Documents Marketing - Chapter 1

A Global Philip Kotler Perspective 1 Marketing: Managing Profitable Customer Relationships Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau HonMing…

Documents Chapter 01

1 Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter, you should be able to: 1. Define marketing…