1. Copyright © 2015 Pearson Education, Inc. 2. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Define marketing and outline the steps in the marketing…

Slide 1 Marketing: Managing Profitable Customer Relationships Chapter 1 Slide 2 1 - 1 What is Marketing? Marketing Defined: “Marketing is a social and managerial process…

Slide 1 Marketing Chapter 1 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall and Customer Value Marketing: Managing Profitable Customer Relationships…

Slide 1 “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts. Slide 2 What is Marketing? Marketing…

Slide 1 1 Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Slide 2 2 What is Marketing? need want exchanging products Process by which individuals…

Slide 1 1 Marketing Management Chapter 1 Slide 2 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit. Slide 3 3 The Goal of Marketing is:…

Slide 1 Marketing Skills Introduction 1 Slide 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit. 2 Slide 3 The Goal of Marketing is: To…

Instructor: Amir Ekhlassi (1) Defining Marketing for the 21st century © Compiled by: Amir Ekhlassi What is marketing? Simply put: Marketing is the delivery of customer…

1. 1Marketing ManagementChapter 1 2. 2What is Marketing?Marketing is the delivery of customersatisfaction at a profit. 3. 3The Goal of Marketing is:To attract new customer…

Slide 1 Chapter 1 Marketing Creating and Capturing Customer Value Slide 2 Copyright 2011, Pearson Education Inc. Publishing as Prentice- Hall 1 - 2 1. Define marketing and…