A Global Perspective 15 Advertising and Public Relations Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming HonPowerPoint slides…
1. I ALecture-1N DT VREORDTUC IPrepared By: Kazi Mashfiq Uddin AhmedT SI I TO ONN 2. Learning Objective:Industries all over the world oncedominated by very few marketers…
Slide 1Advertising, Sales Promotion, and Public Relations Chapter 15 Slide 2 2 Learning Goals Understand the roles of advertising, sales promotion, and public relations in…
Slide 1Advertising as Persuasion Chapter 10 Slide 2 Your Experiences Have you done something primarily because of the ad you saw( e.g., bought the offering, talked about…
Slide 1Planning the Promotion Advertising and Sales Promotion 1 Public Relations and Personal Selling Slide 2 Chapter Objectives Define event marketing. Explain promotion…
1. advertisingis paid non personal communication from an identified sponsor using mass media to persuade or influence an audience Advertising funda 2. The ADS. should satisfy…
Advertising, Sales Promotion, and Public Relations Chapter 15 Learning Goals Understand the roles of advertising, sales promotion, and public relations in the promotion mix.…
Slide 1 Advertising, Sales Promotion, and Public Relations Chapter 16 Slide 2 16- 1 Objectives Understand the roles of advertising, sales promotion, and public relations…