BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer

SocialMedia.orgVideo Case Studies

Devon Eyer

Let the data lead you: Building aninsights-driven social strategy

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell

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Let the Data Lead You: Building an insights-driven social strategy

Devon Eyer (@DevonEyer)

Director, Corporate Social Media

April 2, 2014

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• We planted our flags

• We loved all …we

served all

• We aimed for

amplification

In the beginning …

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Boarding the Clue Train

• We started to

segment

• We learned to listen

• We focused on the

fans

4

The Dawn of Data

• We defined clear objectives and

roles for social media channels

• We focused on specific targets

and learned a lot about them

• We figured out which metrics

mattered

• We set measures for success

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• Fewer channels

• Higher engagement

• More focused fan base

• Richer relationships

6

Try this at home • What are you trying to

achieve?

• Who is your target?

• How is your target using

social media?

• What do they want from you?

• Can you deliver?

(bonus question)

• Do you have the resources to

be effective?

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Questions?

Devon Eyer

Director, Corporate Social Media

Johnson & Johnson

@DevonEyer

About.me/DevonEyer

www.jnj.com

@JNJNews

@JNJCares

Facebook.com/jnj

www.blogjnj.com

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Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell