Communicating Customer Value: Personal Selling and Sales Promotion Chapter 13 Next Exit Prentice Hall, Copyright 2009 13-* Rest Stop: Previewing the Concepts Discuss the…

Personal Selling and Sales Promotion Chapter 13 Chapter Outline The Nature of Personal Selling The Role of the Sales Force Managing the Sales Force The Personal Selling Process…

Slide 1 Chapter Sixteen Personal Selling and Sales Promotion Chapter 16 - slide â¹#⺠Copyright © 2012 Pearson Education, Inc.   Publishing as Prentice Hall i t…

Part 6: Promotional Decisions Integrated Marketing Communications Advertising and Public Relations Personal Selling and Sales Promotion Chapter 15 Integrated Marketing Communications…

Personal Selling and Sales Promotion Chapter 13 Rest Stop: Previewing the Concepts Discuss the role of a companyâs salespeople in creating value for customers and building…