MARKETING MANAGEMENT Introduction Welcome to the wonderful world of marketing! Marketing is not a new word but evokes feelings of freshness each time it is used. For there…

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1. « In Spain it is easier to change spouses, political party or religion than it is to change soccer club. In soccer, a fan is a fan for life. »REAL MADRID…

Slide 1 Slide 1.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 Introduction to marketing Lecture Week 1…

Slide 1 Slide 2 Integrated Marketing Communications (KOM 5325) Hamisah Zaharah Hasan, PhD [email protected] 03-8946 8667 [email protected] Slide 3 The course covers the…

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Integrated Marketing Communications (KOM 5325) Hamisah Zaharah Hasan, PhD [email protected] 03-8946 8667 The course covers the functions of Integrated Marketing Communications…