Documents Sports Marketing Excerpts by John A. Davis For SAP 2014.pdf

1 Excerpts from Professor John A. Davis, Dean-GMBA and MGB and Professor of Marketing, SP Jain School of Global Management Dubai-Singapore-Sydney, and co-author Jessica Zutz…

Documents The Origins of Sports and Entertainment Marketing.

Slide 1 The Origins of Sports and Entertainment Marketing Slide 2 What is SEM? Earliest forms of Sports Marketing started around 1858….first known sporting event to charge…

Documents Sports Marketing Excerpts by John a. Davis for SAP 2014

1 Excerpts from Professor John A. Davis, Dean-GMBA and MGB and Professor of Marketing, SP Jain School of Global Management Dubai-Singapore-Sydney, and co-author Jessica Zutz…