2015 Bluebridge Financing Pitch Deck

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P.C.’s

Tablets

Smartphones

2009 2010 2011 2012 2013 2014

200m

0m

400m

600m

800m

1b

1.2b

1.4b

Connected Device Sales Over Time

Millard Brown Flurry Flurry

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• Mobile is the BIGGEST technology shift of this decade. • Massive Scale: There are 1B smartphones in the world today. By 2020, that

number will be more than 2B. • Consumer Adoption of Mobile Apps: The smartphone became the first device

to dethrone the TV as Americans’ most-used technology by daily usage time. • Apps vs. Sites: 86% of time spent in smartphones is in apps, not mobile web. • Business Adoption: Organizations need and want mobile apps but typically

can’t afford, maintain, or standardize the creation and management of $100K+ custom mobile apps with content management and push notification messaging capabilities needed to engage their audience.

• Opportunity: In each of our markets, less than 10% of organizations currently have a mobile app and are missing huge opportunities, as consumers default to mobile apps for content consumption and as their preferred communication channel.

Why Mobile?

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87% of time spent on smartphones is in

apps. 13% is spent on the mobile web.

The average smartphone user spends 2 hours

and 45 minutes on their phone every day.

For the first time in history, Americans now

spend more time on their smartphones than they

spend watching television.

APPS OVERTAKE TV TIME SPENT IN SMARTPHONESAPPS WIN

Why Apps?

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In 2015, marketers plan to make long-overdue expenditures for mobile marketing tools and techniques:

"Until now, many marketers have taken a cautious approach to mobile because it involves so many variables such as different operating systems, devices, and

carriers… Now that more than 50% of American adults are smartphone owners, marketers are compelled to develop mobile strategies that ensure their products

and services can be found and purchased by consumers on the go.”

- Michael McGuire, research vice president at Gartner (2014)

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Organizations Have Two Choices No App or Costly Custom App

That’s like not having a website in 2005. With 1B+ online users, you’d be missing out on a huge market opportunity.

Missed opportunity for engagement

You’ve become irrelevant in the eyes of your

tech-savvy audience

No app? That means:

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APP QUALITY OVER TIME

YOUR APP ONLY GETS BETTER

APP COST OVER TIME

YOUR COST IS PREDICTABLE

Custom app? That means:

Custom apps are best on the first day they go live. With OS changes, updates, and new devices, custom

app quality plummets over time unless significant ongoing investments are made. With Bluebridge,

apps improve every 16 weeks.

Due to the ever-changing nature of operating systems and new devices, the cost of maintaining (not

improving) a custom app increases rapidly over time. Bluebridge apps are offered at a predictable annual cost.

BluebridgeCustom & Competitors

Organizations Have Two Choices No App or Costly Custom App

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So if businesses need apps, but custom apps have foundational flaws, then what’s the solution?

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Bluebridge Mobile App Platform is the Solution

Benefits to the Customer• Continual product improvement - apps are proactively upgraded in

features, stability, and UI/UX • Customers receive a $100,000 app for 1/10 the cost and 1/100 the effort • Customizable implementation service

- Customers can choose self-service or full-service implementation

Single platform. Single code base. WIN-WIN

Benefits to Bluebridge• The more customers we have, the more we’re able to invest in product and R&D • Scalable, automated delivery

- Less than 1 hour each of design and development to provision, implement, and “submit” a mobile app to the iTunes & Google Play app stores

• Customer base with up-sell opportunities: new features, modules, and services • Pure SaaS = 95%+ recurring revenue

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Colleges Events Tourism Churches Associations

Specific Markets Ensure Tight Product/Market Fit

These markets = $1B+ of TAM (# of buyers * avg. ARR p.customer)

We’ve found traction and success in the following verticals:

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Market Leadership

The Bluebridge platform is extensible to virtually any industry:

#1 tourism app

platform

#2 church app

platform

Top 5 college app

platform

Top 5 event app platform

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Press & Awards

"At its current rate of growth, Bluebridge will meet its incentive projections two years early…”

"Revenue is up 200 percent! Those numbers would place Bluebridge in the top 10 of Indiana’s fastest growing companies listed on the annual Inc. 5000.”

- TechPoint

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Not only are we experiencing tremendous success, but our customers are as well..

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Customer Success Stories

Gatlinburg, TN 48K downloads

users spent 17K hours in app in 2014

Hot Box Pizza 20K Sessions from 4K users

iTown Church (1,000 members) 3,500 Sessions each Sunday

8,500 Sessions each week

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User Engagement With Customer Mobile Apps

This success has translated to 90% YoY revenue retention and it’s increasing.

Customer App User Sessions

1,000,000.00

2,000,000.00

3,000,000.00

4,000,000.00

4/1/2014 7/1/2014 10/1/2014 1/1/2015

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Customer Product Utilization

Push Notifications Sent by Customers

0.00

175,000.00

350,000.00

525,000.00

700,000.00

1/14/2014 5/14/2014 9/14/2014 2/14/2015

PRODUCT

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bluebridge

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1 pending change MAKE IT LIVE Name

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SYNCHRONIZING

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[email protected] text...

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CONTENTReal time visualizer

Content pushed to app in less than 30 seconds

Intuitive drag-and-drop functionality

Product

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PUSHSchedule push

notifications ahead of time

500,000 push/month

User personalization ensures relevance, increases opt-ins

bluebridge

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Come by the Festival on the Square today at 3:00pm

Preview Message Date and Time (EDT) Draggables

Send Now Send Later

Don’t forget to sign up for our Last Days of Summer Giveaway

Free Saturday night? The Max Rebo Band is…

October 5, 2014 @ 9:30 am

Thirsty? Get a free smoothie at Java the…

September 26, 2014 @ 12:00 am

Make it a family night! Kids eat free every… September 15, 2014 @ 5:00 pm

Today is the last day to register for the wi... September 13, 2014 @ 6:30 pm

ALERT! I-65 near Ford Town Road is clos…

September 10, 2014 @ 9:20 am

Be sure to check out the hot air balloon ri… September 7, 2014 @ 5:30 pm

The Centennial Celebration has been mov…

September 6, 2014 @ 7:00 pm

Stop by our Visitor’s Center to receive yo… September 1, 2014 @ 12:00 pm

Tonight’s performance of Peter Pan has been… August 25, 2014 @ 2:30 pm

Your App NameCome by the Festival on the Squaretoday at 3:00pm…

Push Time

Menu Push Notifications

LAWRENCE East Side School

East Side Weather2-hour delay today. Classes will begin at 10:00 am.

now

Today Notifications

Product

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ANALYTICS

On-demand app analytics

Demographic and usage data

bluebridge

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Product

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Local BandsConcert

City MonumentAmphitheater

Local Bands Concert

City Monument Amphitheater

Product Improvement Over Time

1.0 2.0 3.0 4.0

Ensures Mobile Excellence

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20%

16%

Trade shows and event exhibition Speaking at conferences Inbound (direct and website) Partnerships Referral (client and network) Outbound campaigns

Outbound prospecting BDRs Outbound prospecting BDMs

How We Drive Sales Pipeline

Leads

SQLs

Won

Marketing Lead Sources

Sales Lead Sources

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THANK YOU