Insights, visions and dreams from MIPCube's Brands & Content Masterclass, at MIPTV 2013, in partnership with Ogilvy and Hyper Island

BRANDED ENTERTAINMENT Distributed Storytelling in a Digital World By Troy Hitch and Doug Worple 2 Overview Digital and interactive media have created a new breed of media…

P&Project & Date Branded Entertainment in the Digital Age Yves Rocher : Plan de contacts Digital Strategy Pepsi Mentos Yves Rocher : Plan de contacts Digital Strategy…

Researched and Presented Spring 2011

Lecture given to MBA students at UNC Chapel Hill in 2014. What does it mean to succeed in digital and how to avoid industry traps. Also, why does digital marketing fail even…

1. Moving pictures limited PRESENTS 2. THIS IS A WORK OF PRESENTATION AND ALL OF YOUNEED TO BE ATTENTIVE AND PARTICIPATIVEBECAUSE HERE EVERYTHING IS PURELY INTENTIONAL. 3.…

1. So what do traders want?Here’s the top 15 ideas(or top 10 if you score on total votes) 2. Traders want a brand for the city that appeals to shoppers,restaurant and bar…

1. Branded Entertainment e Serviços Branded Entertainmente ServiçosAULA 06Plinio Okamoto – RAPP Brasil16 de Novembro de 2009Plinio [email protected]…

1. Branded Entertainment 2.0...only if you want your brand to thrive(survive) 2. Your brand can stay stuckin mind traffic, clutteredbehind all of the advertisingcurrently…