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SLATER RACING PRODUCTS, INC. Motocross Advertising Proposal
24
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Page 1: SRP Motocorss Advertising Proposal

SLATER RACING PRODUCTS INCMotocross Advertising

Proposal

Slater Racing Products Inc (SRP) provides the opportunity for major corporate sponsors to reach a desirable new market segment This is achieved through advertising via products like its exclusive ldquoSlater Skinsrdquo as well as selling corporate sponsorships all targeted to penetrate this fast-growing and lucrative extreme sports market

SLATER RACING PRODUCTS INCMission Statement

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and services has increased accordingly The time is right for Slater Racing Products to take motocross marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day daredevils and rock stars

Freestyle Supercross and Motocross continue to fill arenas around the world

It is the highest rated and most popular event of the summer X-Games and a headlining event on ESPN CBS Live NBC Live Speed TV ABC Wide World of Sports MTV and Fuel TV

Its the only extreme sport that hits not only the youth market but transcends it to a broad NASCAR - like demographic young men families women and kids

Kids love it and know the riders by name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings to the table

They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 2: SRP Motocorss Advertising Proposal

Slater Racing Products Inc (SRP) provides the opportunity for major corporate sponsors to reach a desirable new market segment This is achieved through advertising via products like its exclusive ldquoSlater Skinsrdquo as well as selling corporate sponsorships all targeted to penetrate this fast-growing and lucrative extreme sports market

SLATER RACING PRODUCTS INCMission Statement

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and services has increased accordingly The time is right for Slater Racing Products to take motocross marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day daredevils and rock stars

Freestyle Supercross and Motocross continue to fill arenas around the world

It is the highest rated and most popular event of the summer X-Games and a headlining event on ESPN CBS Live NBC Live Speed TV ABC Wide World of Sports MTV and Fuel TV

Its the only extreme sport that hits not only the youth market but transcends it to a broad NASCAR - like demographic young men families women and kids

Kids love it and know the riders by name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings to the table

They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 3: SRP Motocorss Advertising Proposal

SRP Inc was incorporated in 1995 John Slater founder and CEO has a deep knowledge of the motocross industry as a sports enthusiast professional competitor sports promoter and plastics manufacturer

SRP has been operating for 15 years and has a reputation for high quality and innovation Over the past decade the motocross industry has grown gaining exposure to a wider audience

The demand for our products and services has increased accordingly The time is right for Slater Racing Products to take motocross marketing to the next level

SLATER RACING PRODUCTS INC

No other sport and no other promoter even comes close

Motocross riders are the modern day daredevils and rock stars

Freestyle Supercross and Motocross continue to fill arenas around the world

It is the highest rated and most popular event of the summer X-Games and a headlining event on ESPN CBS Live NBC Live Speed TV ABC Wide World of Sports MTV and Fuel TV

Its the only extreme sport that hits not only the youth market but transcends it to a broad NASCAR - like demographic young men families women and kids

Kids love it and know the riders by name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings to the table

They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 4: SRP Motocorss Advertising Proposal

No other sport and no other promoter even comes close

Motocross riders are the modern day daredevils and rock stars

Freestyle Supercross and Motocross continue to fill arenas around the world

It is the highest rated and most popular event of the summer X-Games and a headlining event on ESPN CBS Live NBC Live Speed TV ABC Wide World of Sports MTV and Fuel TV

Its the only extreme sport that hits not only the youth market but transcends it to a broad NASCAR - like demographic young men families women and kids

Kids love it and know the riders by name

SLATER RACING PRODUCTS INC

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings to the table

They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 5: SRP Motocorss Advertising Proposal

WHY SLATER RACING PRODUCTS

Slater Skins are a unique

product that SRP brings to the table

They create a marketing venue that gives clients maximum exposure and this sets us apart from any other sports marketers in this class

Before

After

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 6: SRP Motocorss Advertising Proposal

Sponsorships and marketing competition is currently smaller scale

individual efforts that have grown from the need that riders and others

have had to raise capital The market itself is newer and full of potential for an organized and

experienced group to capitalize on the growth of the industry

SLATER RACING PRODUCTS INC

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 7: SRP Motocorss Advertising Proposal

We plan to approach this

market with the same

vision that NASCAR had

Create a comprehensive

mainstream media outlet

for high-end corporate

clients to get maximum

product exposure

Slater Racing Products New Marketing Opportunities

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 8: SRP Motocorss Advertising Proposal

We have witnessed the rapid growth of NASCAR in recent yearshellipour sport of AMA motocross is undoubtedly next to earn itsrsquo due The rise in popularity is evident with the start of each season A strong sanctioning body major sponsorships televised events corporate involvement and media coverage are all bringing the sport to the next level

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 9: SRP Motocorss Advertising Proposal

Our Newest Product Slater Shields

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 10: SRP Motocorss Advertising Proposal

The Transporter and VIP Tent

Your Logo Here

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 11: SRP Motocorss Advertising Proposal

Supercross is an indoor venue that starts in January and ends with a season finale in May (Las Vegas) There are 16 rounds (32 races 16 250cc-class races and 16 450cc-class races) that go to

13 states across the country The series is nationally televised on Speed TV and on CBS The 250cc-class 1-hour broadcast and 450cc-class 1-hour broadcast same day and next day The American Motorcycle Association sanctions the series Races are promoted and tickets are

distributed through Feld Entertainment Each round consists of 2 heats with 20 riders After the 2 heat races for each class 250cc and 450cc riders that donrsquot make it into the main event go to a

semi-qualifying race There are separate semi-qualifying races for each heat and class If riders still do not make the cut they go to a ldquoLast Chance Qualifier (LCQ)rdquo Then there is a main event for each class The 250cc class main event is 15 laps with 22 riders while the 450cc class main event

is 20 laps with 20 riders The same riders that race in the Motocross venues also race in the Supercross Series and vice versa

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 12: SRP Motocorss Advertising Proposal

Supercross Why this works for you Total Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip233696Average Pit Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip16693Total Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip741259Average Live Event Attendancehelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip46329

SupercrossOnlinecom Pageviews (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphellip5827731SupercrossOnlinecom Unique Users (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphellip1400937SupercrossOnlinecom Visits (Dec-Apr)helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip1645403

Total One Hour CBS Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip9Average CBS Ratinghelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip064Average Number of Households per CBS Broadcasthelliphelliphelliphelliphelliphelliphelliphellip734667Total Number of Households for all CBS Broadcastshelliphelliphelliphelliphelliphelliphellip6612000

Total One Hour Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip76Total Three Hour Live Speed Broadcastshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip5Average Original Speed Broadcast Ratingshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip017Average Number of Households per Original Speed Broadcasthelliphelliphellip125000Total Number of Households for all Speed Broadcasts6helliphelliphelliphelliphelliphellip156000

Total Number of Supercross Ads within Industry Publicationshelliphelliphelliphelliphelliphelliphellip6

Number of Facebook Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip63017Number of Myspace Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip10295Number of Twitter Followershelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip3837Number of YouTube Viewshelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip795093

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 13: SRP Motocorss Advertising Proposal

Motocross

Motocross Motocross is an outdoor venue that starts in May and ends in September There are 12 rounds (24 races 12 250cc-class races and 12 450cc-class races) that go to 12 states across the

country The series is nationally televised on Speed TV with the 250cc-class 1-hour broadcast and a 450cc-class 1-hour broadcast Live and or next day The American Motorcycle Association sanctions the

series Each round consists of multiple qualifying until each class is filled up with 40 riders per main event Each main event is 30minutes plus two laps The same riders that race in the Supercross

venues also race in the Motocross Series and vice versa

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 14: SRP Motocorss Advertising Proposal

Motocross Why This Works for you

In 2010 the series television package continued to expand as more Americans than ever were able to watch Motocross via our domestic distributionThe series was broadcast nationally across NBC and SPEED TV with NBChosting THREE hours of LIVE television with races from High Point RedBud andUnadilla SPEED TV increased its already extensive coverage increasing their 2010 coverage by 12 and adding FOUR more LIVE hours a pair of 250 races and SEVENTEEN more hours that were broadcast via same- and next-day delaysOur coverage has come a long ways in just two short years whenthe races were often 5-7 days delayed broadcasts on Outdoor Life Networkand SPEED TV

The television ratings on NBC and SPEED TV displayed continuedstrength in 2010 Coverage on NBC remained a strong Fixturewithin NBC Sports The three hour-long broadcasts generated 26million viewersSPEED TV showed a 34 increase in average viewership throughout the 2010 season Specifically viewership of the 450 Class saw a steady 15 increase while the 250 Class showed an average increase of 38 from 2009 to 2010 With 38 Hours of programming 207 Million Households 80 + Countries 6 Continents This is a great fit for any company to Brand their Name104864610486461048646

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 15: SRP Motocorss Advertising Proposal

ldquoMotocross has suddenly become extreme Extremely popular that is The dirt-flinging elbow-bashing event long has been the tattooed bad boy of

motorsports But the recent surge of three variations of the sport has taken motorcross to the masses Arenacross Supercoss and freestyle all have

found strong fan base especially among young fansrdquo ndash USA Today

ldquoSince 2005 when we showed up at the motocross races with our Makita rig our commitment to the fans the teams and the motocross discipline has continued to grow each yearrdquo said Brent Withey

Makita Brand Director ldquoWhen you look out in the parking area itrsquos all about lifted trucks with tool boxes in the back Thatrsquos our customer the one with a power tool in his hand all week and a hand on the throttle all weekend Our partnership with motocross is an awesome opportunity for fans to

experience Makitarsquos leading innovationrdquo

ldquoThe Supercross series can probably make a valid argument theyrsquove usurped NASCARrsquos crown of the fastest growing sport in Americardquo ndash Matt McLaughlin Speedfxcom

Media Buzz

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 16: SRP Motocorss Advertising Proposal

2012 Monster Energy AMA Supercross an FIM World Championship Schedule

January 7 - Angel Stadium - Anaheim CalifJanuary 14 - Chase Field - Phoenix

January 21 - Dodger Stadium - Los AngelesJanuary 28 - Overstockcom Stadium - Oakland

February 4 - Angel Stadium - Anaheim CalifFebruary 11 - Qualcomm Stadium - San Diego

February 18 - Cowboys Stadium - Arlington TexasFebruary 25 - Georgia Dome - Atlanta

March 3 - Edward Jones Dome - St LouisMarch 10 - Daytona Intl Speedway - Daytona Fla

March 17 - Lucas Oil Stadium - IndianapolisMarch 24 - Rogers Centre - Toronto ON

March 31 - Reliant Stadium - HoustonApril 14 - Louisiana Superdome - New Orleans

April 21 - Qwest Field - SeattleApril 28 - Rice-Eccles Stadium - Salt Lake City

May 5 - Sam Boyd Stadium - Las Vegas

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 17: SRP Motocorss Advertising Proposal

Freestyle Motocross is both an indoor and outdoor venue that starts in August and ends in November There are 8 rounds (16 contests Friday and Saturday events at each round) that go to 8 states across the country The series is nationally televised on NBC and regionally on

Fox Sports Net Freestyle Motocross is also included into the Summer X Games and are nationally televised on ESPN2 Each round consists of three rounds of a timed jumping

routines made up by each rider The International Freestyle Motocross Association sanctions the series Races and are promoted and tickets distributed through Feld Entertainment Only a

couple of riders that compete in Freestyle Motocross also compete in the Motocross and Supercross Series They do however have some previous racing experience

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 18: SRP Motocorss Advertising Proposal

Advertising Benefits at the Events

Partnership

We can be very creativeunique with the design and use of logos on all race equipment including the bikes helmets clothing support vehicles and race haulers In addition we will seek other corporate sponsors looking to sell space of the following list of assets

ExposureThe Slater Skins Slater Shield and front fenderHelmets lower jaw areaTransporter hospitality center and display vehicleRacing gear incorporating sponsors brandlogoPit attiremechanics shirtsPit boardsPodium attire and towelWater bottleAwnings and tenting with pit set up10 X 10 display booth within team pits

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 19: SRP Motocorss Advertising Proposal

Rider Uniform ConceptPlace you logo any where

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 20: SRP Motocorss Advertising Proposal

licensing deals could include bull Track side tee shirts sales bull Replica toys (Jakks Pacific)bull Games (THQ)bull Wireless (Boost Mobile)

Licensing Deal Concepts

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 21: SRP Motocorss Advertising Proposal

Media

LogoBrand ID in all media All team references to media will include your nameOn air TV radio and web casts will refer to Company XAll media and marketing rights to team ridersWeekly Team press releases Team website with a sponsor linkIntegrated PR campaignIn-Market media interviewsPublic appearancesRadio Call-InsCharity EventsBenefit from other team and athlete sponsors advertising

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 22: SRP Motocorss Advertising Proposal

The Opportunity

Sponsorship Extensions

Marketingadvertising campaignsProduct integrationBrand launchAthlete appearances at retailers demos concerts etcOn-site autograph signingsHosts of company parties seminars and corporate functionsPR appearances for the brandCo-op promotional programs with teams endemic sponsorsCause marketing ( ie toy drives appearances at Childrenrsquos Hospitals etc)

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 23: SRP Motocorss Advertising Proposal

The Fans are second to none

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1
Page 24: SRP Motocorss Advertising Proposal

Contact InformationJohn Slater

203 878 2379johnsrpinternationalcom

wwwsrpinternationalcom

  • Slide 1