1. Chapter | 1Introduction to MarketingLecture 2 – February 16, 2012Rajeev ShresthaA process by which a firmprofitably translates customerneeds into revenue.It is called…MARKETING…
1. Chapter | 1Introduction to MarketingLecture 1 – February 15, 2012 A process by which a firmRajeev Shresthaprofitably translates customerneeds into revenue.It is called…MARKETING…