Marketing in its simplest words is satisfying customer needs in a profitable manner to the firm. Marketing is the process of planning and executing the conception,…
THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER SATISFACTION: A CASE STUDY OF TGL EXPRESS SDN. BHD. LAU JIA LI UNIVERSITI TEKNOLOGI MALAYSIA UNIVERSITI TEKNOLOGI MALAYSIA…
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research Author(s): Donna L. Hoffman and George R. Franke Source: Journal of Marketing…
Journal ofMarkeHng Management 2006, 22,407-438 The Marketing Mix Revisited: E. Constantinidesi Towards the 21^* Century Marketing The paper assesses the current standing…
Fonaments de màrqueting Inma Rodríguez Ardura (coordinadora) Inma Rodríguez Ardura Gisela Ammetller Montes Óscar López Prieto Amb la col·laboració de Bàrbara Oliver…
Microsoft Word - 1 AN EXPLORARTORY STUDY ON BRAND MANAGEMENT CURRENT TRENDS AND FUTURE DIRECTIONS International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN…
16 Uticaj nove ekonomije i novih tehnologija na istraživanje marketinga Nova ekonomija i istraživanje marketinga Prelaz sa industrijske ekonomije na informatičku ekonomiju…
BHM 206 COURSE GUIDE COURSE GUIDE BHM 206 PRINCIPLES OF MARKETING Course Developer/ Writer Matthew A. Gana National Open University of Nigeria Lagos Matthew A. Gana National…