1. Consumer Behaviour 2. What is Consumer Behaviour? Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision…

BRANDED ENTERTAINMENT Distributed Storytelling in a Digital World By Troy Hitch and Doug Worple Overview Digital and interactive media have created a new breed of media consumers.…

Marketing Management Part A 1. What is Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services…

1. Interactive Digital Marketing (IDM) SVMTPL New Delhi White Paper Version 1.0 Contacts: Saikat [email protected] / +91.98103 03105Interactive Digital Marketing…

1. Strategies for an on-demand worldPresented by: Raul Vielma, Director of Digital/Hispanic SolutionsEvolution of media choicesMedia growth in the past 10 yearsAdoption of…

1. Effective Automotive Marketing Devon MacDonald February, 2012 2. Introduction• The Automotive Industry – Some basics• The Savvy Consumer• Some Examples (good and…

1. The University of ChoiceW welcome to Management & Science University 2. The University of ChoiceThe Best Practices for Creating Customer Loyalty Across Multi-Channels…

1. From Passion to Profits Turningyour ideasintoyour income . 2. Hi! I’m Alison Covarrubias Entrepreneur since 2005 Co-Founder of Hatch Network: A Business School for Women…

1. Growing a Franchise Brand With LinkedIn 2. Scott ThompsonVice President Franchise DevelopmentPremium Franchise Brands | Maid RightNicole HudsonCEO | PresidentInbound Lead…

1. Copyr ight © 2012, SAS Institute Inc. All rights reser ved.THE BIG DEAL BEHIND BIG DATA MARKETINGMAKING SMARTER CUSTOMER CENTRIC DECISIONS WITH BIG DATAMIEKE DE KETELAERE,…