1. Copyright © 2015 Pearson Education, Inc. 2. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Define marketing and outline the steps in the marketing…

Copyright © 2015 Pearson Education, Inc. Copyright © 2015 Pearson Education, Inc. Learning Objectives Define marketing and outline the steps in the marketing process.…

Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

Slide 1 Copyright © 2007 Pearson Education Canada 1-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter One…

Slide 1 Marketing: Managing Profitable Customer Relationships A Global Perspective 1 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau…

Slide 1 Marketing: Managing Profitable Customer Relationships 1 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should be able to: 1.…

Slide 1 Marketing: Managing Profitable Customer Relationships Chapter 1 Slide 2 1 - 1 What is Marketing? Marketing Defined: “Marketing is a social and managerial process…

Slide 1 Slide 2 Marketing: Managing Profitable Customer Relationships 1 Slide 3 1-2 ROAD MAP: Previewing the Concepts Define marketing and outline the steps in the marketing…

PowerPoint 簡報 Marketing:Creating and Capturing Customer Value Chapter 1 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 What Is Marketing Define…

Slide 1 CHAPTER 1 Creating and Capturing Customer Value with Duane Weaver Slide 2 2 2 Copyright © 2015 Pearson Canada Inc. Learning Outline 1. What is Marketing? 2. What…