SocialMedia.org Video Case Studies Devon Eyer Let the data lead you: Building an insights-driven social strategy This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
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BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Devon Eyer
In her BlogWell New York presentation, Johnson & Johnson's Director of Corporate Social Media, Devon Eyer, shares how they are building an insights-driven social strategy.
She explains how they defined clear objectives, roles, and content for each social media channel to reach the highest engagement with fans on those platforms.
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SocialMedia.orgVideo Case Studies
Devon Eyer
Let the data lead you: Building aninsights-driven social strategy
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
1
Let the Data Lead You: Building an insights-driven social strategy