Marketing Concepts Dr.Sita Mishra Learning Objectives Understand the new economy. Learn the tasks of marketing. Become familiar with the major concepts and tools of marketing.…

Marketing Management Defining Marketing for the  Twenty­First Century The Chartered Institute of Marketing ‘Marketing is the management process that identifies, anticipates…

Principles of Marketing Chap # 1 2 4 (Self) 5&6 (Self) 7 8 9 10 & 11 12 14 16 & 17 18 Title Marketing: Managing Profitable Customer Relationships. Company &…

Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…

What is Marketing?  ³Marketing affects almost every aspect of your daily life´ Marketing is often confused with selling. In fact the ³aim of marketing is to make selling…

Marketing: Managing Profitable Customer Relationships Chapter 1 Objectives Be able to define marketing and discuss its core concepts. Be able to define marketing management…

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

1. Chapter 1Chapter 1 Defining MarketingDefining Marketing for the Twenty-Firstfor the Twenty-First CenturyCentury 2. ObjectivesObjectives  Understand the new economy.…

1. Marketing: Managing Profitable Customer Relationships Lecture # 1 26-09-2010 2. What is Marketing? Marketing is managing profitable customer relationships Attracting new…

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…