The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm Searching for competitive advantage through sustainability A…
Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology Author(s): L. Jean Harrison-Walker and Sue E. Neeley Reviewed work(s): Source: Journal…
Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing…
“A STUDY OF LEAD COMPETITORS WITH RESPECT TO ITC A project report submitted to Andhra University, in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS…
1. Discursive Challengesfor New CCT ScholarsEric J Arnould SDUACR Doctoral ConsortiumBaltimore 2014 2. If you want research…O Forthcoming Practice Consumption and Value…
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Supermarket Pricing Strategies ∗ Paul B. Ellickson † Duke University Sanjog Misra ‡ University of Rochester November 13, 2006 Abstract Most supermarket firms choose…
Web strategy Developing a web marketing strategy 2 Digital is important because thatâs were your audience is And it is important that it is there. You might use traditional…
1. Colin HageneyBullpen Marketing 2. AgendaMarketing 101What marketing says about your schoolI want a billboardMarketing AuditEnrollment MarketingPictures role in marketing…