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Documents Searching For Competitive Advantage through Sustainability

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm Searching for competitive advantage through sustainability A…

Documents CRM - B2B Marketing

Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology Author(s): L. Jean Harrison-Walker and Sue E. Neeley Reviewed work(s): Source: Journal…

Documents Impact of Celebrity Endorsement

Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing…

Documents Final Divy

“A STUDY OF LEAD COMPETITORS WITH RESPECT TO ITC A project report submitted to Andhra University, in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS…

Data & Analytics Acr 2014 discursive challenges for new cct scholars

1. Discursive Challengesfor New CCT ScholarsEric J Arnould SDUACR Doctoral ConsortiumBaltimore 2014 2. If you want research…O Forthcoming Practice Consumption and Value…

Documents fulltext[1]

J. of the Acad. Mark. Sci. (2009) 37:47–60 DOI 10.1007/s11747-008-0099-8 CONCEPTUAL/THEORETICAL PAPER Peter Drucker on marketing: an exploration of five tenets Can Uslay…

Documents 10.1.1.137

Supermarket Pricing Strategies ∗ Paul B. Ellickson † Duke University Sanjog Misra ‡ University of Rochester November 13, 2006 Abstract Most supermarket firms choose…

Career PR Strategy

Web strategy Developing a web marketing strategy 2 Digital is important because thatâs were your audience is And it is important that it is there. You might use traditional…

Education Increasing School Enrollment Using Marketing

1. Colin HageneyBullpen Marketing 2. AgendaMarketing 101What marketing says about your schoolI want a billboardMarketing AuditEnrollment MarketingPictures role in marketing…

Documents The sociability of the brand - A framework for social media marketing - Kurio 2012

1. SOCIABILITY OF THE BRAND //“HOW TO WIN THE SOCIALMEDIA GAME”A framework and some research© Kurio 2012 2. SOCIAL MEDIA MARKETING CORNERSTONESCustomer insight in digital…