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Documents Media Planning and Buying, Creativity side of Advertising and Copywriting

Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…

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Business Top 10 learning question

1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…

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Documents Marketing Management 27 th of June 2011. Advertising and Public Relations.

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Documents CHAPTER 9 Promotion: Advertising, Sales Promotion, public Relations The best advertising is done by....

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Documents Promotion. Copyright 2007, Prentice-Hall Inc.12-2 The Promotional Mix Advertising Public Relations.....

Slide 1 Promotion Slide 2 Copyright 2007, Prentice-Hall Inc.12-2 The Promotional Mix Advertising Public Relations Sales Promotion Personal Selling Direct Marketing Slide…