Documents lecture-21managing-personal-comm.ppt

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Course Instructor: Kanwal Gurleen Lecturer, LSB Direct Marketing Channels…

Documents MARKETING MANAGEMENT 12 th edition KotlerKeller 19 Managing Personal Communications.

MARKETING MANAGEMENT 12th edition Kotler Keller 19 Managing Personal Communications Chapter Questions How can companies use integrated direct marketing for competitive advantage?…

Documents MARKETING MANAGEMENT 12 th edition 19 Managing Personal Communications KotlerKeller.

MARKETING MANAGEMENT 12th edition 19 Managing Personal Communications Kotler Keller Chapter Questions How can companies use integrated direct marketing for competitive advantage?…