Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…
1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…
Slide 1Advertising, Sales Promotion, and Public Relations Chapter 15 Slide 2 2 Learning Goals Understand the roles of advertising, sales promotion, and public relations in…
1. TOP 10 Learning Questions for Chapter 18 – Managing Mass Communication Theresia Situmorang September 16, 2011 www.tualitorphory.blogspot.com 2. 1. Major Decisions in…
1. THE MAGNIFICENT 7Advertising/Branding/MarketingLargeenough to serve,small enough to care 2. Marketing AnalysisAdvertising PlansCreative StrategiesAdvertising ExecutionsMedia…
Slide 1 Marketing Management 27 th of June 2011 Slide 2 Advertising and Public Relations Slide 3 Developing Advertising Strategy Selecting Advertising Media Four Major Advertising…
Slide 1 CHAPTER 9 Promotion: Advertising, Sales Promotion, public Relations The best advertising is done by satisfied customers. Slide 2 The learning objectives Marketing…
Slide 1 Assessing Advertising Effectiveness 15 Slide 2 Advertising Research To test effectiveness of creative message Pretesting to eliminated ineffective ads Posttesting…