10 SPORTS SOCIAL MEDIA PREDICTIONS FOR 2012Contents1. Gamification2. Context3. Fan Identification4. Second Screen5. SoLoMo6. Measurement7. Google+8. Emerging Platforms9.…
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Sports and Entertainment Marketing Unit Topics Just what is sports and entertainment marketing? The product is sports and entertainment Choose the channel Economic issues…
1 Excerpts from Professor John A. Davis, Dean-GMBA and MGB and Professor of Marketing, SP Jain School of Global Management Dubai-Singapore-Sydney, and co-author Jessica Zutz…