Luxry & Lifestyle Marketing

Reaching Affluent Professional Athletes, Influencer Elite & High-Powered Executives

AboutRory D. Smith is a dynamic brand builder, luxury and lifestyle marketer and influencer of influencers. Mr. Smith has over 15 years of highly successful national luxury marketing experience, with a proven track record and an exclusive client base that is managed with a high level of personalized service.

He is known to be the very best in his field, and have been instrumental in launching and positioning some of the most successful luxury brands and businesses in the U.S.

Mr. Smith is about results. Results achieved by designing and implementing innovative luxury marketing and sales solutions that ultimately lead to targeted brand visibility, product sales and importantly bottom line profit.

Mission To give luxury brands the “code” that they need to reach, communicate with and

influence the purchasing decisions of the new luxury consumer; Affluent professional athletes, influencer elite and high-powered executives.

To help luxury brands better understand how to communicate and connect with the new luxury consumer in a more meaningful and successful way.

To enable luxury brands to better understand the new luxury consumer and build longer-lasting more profitable relationships with them.

To create memorable experiences between your luxury brand and new luxury consumers.

To influence the purveyors of all things luxury to embrace your luxury brand and make it an integral part of their lifestyle and culture.

Expertise and QualificationsOver 15 years of professional experience in luxury and lifestyle marketing and

sales promotion.

Areas of expertise: Luxury Marketing Influencer Seeding Viral Marketing Social Media New Product Launches Product Endorsement Opportunities Strategic Ad Placements Sponsorship Development Event Development, Management & Execution Market Intelligence & Program Evaluation

ExperienceGlobal Luxury & Lifestyle Brands.

Automotive Wine & Spirits

Mercedes Benz USA MHUSA - Moet & Chandon, Hennessy, Ciroc

Luxury Motors Skyy Spirts -1800 Tequila

Concierge Car Service Pernod Ricard - Jameson, Chivas Regal, StoliHeaven-Hills Distilleries - Hpnotiq

Tobacco Jewelry & Watches

RJ Reynolds Room 101 Silver

Camacho Cigars/Room 101 Cigars

Goldwyn Cigar Company

Media

Elevee Lifestyle Magazine

Education and TrainingEducation

LIFE University, P.H.D. (Passion, Heart, Determination) U.S. Army , Operations & Logistics

ResourcesMr. Smith will utilize his exclusive access to and sphere of influence among

Affluent professional athletes, influencer elite and high-profile executives to get

your luxury brands experienced and purchased by these new luxury consumers.

Utilizing an integrated mix of: Media – Robb Report, Elevee Lifestyle Magazine. Alternative Marketing & New Media – Email, SMS Text, Online Social Networks -

Facebook, Myspace, Twitter, Google Buzz, Youtube. Centers Of Influence – Affluent professional athletes, Agents, Financial Advisors,

Team Owners and Executives, Sports Marketers, Sports Rehab/Training Facilities, Families and Friends., Entertainers

Strategic Partnerships. Product Education & Real-Time Market Research – On-Site Surveys, Online Social

Network Interaction, Formal & Informal Data Gathering.

New Product LaunchesNapoleon Harris Foundation Gala, Chicago, IL

Luxury automotive brand Mercedes Benz wanted to introduce their super-luxurious

Maybach brand to Affluent professional athletes, influencer elite and high-powered

executives. I put together a branded lifestyle entertainment event to showcase the

vehicles, do ride and drives and introduce them to the new luxury consumer. The event

included luxury cars from Maybach, a cigar rolling station, high-end jeweler and was

and drinks by MHUSA/ It was attended by 300 new luxury consumers and influencers.

Influencer SeedingSean “Diddy” Combs, I Am King, Sean John Store Event, Miami, FL

Goldwyn Cigar Company wanted to make a big impact during Super Bowl in Miami

and introduce its luxury cigars to the new luxury consumer and influencer. I created a

partnership between luxury brands Ciroc Vodka and Armand De Brignac and created

real experiences with the brand among new luxury consumers. The cigars were

enjoyed by all in attendance.

Special EventsGeorge Daniels Annual Toy Drive, Chicago, IL

Heaven-Hill Distilleries wanted to introduce their new super-premium liqueur Hpnotiq

to multicultural consumers and influencers. I partnered them with music and

entertainment legend George Daniels for a charitable cause. The brand was

experienced by influencers from music, fashion, sports, film, business, politics and

entertainment Event included luxury cars from Jaguar, a toy collection area, Santa

Claus and his lovely elves. Over $15,000 in toys were collected for needy children.

Passion.Expectation.Results Experienced and multi-talented professional with the passion and the vision to exceed

expectations and deliver superior results. Valued resources and creative innovator to ensure successful outcomes, increase sales and

brand awareness. Ultimately taking your luxury marketing programs, sales and brands to the next level.

Contact 633 East Bowen Unit 1 East Chicago, Illinois 60653 312-545-1800 [email protected]