European Journal of Business and Management www.iiste.orgISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)Vol 4, No.13, 2012Relationship Marketing Practices and Customer Loyalty:…

1 #brandwatchtips Webinar/ Bigger Than Marketing: How Social Insights Can Revolutionize Customer Experience CMO, Brandwatch [email protected] Will McInnes Analyst, Forrester…

Sponsored by: 2011 Outlook, Intentions and Investments CMO COUNCIL THE 2011 STATE OF MARKETING © 2011 CMO Council All Rights Reserved. 2 MARKETING OUTLOOK 2011 Introduction…

Asian Academy of Management Journal, Vol. 12, No. 1, 83–107, January 2007 THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR…

ABSTRACT The purpose of this study is to examine the relationship between the customer satisfaction and the categories of brand equity assets. The primary research method…

Sales Promotion  Sales Promotion:  Any short-term offer or incentive directed toward- buyers, retailers, or wholesalers that is designed to achieve a specific, immediate…

n Chapter 4 Click to edit MasterPost-Purchase Behavior Consumption and subtitle style n Copyright Atomic Dog Publishing, 2002 n Chapter Spotlights Product and service consumption…

Consumer Learning likeHor­ 1 .; .j ;',,'I ,')"1.' 1j H ORLICKS has beena part of theIndianmarket for severaldecades.Itis amilkadditivethatis posi­…

Pergamon 0969-5931(95)00018--6 International Business Review Vo|. 4, No. 4, pp. 397-418, 1995 Elsevier Science Ltd. Printed in Great Britain 0969-5931/95 $9.50 + 0.00 The…

Service quality, customer satisfaction, trust and their relationship with customer loyalty in the context of GrameenPhone 1 Acknowledgements It gives me enormous pleasure,…