Documents Revitalize the Brand Using the Existing Brand Equity

Revitalize the brand using the existing brand equity as leverage – A case study of Nokia INTRODUCTION  Marketing is a societal process by which individuals and group…

Technology Nokia Campaign

1. Competitors 2. NOKIA Positioning Officially 3. THIS IS LUMINIA 4. • Nokia position itself as dynamic, innovator, youthful • It aims that being popular between young.…