DOCUMENT RESOURCES FOR EVERYONE
Documents Marketing - Chapter 1

A Global Philip Kotler Perspective 1 Marketing: Managing Profitable Customer Relationships Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau HonMing…

Documents Chapter 01

1 Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter, you should be able to: 1. Define marketing…

Documents Chapter 1

CHAPTER one Marketing\ Principles of Marketing FIFTH EUROPEAN EDITION Kotler, Armstrong, Wong, Saunders Previewing concepts (1) • Define marketing and outline the steps…

Documents Kotler01 marketing managing profitable customer relationships.pptxa

1. Marketing: ManagingProfitable Customer RelationshipsChapter 1 2. What is Marketing?Marketing Defined:“Marketing is a social and managerial process by which individuals…

Education Kotler 01 Basic

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

Business Managing Profitable Customer Relationships

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

Business 120intro

1.Marketing:Marketing: Managing Profitable CustomerManaging Profitable Customer RelationshipsRelationships 1 2. Professor Takada 1-2 ROAD MAP: Previewing the Concepts •…

Documents 1 managing

1. Marketing: Managing Profitable Customer Relationships 11 Principles of Marketing 2. Learning Objectives After studying this chapter, you should be able to: 1. Define marketing…

Documents mark 303

Introducing Marketing Learning Objectives 1. Define marketing and outline the steps in the marketing process. 2. Explain the importance of understanding customers and the…

Documents kotler01_11.ppt

Marketing: Managing Profitable Customer Relationships Chapter 1 What is Marketing? Marketing Defined: âMarketing is a social and managerial process by which individuals…