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1. MARKETING MANAGEMENT BY Prof. N. N. Panda GIACR ENGG. COLLEGE, RAYAGADA 2. Marketing is ancient art. Its emergence as a management discipline is of relatively recent origin.…

Documents Marketing Concepts - Chap 1

Marketing Concepts Dr.Sita Mishra Learning Objectives Understand the new economy. Learn the tasks of marketing. Become familiar with the major concepts and tools of marketing.…

Documents Marketing management

Marketing Management Defining Marketing for the  Twenty­First Century The Chartered Institute of Marketing ‘Marketing is the management process that identifies, anticipates…

Marketing Evolution of marketing and Customer Orientation

Evolution of Marketing and Customer Orientation Tejas Jadhav â 22 Swera Modi â 29 Swapnil Pawar â 40 Aditya Shetti â 50 Evolution of Marketing and Customer Orientation…

Documents Revitalize the Brand Using the Existing Brand Equity

Revitalize the brand using the existing brand equity as leverage – A case study of Nokia INTRODUCTION  Marketing is a societal process by which individuals and group…

Documents Information Systems Outsourcing/ASP/ERP

1. Information Systems Outsourcing/ASP/ERPMIS 503 Management Information Systems MBA Program 2. Global Sourcing The process of deciding where in the world a firm’s activities…

Documents Marketing Management

LIIT Lal Institute of Information Technology - 0129-3257439, 9811436692 MBA 2nd SEMESTER (DDE) Examination Marketing Management Unit – 1 Q1. Define Marketing. Also describe…

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Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler The learning objectives: What is Market? What is Marketing and marketing…

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Marketing Management Part A 1. What is Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services…

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CHAPTER I INTRODUCTION Advanced Management College 63 INTRODUCTION Marketing is a human activity directed at satisfying needs and wants through exchange process. It has been…