MARKETING MANAGEMENT Introduction Welcome to the wonderful world of marketing! Marketing is not a new word but evokes feelings of freshness each time it is used. For there…

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Chapter 1 Chapter 1 DATW 241 â MARKETING PRINCIPLES Prepared by: Nor Izzuddin Bin Norrahman Lecturer of Management, Banking and Islamic Finance Astin College What is MARKETING?…

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INDUSTRY PROFILE INTRODUCTION INTRODUCTION Custmor satisfaction a business term is measure of how products and services supplied by a company meat or surpass customer expection.…

UK COLLEGEOF BUSINESS AND COMPUTING Module Booklet Course: EDEXCEL BTEC (HND) BUSINESS Group: Ed excel Level Module: Unit 4- MARKETING PRINCIPLES Module type: Module Code:…

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