry®

device from Reliance Mobile.the BlackBerry® is packed with applications, which

include:

calendar

address book

task list

memo pad

calculator

42

RESEARCH METHODOLOGY

A Research Design is the framework or plan for a study which is used as a guide in

collecting and analyzing the data collected. It is the blue print that is followed in

completing the study. The basic objective of research cannot be attained without a proper

research design. It specifies the methods and procedures for acquiring the information

needed to conduct the research effectively. It is the overall operational pattern of the

project that stipulates what information needs to be collected, from which sources and by

what methods.

RESEARCH PROBLEM

Collection of Data of other companies –Tata indicom, Airtel & BSNL

Retailers some time gives wrong data

Limitation of time and money

RESEARCH OBJECTIVE

To know the demand of Rcom bundle offer along with LGRD 3000 and 6100

as Ill as the demand of Rcom Bachat pack Sim in the market

To help in development and introduction of new product

To identify the company position among competitors

To determine those factors which persuade retailers for sale of RCOM

sims/product

To find out which type of schemes retailers prefer and why?

43

To study the effect of irregular supply on the sale of the product

SUB OBJECTIVE

To compare the Airtel and Tata indicom Bundle offer with RDLG

3000, 3500 & 6100 for analyzing the status of RCOM Bundle Offer

To identify the Market share of RCOM

To find out the basic problems of retailers

To find out the performance of Distributor

To find out the basic problems of Channel of Distributor

To find out the Claims pending of Retailers

INFORMATION REQUAREMENT

Complete Price structure of Rcom, Airtel & Tata indi.offer which includes

Sim Processing Fees

Discount Offered

Schemes offered

Service Tax

SOURCES OF INFORMATION

Data collected from the Company

Secondary Data

Internet

Retailers

44

Distributor

Sales Executives

Other Trainees (Runner)

45

FINDINGS

RELIANCE COMMUNICATION LIMITED

Strength

Low Entry Cost

Commission Structure

Fast Activation Process

Network

Connectivity

Data GPRS

Weakness

Branding Image

Distribution problem

Limited product portfolio- Only

Mobile

Lack of Competitive Strength

Limited Budget

Opportunity

Preference of GSM over CDMA

New Specialist Application

Rural Telephony

New Market, Vertical, Horizontal

Competitors` Vulnerabilities

Threat

Political destabilization.

New Entrants

IT Development

Market Demand

Seasonality, Weather Effects

46

PROBLEM BEING FACED

Lack of communication between retailers and distributor

Lack of improper distribution channel

Competitors

Not regular visit of DSE and Runner

All retailers are not aware of new scheme of RCOM

Lack of sales promotion and advertisement

Retailer doesn’t get claim at proper time

No visit of TSM or any other person to the retailer’s shop

WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

Customer Satisfaction

Retailer Satisfaction

Increase in Sale

Sales Promotion

Proper Distribution Channel

47

Conclusion

Indian economy is an emerging one and is growing very fast at the average GDP rate 8-

9% so in this emerging market competition level among telecommunication services

provides new players are coming who will necessarily intensify the competition. New

products and new schemes are being offered by the telecom service providers. The need

for large information capacity has grown tremendously due to the demand of real time

information. Telecommunication has now become a major information transmission

system and telecom has undoubtedly emerged as the most important industry in India.

Indian telecom companies are putting in their best offer to rope in major telecom

operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in

synergy with the operation of the Indian companies. Process of acquisition and merger

are in process and future will be only for those companies who have an edge over others

in the field. Service provided and the better quality of network etc. is provided at

affordable cost. In this process of competition it is assumed that only those companies

will survive who adopt suitable market strategy and technology innovation and up

gradation to suit the aspiration and demand of the consumer.

RCOMM cellular ltd. An Anil Ambani Group of cos. Is very fast catching up with the

market by providing cheaper calling rates. The market strategies adopted by its

executives are bearing fruits and the company although being the Second one to enter the

market of Delhi has found a suitable niche and recognition in the consumer. But this is

not a thing for self contentment as the survey reveals that in network, service and

distributor, its place is very far behind to other competitors viz. Airtel, MTNL, and Tata

48

indicom etc. so to withstand the competition resources mobilization and technological

innovation on the part of cos. To upgrade its quality of network and services is urgently

called for.

Market access and growth is alright but the improvement of quality on the above counts

is necessity of the time.

Retailers Finding

Services provided by Retailers: -

All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and

Tariff Voucher of all the cellular service companies present in Delhi zone. Also most of

them provide only pre-paid connection.

Satisfaction: -

Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand,

10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied

with RCOMM brand due to claim pending and the distributor. The retailers don’t get

schemes communicated in time by distributor and distributor does not provide RCV & e-

Top properly.

49

Problems: -

Around 15% of the respondents that there is network problem with RCOMM, on the

other hand they found its competitors viz. Airtel, BSNL, TATA indicom network

connectivity of very good to good level.

Around 16% retailers which are under puja enterprises distributor projected

problem with distributors. They don’t get schemes communicated in time by distributor

and distributor does not provide RCV & e-Top.

Support from company: -

Most of the retailers ensnared that they are supported by the companies’ personnel &

companies’ helpline.

All companies provide POP at right time and in adequate number.

Claim process:-

In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take

60-90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit

0-30 days.

The claim process services of other competitors viz. AirCel, Smart, & Tata Indicom are

almost at par with the IDEA cellular ltd.

50

Bibliography

2007 Annual Corporate Report

RELIANCE COMMUNICATION's Corporate History

Web

www.RELIANCE COMMUNICATION.com

www.google.com

www.wikipedia.org

www.yahoo.com

51