Slide 1 Assessing Advertising Effectiveness 15 Slide 2 Advertising Research To test effectiveness of creative message Pretesting to eliminated ineffective ads Posttesting…
Assessing Ad Message Effectiveness 11 Advertising Research Message Research Media Research * Advertising Research Message Research Media Research * Ideal Measure of Advertising…
Assessing Ad Message Effectiveness 11 Advertising Research Message Research Media Research * Advertising Research Message Research Media Research * Ideal Measure of Advertising…