Direct Logic Sports Marketing Presentation 2012

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Capabilities PresentationSports Marketing Capabilities Overview

Database Marketing Services Presentation

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Sports Marketing || Our Mission

Direct Logic’s Mission is to create successful one-to-one marketing programs that allow our clients to take advantage of the huge potential of direct-to-consumer marketing. We combine traditional business approaches with the latest marketing technologies to produce outstanding results.

There are many technology providers and consultants who claim to do what we do but we know of no firm that brings all the elements together into one, powerful practice.


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World-class websites that attract and build audiences. Powerful search engine marketing programs that ensure high consumers visibility for your brands. Best-practice tools and techniques for building databases of prospects and customers. Highly effective one-to-one marketing communications such as e-mail, online promotions and

catalogs. Advanced analytics that prove the ROI of every program or business we develop.

Sports Marketing || Capabilities and Approaches

Our senior management cut its teeth on one-to-one marketing managing the in the direct marketing era and honed its skills to perfection in the Internet age. Creating highly successful one-to-one marketing programs is our life’s work.

We do this by leveraging a variety of technology tools and best practices to unleash the true potential of your organization’s one-to-one marketing program.


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Our diverse client engagements provide us with unique experiences and perspectives on best-practice online marketing.

Sports Marketing || Some of Our Clients


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DLS technology has been the engine behind the development of many of our client’s businesses. We employ a methodical process to generate new leads and sales:

Front end – Lead Generation

► Search engine optimization

► Search engine marketing (pay-per-click advertising)

► Online promotions

► Direct mail, acquisition through e-mail, print advertising

► Telemarketing, in-person presentation and other direct methods

Back-end – Sales Conversion and Maximization of Customer Lifetime Value

These means for attracting leads and prospects funnels into your site, where there needs to be an effective conversion process.

► Advanced registration processes

► Data storage and manipulation in advanced data warehouse – “Turning data into information”

► Sales and marketing communications through e-mail, direct mail, catalog, etc.

► Direct sales

We tie all of this together with insightful analysis that helps justify every marketing dollar!

Sports Marketing || Demand Creation and Success Maximization


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Sports Marketing || Search Engine Marketing

Currently, the best way to drive quality traffic to your website is through search engine marketing. It drives the most volume at the lowest cost. Using a variety of special tools, along with our status as a Google preferred partner, we are able to deliver sales from search engines at a profit!


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Another specialty of DLS is Search Engine Optimization (SEO). Since online search is the number 1 way that people search for anything, effective SEO is a critical element in new client acquisition.

We help clients with a range of disciplines that get their sites ranked naturally high on all of the search engines.

Even with good website design, there is still optimization that can be done to improve search rankings.

Our team’s SEO discipline can easily integrate with your web designers in a powerful new combination.

Sports Marketing || Search Engine Optimization


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Sports Marketing || Advanced Registration Processes

On average, 60% of people fill out the second page of information. It seems that a majority of people like to share their interests and this is great news for sports marketers.

We create advanced registration processes that gather rich information for your database. We especially like two-step processes that gather minimal information on the first page and more on the second.


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Sports Marketing | DLS Database Capabilities

Direct Logic has built its own marketing database called Revelation™. Revelation™ sits externally to our customer’s internal databases and receives feeds of the information our clients need to market. Once we have this information stored and optimized in our database, we can use it for any marketing initiative you want to pursue.

We have built marketing databases for many clients including Hasbro Toys, The Breeders’ Cup, TVG, Lionel Trains and others.

Our preferred practice is to take exports of our client’s data and incorporate it into our database architecture. That way, you benefit from a best-practices marketing database that simply receives downloads from your various systems and is not invasive into your back-end infrastructure.


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Sports Marketing || Online Promotions

DLS has years of experience building exciting online promotions that engage consumers and build databases. In total, we have recruited millions of new registrants and customers for our clients.


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Sports Marketing || Full Service e-mail Management

Direct Logic specializes in full-service e-mail program management where we will perform all of the necessary services on our client’s behalf.

We believe that this is the most effective means of e-mail management for busy marketing managers. The reason for this is that the e-mail world has become increasingly complicated over the past couple of years. There are now many more things that marketers have to do in order to achieve maximum delivery of their campaigns.

The process is simple. We build creative for you, or take the creative you provide, bake in the best practices and send. All you need to do is approve the e-mail before it is sent to your customers. It is that simple.

DLS can take care of all of the details in this ever-changing landscape so that you don’t have to.


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Sports Marketing || e-Mail Creative

Our design team can create just the right message to get your fans engaged and energized!


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Sports Marketing || Triggered e-mail

Every customer or prospect has different needs. Some are super fans and others are more casual. And some need an extra push to get them to become more loyal. Our triggered e-mail promotions are designed to hit customers with targeted messages at the exact times that they are most responsive and likely to take the next step with your brand or team.


Sports Marketing || Print & Direct Mail

Although our clients are increasingly focused on digital marketing, there is still a role for print and direct mail advertising. Our advertising group works in all channels and can support whatever communications you need to create.

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Sports Marketing || Direct Response TV – Using Google TV

We produce highly effective, yet low-cost, direct response television ads that drive consumer action. We use the Google TV bidding platform to purchase ad space at extremely reduced costs and then track the conversions to demonstrate the ROI that is generated.

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Sports Marketing || Viral Marketing

Our team is skilled at a range of viral marketing techniques that will place your business in front of new consumers who want what you have to offer.


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Our real-time reporting provides marketers with all of the metrics they need to effectively analyze their campaigns.

We offer a number of query and sorting tools to refine your results reporting. You can also review the most granular click and delivery information about a campaign to be able to refine your program any way you want.

Sports Marketing || e-mail Reporting


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Lifetime value analyses are another powerful tool for marketers. Regardless of where a new client comes from, we can measure the cost to acquire that customer and compare it to the lifetime revenue that these customers produce. These kinds of analyses will become increasingly important as marketers begin to invest more heavily in new client acquisition to make their businesses grow.

Sports Marketing || Lifetime Value Analysis

Please note that all of the data is disguised.


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We look at groups in longitudinal studies to determine long-term trends. For instance, with a gaming company, we can look at a variety of statistics to see how different populations are reacting to a variety of stimuli and forces including offers, CRM campaigns, etc.

The above chart shows how we run linear regression lines through large numbers of data points to create directional activity maps.

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Sports Marketing || Longitudinal Analyses

Artificial Data


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Sports Marketing || Contact Information

We thank you for the opportunity to discuss your needs and business objectives. Whether you utilize our full-service offerings, or engage us a la carte, you will find enormous value in our services because we measure your progress at every step.

When you partner with Direct Logic you partner with a team that loves what it does and is passionate about your success.

Please contact Ned Barrett at:

P: (856) 222-0725

M: (856) 465-6300

[email protected]

Direct Logic Sports Marketing Presentation 2012

Documents

marketing databases

consumer marketing

marketing dollar

marketing initiative

direct marketing era

bestpractice online

latest marketing technologies

online search