A Global Philip Kotler Perspective 1 Marketing: Managing Profitable Customer Relationships Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau HonMing…
1 Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter, you should be able to: 1. Define marketing…
1. Chapter | 1Introduction to MarketingLecture 1 – February 15, 2012 A process by which a firmRajeev Shresthaprofitably translates customerneeds into revenue.It is called…MARKETING…
1. Marketing: Managing Profitable Customer Relationships 11 Principles of Marketing 2. Learning Objectives After studying this chapter, you should be able to: 1. Define marketing…
1. soampli.com 2. An engaged employee soampli.com Takes positive action to better a company’s interests & reputation because he/she is enthusiastic about their work.…
Slide 1 Marketing: Managing Profitable Customer Relationships 1 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should be able to: 1.…
Slide 1 “Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts. Slide 2 What is Marketing? Marketing…