Hero Honda MARKETING AND ITS CONCEPTS Marketing is more than any other business function that deals with customers. Creating customer value and satisfaction are at the very…
1. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS 1. Meaning and Scope of Marketing, 2. Fundamental Marketing Concepts, 3. Company orientations towards the…
1. MARKETING 2. Definition The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in…
1. 17 September 2009 2. Outlines Relationship marketing Customer relationship management Changing nature of customer Capturing value from customer The marketing landscape…
1. MARKETING MANAGEMENT PRESENTED ON BEHALF OF: INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA BY: PROF. HIMMAT G. ADISARE CORE TEXT: MARKETING MANAGEMENT BY PHILIP KOTLER (11…
1.MARKETING MANAGEMENT PRESENTED ON BEHALF OF: INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA BY: PROF. HIMMAT G. ADISARE CORE TEXT: MARKETING MANAGEMENT BY PHILIP KOTLER (11…
1.Chapter 5: Creating Customer Value, Satisfaction, and LoyaltyGENERAL CONCEPT QUESTIONSMultiple Choice1. ________ are adept at building customer relationships, not just…
1. 2. Customer value. customer delivered value is the difference between total customer value and total customer cost. 3. Total customer value. customer expectation from…