CHAPTER one Marketing\ Principles of Marketing FIFTH EUROPEAN EDITION Kotler, Armstrong, Wong, Saunders Previewing concepts (1) • Define marketing and outline the steps…

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

1. Marketing: Managing Profitable Customer Relationships Lecture # 1 26-09-2010 2. What is Marketing? Marketing is managing profitable customer relationships Attracting new…

1. Marketing: Managing Profitable Customer Relationships Chapter 1 2. Learning Goals Define marketing and the marketing process. Explain the importance of understanding customers…

1.Marketing Management “ We must learn to do before we learn by doing”2. How to measure an Organisations SUCCESS ???? Customer Satisfaction ?? Employee Satisfaction??…

1.MARKETING MANAGEMENT Ms. Kiran Sharma K.J.Somaiya Institute of Management Studies and Research2. QUESTIONS TO BE ANSWERED…. Importance of marketing Scope of marketing…

1.@agatestudio What is Marketing? Andrew A summary from: Principle of Marketing 14th ed Publishing Agate Studio 2. @agatestudio What is Marketing? It is not about telling…

1. MARKETING Marketing: Creating and Capturing Customer ValueProf: Amir Nasry 2. What Is Marketing? Marketing is a social process by which individuals and groups obtain what…

1. Chapter | 1Introduction to MarketingLecture 1 – February 15, 2012 A process by which a firmRajeev Shresthaprofitably translates customerneeds into revenue.It is called…MARKETING…

1. Chapter 1- slide 1 Chapter One Marketing: Creating and Capturing Customer Value 2. Chapter 1- slide 2 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice…