Communicating Customer Value: Personal Selling and Sales Promotion Chapter 13 Next Exit Prentice Hall, Copyright 2009 13-* Rest Stop: Previewing the Concepts Discuss the…

Personal Selling and Sales Promotion Chapter 13 Chapter Outline The Nature of Personal Selling The Role of the Sales Force Managing the Sales Force The Personal Selling Process…

Instructor: Amir Ekhlassi (8) Integrated Marketing Communication: Personal Selling and Direct Marketing ©Compiled by: Amir Ekhlassi The Nature of Personal Selling Most…

Introduction to Personal Selling and Direct Marketing Preview Role of a companyâs salespeople in creating value for customers and building customer relationships Six major…

Principles of Marketing Personal Selling and Sales Promotion 16 Learning Objectives After studying this chapter, you should be able to: Discuss the role of a companyâs salespeople…

MR. ANKIT BAJPAI [email protected] Sales and Distribution Management Nature of Personal Selling Most salespeople are well-educated, well-trained professionals who work…

Personal Selling and Sales Management Mr. Ankit Bajpai [email protected] Sales and Distribution Management By: Ankit Bajpai www.uptunotes.com 1 1 Nature of Personal…