Transcript
gobluebridge.com
P.C.’s
Tablets
Smartphones
2009 2010 2011 2012 2013 2014
200m
0m
400m
600m
800m
1b
1.2b
1.4b
Connected Device Sales Over Time
Millard Brown Flurry Flurry
gobluebridge.com
• Mobile is the BIGGEST technology shift of this decade. • Massive Scale: There are 1B smartphones in the world today. By 2020, that
number will be more than 2B. • Consumer Adoption of Mobile Apps: The smartphone became the first device
to dethrone the TV as Americans’ most-used technology by daily usage time. • Apps vs. Sites: 86% of time spent in smartphones is in apps, not mobile web. • Business Adoption: Organizations need and want mobile apps but typically
can’t afford, maintain, or standardize the creation and management of $100K+ custom mobile apps with content management and push notification messaging capabilities needed to engage their audience.
• Opportunity: In each of our markets, less than 10% of organizations currently have a mobile app and are missing huge opportunities, as consumers default to mobile apps for content consumption and as their preferred communication channel.
Why Mobile?
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87% of time spent on smartphones is in
apps. 13% is spent on the mobile web.
The average smartphone user spends 2 hours
and 45 minutes on their phone every day.
For the first time in history, Americans now
spend more time on their smartphones than they
spend watching television.
APPS OVERTAKE TV TIME SPENT IN SMARTPHONESAPPS WIN
Why Apps?
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In 2015, marketers plan to make long-overdue expenditures for mobile marketing tools and techniques:
"Until now, many marketers have taken a cautious approach to mobile because it involves so many variables such as different operating systems, devices, and
carriers… Now that more than 50% of American adults are smartphone owners, marketers are compelled to develop mobile strategies that ensure their products
and services can be found and purchased by consumers on the go.”
- Michael McGuire, research vice president at Gartner (2014)
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Organizations Have Two Choices No App or Costly Custom App
That’s like not having a website in 2005. With 1B+ online users, you’d be missing out on a huge market opportunity.
Missed opportunity for engagement
You’ve become irrelevant in the eyes of your
tech-savvy audience
No app? That means:
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APP QUALITY OVER TIME
YOUR APP ONLY GETS BETTER
APP COST OVER TIME
YOUR COST IS PREDICTABLE
Custom app? That means:
Custom apps are best on the first day they go live. With OS changes, updates, and new devices, custom
app quality plummets over time unless significant ongoing investments are made. With Bluebridge,
apps improve every 16 weeks.
Due to the ever-changing nature of operating systems and new devices, the cost of maintaining (not
improving) a custom app increases rapidly over time. Bluebridge apps are offered at a predictable annual cost.
BluebridgeCustom & Competitors
Organizations Have Two Choices No App or Costly Custom App
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So if businesses need apps, but custom apps have foundational flaws, then what’s the solution?
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Bluebridge Mobile App Platform is the Solution
Benefits to the Customer• Continual product improvement - apps are proactively upgraded in
features, stability, and UI/UX • Customers receive a $100,000 app for 1/10 the cost and 1/100 the effort • Customizable implementation service
- Customers can choose self-service or full-service implementation
Single platform. Single code base. WIN-WIN
Benefits to Bluebridge• The more customers we have, the more we’re able to invest in product and R&D • Scalable, automated delivery
- Less than 1 hour each of design and development to provision, implement, and “submit” a mobile app to the iTunes & Google Play app stores
• Customer base with up-sell opportunities: new features, modules, and services • Pure SaaS = 95%+ recurring revenue
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Colleges Events Tourism Churches Associations
Specific Markets Ensure Tight Product/Market Fit
These markets = $1B+ of TAM (# of buyers * avg. ARR p.customer)
We’ve found traction and success in the following verticals:
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Market Leadership
The Bluebridge platform is extensible to virtually any industry:
#1 tourism app
platform
#2 church app
platform
Top 5 college app
platform
Top 5 event app platform
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Press & Awards
"At its current rate of growth, Bluebridge will meet its incentive projections two years early…”
"Revenue is up 200 percent! Those numbers would place Bluebridge in the top 10 of Indiana’s fastest growing companies listed on the annual Inc. 5000.”
- TechPoint
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Not only are we experiencing tremendous success, but our customers are as well..
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Customer Success Stories
Gatlinburg, TN 48K downloads
users spent 17K hours in app in 2014
Hot Box Pizza 20K Sessions from 4K users
iTown Church (1,000 members) 3,500 Sessions each Sunday
8,500 Sessions each week
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User Engagement With Customer Mobile Apps
This success has translated to 90% YoY revenue retention and it’s increasing.
Customer App User Sessions
1,000,000.00
2,000,000.00
3,000,000.00
4,000,000.00
4/1/2014 7/1/2014 10/1/2014 1/1/2015
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Customer Product Utilization
Push Notifications Sent by Customers
0.00
175,000.00
350,000.00
525,000.00
700,000.00
1/14/2014 5/14/2014 9/14/2014 2/14/2015
PRODUCT
gobluebridge.com
bluebridge
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1 pending change MAKE IT LIVE Name
Events
Media
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Series
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Drop any draggables here. Drag the icons to rearrange or remove.
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SYNCHRONIZING
Container Item
Destination
Draggables
Campus
Your App Name
username@email.comAlert text...
Menu Content
CONTENTReal time visualizer
Content pushed to app in less than 30 seconds
Intuitive drag-and-drop functionality
Product
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PUSHSchedule push
notifications ahead of time
500,000 push/month
User personalization ensures relevance, increases opt-ins
bluebridge
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Come by the Festival on the Square today at 3:00pm
Preview Message Date and Time (EDT) Draggables
Send Now Send Later
Don’t forget to sign up for our Last Days of Summer Giveaway
Free Saturday night? The Max Rebo Band is…
October 5, 2014 @ 9:30 am
Thirsty? Get a free smoothie at Java the…
September 26, 2014 @ 12:00 am
Make it a family night! Kids eat free every… September 15, 2014 @ 5:00 pm
Today is the last day to register for the wi... September 13, 2014 @ 6:30 pm
ALERT! I-65 near Ford Town Road is clos…
September 10, 2014 @ 9:20 am
Be sure to check out the hot air balloon ri… September 7, 2014 @ 5:30 pm
The Centennial Celebration has been mov…
September 6, 2014 @ 7:00 pm
Stop by our Visitor’s Center to receive yo… September 1, 2014 @ 12:00 pm
Tonight’s performance of Peter Pan has been… August 25, 2014 @ 2:30 pm
Your App NameCome by the Festival on the Squaretoday at 3:00pm…
Push Time
Menu Push Notifications
LAWRENCE East Side School
East Side Weather2-hour delay today. Classes will begin at 10:00 am.
now
Today Notifications
Product
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ANALYTICS
On-demand app analytics
Demographic and usage data
bluebridge
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Product
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Local BandsConcert
City MonumentAmphitheater
Local Bands Concert
City Monument Amphitheater
Product Improvement Over Time
1.0 2.0 3.0 4.0
Ensures Mobile Excellence
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20%
16%
Trade shows and event exhibition Speaking at conferences Inbound (direct and website) Partnerships Referral (client and network) Outbound campaigns
Outbound prospecting BDRs Outbound prospecting BDMs
How We Drive Sales Pipeline
Leads
SQLs
Won
Marketing Lead Sources
Sales Lead Sources
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