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Documents Chapter 1 Buying, Having, Being 1-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice...

Slide 1Chapter 1 Buying, Having, Being 1-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall CONSUMER BEHAVIOR, 10e Michael R. Solomon Slide 2 Chapter…

Business Managing Marketing Processes_Seminar 1

1.Seminar 1 Managing Marketing Processes --- Introduction – Understanding Marketing Management Robin Teigland Master of General Management Stockholm School of Economics…

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1.Defining Marketing for the 21st Century Marketing Management, 13th ed 1 2. 1-2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall What is Marketing?…

Documents Chapter 17 Seitel Pr11e

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 17-1  IMC is the intersection of:  Marketing  Advertising  Sales promotion  Public relations…

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1. Chapter 1- slide 1 Chapter One Marketing: Creating and Capturing Customer Value 2. Chapter 1- slide 2 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice…

Documents ©2006 Prentice Hall. 10-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost...

Slide 1 ©2006 Prentice Hall Slide 2 10-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 10: Product Slide 3 ©2006 Prentice Hall10-2 Chapter…