Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Course Instructor: Kanwal Gurleen Lecturer, LSB Direct Marketing Channels…

MARKETING MANAGEMENT 12th edition Kotler Keller 19 Managing Personal Communications Chapter Questions How can companies use integrated direct marketing for competitive advantage?…

MARKETING MANAGEMENT 12th edition 19 Managing Personal Communications Kotler Keller Chapter Questions How can companies use integrated direct marketing for competitive advantage?…

Chapter Seventeen Personal Selling and Sales Management Objectives Describe roles of selling and relationship management Identify when to use personal selling Understand…

MR. ANKIT BAJPAI [email protected] Sales and Distribution Management Nature of Personal Selling Most salespeople are well-educated, well-trained professionals who work…