CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications…
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1. Make it real! BetaCodex Network Associates Niels Pflaeging, Valérya Carvalho, Gebhard Borck, Andreas Zeuch BetaCodex Network White Paper No. 9. Dec 2008 TURN YOUR COMPANY…