SocialMedia.orgVideo Case Studies
Devon Eyer
Let the data lead you: Building aninsights-driven social strategy
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
1
Let the Data Lead You: Building an insights-driven social strategy
Devon Eyer (@DevonEyer)
Director, Corporate Social Media
April 2, 2014
2
• We planted our flags
• We loved all …we
served all
• We aimed for
amplification
In the beginning …
3
Boarding the Clue Train
• We started to
segment
• We learned to listen
• We focused on the
fans
4
The Dawn of Data
• We defined clear objectives and
roles for social media channels
• We focused on specific targets
and learned a lot about them
• We figured out which metrics
mattered
• We set measures for success
5
• Fewer channels
• Higher engagement
• More focused fan base
• Richer relationships
6
Try this at home • What are you trying to
achieve?
• Who is your target?
• How is your target using
social media?
• What do they want from you?
• Can you deliver?
(bonus question)
• Do you have the resources to
be effective?
7
Questions?
Devon Eyer
Director, Corporate Social Media
Johnson & Johnson
@DevonEyer
About.me/DevonEyer
www.jnj.com
@JNJNews
@JNJCares
Facebook.com/jnj
www.blogjnj.com
8
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
